Most people have seen popular advertisements for the many hard seltzer products available today. These canned drinks have grown incredibly popular in a very short time, and this trend may be much more than just a passing fad. If you haven’t tried any hard seltzers yet, you should know a few interesting facts about this new drink craze.
One: Seltzers Appeal to the Health-Conscious
It’s no secret that Americans have grown steadily more health-conscious over the last several years. Clean organic eating has become the norm for many Americans of all walks of life, and the search for healthier ways to live, eat, and have fun continues to expand for many. Hard seltzers have significant appeal to the health-conscious due to the fact that they are very low in carbs, lower in calories than most beers, and have a very low sugar content.
Two: The Market Says Seltzer Isn’t Going Anywhere
White Claw, a brand owned by Mike’s Hard Lemonade, kicked off the hard seltzer craze in the summer of 2019, which quickly became known as “White Claw Summer” thanks to clever marketing and savvy use of social media. White Claw sales increased more than 250% over previous year sales in 2019, and promoters predict that the hard seltzer market will triple by 2023.
Three: People Are Passing on Beer for Seltzer
While the craft beer boom of recent years hasn’t seemed to lose much traction, many people are passing on beer in favor of hard seltzers due to the lower nutritional impact and the variety of flavors now available. The number of major beer brands launching hard seltzer products could indicate that these brands fear a public shift toward hard seltzer over beer.
Four: Major Beverage Companies Are Jumping Into the Hard Seltzer Market
Major beer brands including Budweiser, Anheuser-Busch, and the Boston Beer Company have taken note and launched their own hard seltzer products in response to this growing trend. While White Claw continues to enjoy tremendous sales thanks to the steam generated by its 2019 marketing campaigns, countless other brands have appeared, even generating something of a craft hard seltzer market.
Five: The Variety Available Speaks to a Much Wider Potential Audience
One of the most appealing aspects of the hard seltzer craze for many people is the sheer amount of variety available. People who aren’t big beer drinkers may love the chance to try a wider selection of hard seltzers, especially since they aren’t as negatively impactful on their health as most beers can be. Companies that have launched hard seltzer products have generally offered large flavor selections, creating more opportunities for people to find hard seltzer flavors they love.
Hard seltzer hit the alcoholic beverage market hard, and the impact seems to have lots of momentum. We’re sure to see a wide variety of new hard seltzer products appearing soon, and more and more people are turning to this beverage option as an alternative to beer. As major beverage companies shift their focus toward the changing market, you can expect to see many new varieties of hard seltzer available very soon. If you haven’t tried hard seltzer yet and want to see what all the fuss is about, contact Payless Liquors today and see which hard seltzer sample packs we have available.
