This bottle is a great gift for a Crown Royal Collector though. Why? Well if you’re keeping up than you would know that technically, they can’t call this a bourbon. Even though promotional materials clearly stated “This is NOT a bourbon,” the bottle’s label say’s Bourbon and that’s an infringement.
Crown Royal was forced to pull the bottle and re-label it; however, a couple states including Indiana, we’re fortunate enough to receive a shipment of the Crown Royal Bourbon Mash with the original label! Meaning this bottle is a rarity.
Bourbon is a distinctive product of the US and declared by US Congress in 1964 and signed by President Lyndon B Johnson. NAFTA contains a section where Canada agreed to recognize Bourbon Whiskey as a distinctive product of the US. The law states that the word “bourbon” shall not be used to describe any whiskey-based distilled spirits not produced in the United States.
If you’re a Crown Royal collector or just have a thing for the rarities, stop by Payless Liquors and get your bottle of Bourbon Mash before we run out! You can also reserve a bottle here.