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Jim Beam Black & Double Oak Tasting

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Elegant. Smooth. Refined. That’s what extra aging will do to bourbon. Jim Beam Black® is a premium bourbon with a more flavourful character made to be sipped and savored.

The new Jim Beam® Double Oak is crafted in charred oak. Its rich flavor comes from being aged a second time in another separate barrel.

Come in and enjoy the smooth flavors that these bourbons have to offer!

Jim Beam Black & Double Oak Tasting

[Total: 0    Average: 0/5]

Elegant. Smooth. Refined. That’s what extra aging will do to bourbon. Jim Beam Black® is a premium bourbon with a more flavourful character made to be sipped and savored.

The new Jim Beam® Double Oak is crafted in charred oak. Its rich flavor comes from being aged a second time in another separate barrel.

Come in and enjoy the smooth flavors that these bourbons have to offer!

Jim Beam

Jim Beam Tasting | Indianapolis

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May 24 | 5:00 pm – 8:00 pm

5230 Rockville Road, Indianapolis, IN 46224

You already love Jim Beam, come get a taste for some Jim Beam Apple, Honey, and White Label. Cheers!

Jim Beam

Jim Beam Tasting | Greenwood

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May 19 | 3:00 pm – 6:00 pm

1226 S Madison Avenue, Greenwood, IN 46142

You already love Jim Beam, come get a taste for some Jim Beam Apple, Honey, and White Label. Cheers!

Jim Beam

Jim Beam Bourbon Bar | Greenwood

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May 19 | 3:00 pm

1266 S. Madison Avenue, Greenwood, Indiana 46142

Taste Jim Beam Apple, Honey, and White Label!

Jim Beam

Jim Beam Tasting | Zionsville

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May 11| 5:00 pm – 8:00 pm

60 Brendon Way, Zionsville, IN  46077

You already love Jim Beam, come get a taste for some Jim Beam Black and Double Oak. Cheers!

Two Classics, Being Original

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Spring is here and we can’t think of better way to celebrate warmer temperatures than a fantastic glass of bourbon! This week on our blog we are featuring two new must-have bourbons to the Palyess Liquors collection: Maker’s Mark Cask Strength and Jim Beam Distiller’s Masterpiece.

Maker’s Mark Cask Strength

Maker’s just got stronger. The new Cask Strength variation is bottle straight from the barrel at 108 to 114 proof. They’ve upped the ante with this release by increasing the oak, caramel, vanilla and spice. Tasting notes include the sweet caramel foundation with notes of warm cinnamon and subtle oak spice. The complex, yet balanced flavors all come together for a sweet, wine-like finish with lingering heat and spice.

The Spirit Journal even said it’s, “Simply the best Maker’s Mark ever.” This is the first time Maker’s Mark has offered their product in cask strength. It’s unaltered, uncut and unparalleled to any other cask strength bourbon.

Jim Beam Distiller’s Masterpiece

This limited edition release is one for the books. Distiller’s Masterpiece is a strong 100-proof and extra-aged in the optimal rack-house position, as determined by Master Distiller, Fred Noe. The next step in the aging process is a final finish in PX-Sherry casks for a unique flavor. This Masterpiece is characterized by rich and smooth flavors of orange, vanilla, cinnamon and all spice, with hints of toasted wood. There are also bold notes of dark fruits including plums, cherries and raspberries. Sweet and silky on the finish.

This Jim Beam Distiller’s Masterpiece certainly isn’t the first of its kind. Jim Beam has released previous bottles including those finished in cognac and port cask. The collection is made up of two Sherry cask variations. The Distiller’s Masterpiece comes packaged in a luxury wooden case, which makes it all the more special.

Looking to add two great bourbons to your shelf? Request to reserve these products on the Contact Us page on our website. Cheers!

Bourbon Season: Mitcher’s Toasted Barrel & Jim Beam Harvest Collection

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Another week in November so soon? Time to talk about more bourbon releases at Payless Liquors! This week we will be highlighting two great buys from Mitcher’s Whiskey and Jim Beam. The Mitcher’s Toasted Barrel is a new release from one of America’s oldest whiskey brands. It offers a unique taste provided by an extra step in the aging process. The Jim Beam Harvest Collection is a made up of bourbons that use the namesake grain as the secondary ingredient. So kick back, relax and let us take you on a journey to all things bourbon.

Mitcher’s Toasted Barrel

Bourbon fans can now rejoice with the release of Mitcher’s Toasted Barrel. Mitcher’s has a long legacy of producing traditional American whiskey, and there is no doubt Toasted Barrel will aim to please. Toasted Barrel is made with Mitcher’s standard US*1 Bourbon, but instead of bottling after the normal aging time period, it is then transferred to a custom barrel for time to finish.

The custom barrel is made of wood staves that have been cured with months of drying. This transfer into the custom toasted barrels offers a unique flavor to this ever-so-popular brand of bourbon. Mitcher’s Toasted Barrels are lightly browned, unlike typical bourbon barrels, which are charred. This process provides the “toasted” aspect.

Jim Beam Harvest Collection

Next up is the Harvest Collection from the folks at the Jim Beam Distillery. The idea behind the collection was to offer fans a line of innovative expressions, in the form of small batch bourbons that showcase some of Jim Beam’s finest hand-crafted products. So far, Jim Beam has only released the Soft Red Wheat and Brown Rice members of this series of six. The remaining four, Whole Rolled Oat, Triticale, High Rye and Six Row Barley, are expected to be released throughout 2015.

Soft Red Wheat is a light-bodied bourbon that has been aged 11 years. Wheat from Kentucky and Indiana gives the bourbon an approachable spice, with a hint of brown sugar sweetness. An aroma of oak, honey and amber gives it a warming welcome. The light-bodied finish can best be enjoyed straight on the rocks.

Brown Rice Bourbon is bottled at 90 proof and gives a long lasting, full-bodied flavor. The aroma is reminiscent of sweet potato and sweet brown sugar, with a slight oak spice. Enjoy tastes of tasted grain with rich vanilla notes. Just like Soft Red Wheat, we recommend drinking Brown Rice straight, either on the rocks or neat. The deep amber color of the bourbon resembles that of fresh brown rice.

Don’t miss out on these great bourbon buys at Payless Liquors. You can find these products at your local store, or you can reserve the bottle of your choice online.

Look forward to more bourbon releases and reviews next week on our blog!

National Bourbon Heritage Month

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In case you haven’t heard, September is National Bourbon Heritage Month. Let me remind you this isn’t just another media holiday created by Twitter, but in fact this celebration is officially recognized by the U.S. Senate. So grab your glasses and toast to a month full of bourbon!

The History

As of August 2007, every September is a reason to celebrate bourbon. The National Bourbon Heritage Month calls for the acknowledgement of bourbon as America’s “Native Spirit.” The bill was sponsored by Republican Senator Jim Bunning of Kentucky, and naturally was passed without any dispute. The Bourbon Heritage Month bill pays homage to the 1964 Act of Congress which declared bourbon to be “America’s Native Spirit.” This Act of Congress encourages Americans everywhere to embrace the tradition and deep-rooted legacy of bourbon that continues to flourish in the United States.

Celebrations

All around the United States in September, and particularly in Kentucky, people are finding ways to celebrate National Bourbon Heritage Month. Here are a few of the special events and promotions going on this month in honor of bourbon:

  • Angel’s Envy is giving back this month with their Toast to the Trees campaign. For every picture on social media with the hashtag, #AE4TheTrees, they will be planting a white oak tree. Angel’s Envy is pairing with The Arbor Day Foundation to ensure bourbon’s legacy for future generations.
  • The Kentucky Bourbon Festival starts September 11th in Bardstown, Kentucky. The festival lets you experience and taste the rich history of American bourbon distillation in the state that produces 95% of the world’s bourbon. Enjoy delicious food, smooth bourbon and great entertainment.
  • Payless Liquors, Jim Beam and Ruth’s Chris invite you to the Inagural Bourbon Dinner in honor of the new Ruth’s Chris location at the Ironworks at Keystone. Join us September 26th for a night of delicious food and drinks. Take advantage of this opportunity to learn and taste bourbon from the experts at Jim Beam. The price is $100 per person which includes one Maker’s 46 Manhattan, a Ruth’s Chris Signature Selection dinner, a Jim Beam tasting and a bottle of Knob Creek to take home. Cocktails will begin at 6 pm and dinner begins at 7 pm. If you are interested in attending please make your reservation by calling Lori at Ruth’s Chris at (317) 844- 1155 or by emailing [email protected].

How will you be celebrating National Bourbon Heritage Month? Let us know in the comments below, cheers!