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Bottoms Up! Celebrate International Beer Day with a Cold One

Are you a beer lover? Then get ready to raise a glass and toast to International Beer Day! Celebrated every first Friday of August, International Beer Day is a day to honor and appreciate the world’s most popular alcoholic beverage. From crisp lagers to rich stouts, there’s a beer out there for everyone to enjoy. So let’s dive into the history of International Beer Day and explore some fun ways to celebrate.

The first International Beer Day was celebrated in Santa Cruz, California, in 2007. Since then, it has spread globally and is now celebrated in over 200 cities across 80 countries. Although the day aims to promote the enjoyment and responsible consumption of beer, it also acts as a platform to support local breweries and the craft beer industry.

To help celebrate this momentous day, why not plan a beer-tasting with friends? Gather a variety of beers from around the world and encourage everyone to share their favorites. You never know, you may discover a new top pick.

Another way to mark International Beer Day is to take a trip to your local brewery. Many breweries offer tasting tours, where you can learn about the brewing process and sample some of their signature brews.

If you’re looking for ways to give back while enjoying your beer, consider supporting a charitable organization that helps the brewing industry. Many breweries team up with local charities to raise funds and support the community, so you can feel good while enjoying your drink.

No International Beer Day celebration would be complete without indulging in beer-inspired food. From beer-battered fish and chips to chicken cooked in beer, there are countless recipes out there that incorporate beer into their ingredients. Why not try cooking with beer and add some extra flavor to your dishes?

International Beer Day is the perfect excuse to indulge in a cold one and celebrate the long history of this beloved drink. Whether you prefer a beer tasting with friends, a brewery tour, or a good old-fashioned pub crawl, there are plenty of fun ways to mark the occasion. So cheers to International Beer Day, bottoms up, and enjoy your favorite brew!

Breaking Down Beer Styles: A Guide to Understanding Craft Beer

Beer is one of the oldest drinks in human history, and for good reason. There’s something about the perfect pint of beer that has the power to unite people across cultures and borders. Over time, different beer styles have emerged that are known for their unique taste and brewing processes. In recent years, craft beer has taken the world by storm, and its popularity has led to a plethora of styles to choose from. But how do you know what sets craft beer apart from mass-produced options? In this blog post, we’ll explore different beer styles, their unique characteristics, and what sets craft beers apart from the rest.

Ale vs. Lager

The two most common beer categories are ale and lager. Ales are brewed at warmer temperatures, which allows yeast to ferment more quickly, resulting in a fruity and robust flavor. Lagers, on the other hand, are brewed at cooler temperatures, which results in a cleaner, crisper taste. Lagers also take longer to ferment and age, which is why they are often associated with mass-produced options. Craft beer, on the other hand, tends to focus on ales, which allows for more creativity and experimentation in flavor and aroma.


IPAs, or India Pale Ales, are known for their hoppy bitterness and high alcohol content. However, there are several subcategories of IPAs, including American, English, and Belgian styles. American IPAs tend to be more aggressive in terms of hops and bitterness, while English styles tend to have a more balanced flavor profile. Belgian IPAs often include a variety of spices and fruit flavors.

Stouts and Porters

Stouts and porters are known for their dark color and rich, complex flavors. Stouts tend to be stronger, with a thick, creamy texture and deep chocolate or coffee notes. Porters are a bit lighter and have more subtle flavors, often with hints of caramel or toffee. These beer styles are often associated with cold weather and are perfect for sipping by a cozy fire.

Belgian Beers

Belgian-style beers are known for their unique and complex flavor profiles. These beers often include a variety of spices, herbs, and fruits, and are fermented at higher temperatures than other beers. Belgian style beers are often referred to as Trappist beers, named after the monasteries where they were traditionally brewed. These beers have become increasingly popular in the craft beer world, with American-made Belgian-style beers receiving international recognition for their quality and innovation.

Sour Beers

Finally, sour beers, once considered niche drinks, have exploded in popularity in recent years. These beers are known for their tart, acidic flavor profile, thanks to the use of bacteria and wild yeast in the fermentation process. Sour beers are often aged in oak barrels, which adds complexity and depth to their flavor. These beers can be polarizing, but they are a perfect example of the creativity and experimentation that sets craft beer apart from mass-produced options.

Craft beer is all about creativity and innovation when it comes to crafting different beer styles with unique characteristics. Discovering each type’s distinct flavor characteristics requires a bit of experimentation, but with a little knowledge, you can better understand the brewing processes involved and identify the styles you like best. It’s always satisfying to sip on a beer that has taken so much time and effort to produce and that shines through in the final product. So, the next time you’re in a bar or a brewery, don’t hesitate to try something new and see what the craft beer world has to offer! Or, stop by Payless Liquors and grab some new beer to-go!

Exploring the World of Craft Beer with Payless Liquor Stores – What You Need to Know

Are you a fan of craft beer? Enjoy discovering unique flavors and experiencing new cultures through your drink choices? Payless Liquor Stores is here to help! We are committed to bringing you the finest in international craft beer, so that no matter what corner of the world your tastes take you, we can provide something exciting. Whether it’s an IPA from Germany, an exotic sour ale from Belgium or a classic British porter – Payless has them all!

Let us explore all the different options we have in store for our adventurous and daring customers who like to try out new varieties. Read on and learn more about how Payless Liquor has become one of your favorite stops for finding those special beers.

What Is Craft Beer and Why Should You Care About It

Craft beer is not your average, mass-produced beverage. It is beer that has been brewed in small batches, allowing for more experimentation in terms of ingredients and techniques. This results in a unique and often complex flavor profile that sets it apart from more traditional beers. But craft beer is not only about taste; it represents a connection to local communities and a commitment to quality ingredients and processes.

Supporting craft breweries means supporting small businesses and sustainability practices. So next time you raise a glass of craft beer, remember that you are not only indulging in a delicious drink but also contributing to a bigger movement towards conscious consumption.

Tips for Making the Most of Your Craft Beer Shopping Experience at Payless Liquor Stores

There’s nothing quite like the thrill of discovering a new craft beer that you absolutely love. It’s a feeling of pure bliss that can only be achieved through careful selection and great advice from experts. At Payless Liquor Stores, we are committed to providing our customers with the best selection of craft beers from around the world.

Whether you’re a seasoned beer drinker or a newbie looking to explore new flavors, our knowledgeable staff is always on hand to help. So come on in and check out our selection. With a little help from our team, you’re sure to find your new favorite brew.

Popular Types of Craft Beer Available at Payless Liquor Stores

Craft beer has become increasingly popular over the years, with a wide range of unique and flavorful options available to beer enthusiasts. At Payless Liquor Stores, you can find a variety of popular types of craft beer that are sure to satisfy your taste buds. From hoppy IPAs to rich stouts to refreshing wheat beers, there is something for every beer lover. You can also explore seasonal and limited edition releases from popular breweries.

Whether you are a seasoned craft beer drinker or a newcomer to the scene, Payless Liquor Stores has the perfect selection of craft beers to suit your preferences. So why go for a bland beer when you can discover a new favorite at Payless?

Craft beer has become an increasingly popular way for adults to enjoy a flavorful beverage experience with the added benefit of being able to sample unique drinks from around the world. Payless Liquor Stores is your guide to the ever-growing and fascinating world of craft beer, offering options for both novice and experienced craft beer drinkers alike. Here customers can find top-notch selections from extensive catalogs of lagers, ales, IPAs and stouts along with helpful advice on food pairings and more. Visit a Payless Liquors location near you to try your next favorite craft beer! Cheers!

Guinness: It’s Origin and Why it’s So Beloved!

Happy Saint Patrick’s Day! Are you a Guinness enthusiast, or new to the world of this beloved imperial stout? Whether you are an amateur connoisseur or have been drinking it for years, there is much more to Guinness than just its famous dark color and creamy texture. With roots tracing back nearly 250 years ago, today’s Guinness stands as a symbol of Ireland’s rich culture, flavorful craftsmanship and timeless appeal.

From its first beer brewed in Dublin in 1759 up through the contemporary recipes being concocted today – learning about this amazing Irish beverage can provide insight into why it’s still so popular worldwide. Let’s explore where it all began!

A Brief History of Guinness

Let’s take a quick stroll down memory lane, back to the 18th century, where the iconic Irish brew we all know and love, Guinness, first came to life. The year was 1759, when the ambitious Arthur Guinness signed a mind-blowing 9,000-year lease on a small, rundown brewery located in St. James’s Gate, Dublin. Little did he know that this bold move would lay the foundation for a globally renowned stout that’s not only synonymous with Ireland but would also grace the bars and pubs of over 150 countries worldwide!

Over the centuries, the secret behind Guinness’ distinct, velvety taste has been passed down through generations of skilled brewers. These folks have maintained the balance between innovation and tradition, making sure this beloved stout maintains its signature allure.

Exploring the Flavors of Guinness

Do you ever wonder what makes the famous Guinness beer so unique and beloved by many? Well, it’s none other than its distinctive, full-bodied flavor that keeps beer enthusiasts coming back for more! What’s interesting is that this rich taste is concocted from a blend of seemingly simple ingredients – malted and roasted barley, hops, water, and yeast. The magic begins when the roasted barley imparts that signature dark color and just the right amount of toasty sweetness to the brew with a subtle hint of dark chocolate.

Meanwhile, the hops lend a touch of bitterness to create a perfect balance with the malty backbone, while the yeast contributes to the creamy, velvety mouthfeel we all know and love. It’s this combination of flavors and textures that makes every sip of Guinness an unforgettable experience and cements its status as a go-to choice for beer aficionados. So, the next time you raise a pint of this iconic brew, take a moment to appreciate the artistry behind its creation and savor the unique tastes dancing on your palate! Cheers!

From its humble beginnings centuries ago, Guinness has become an iconic part of the world’s culture. The unique flavors created by its special blend of ingredients is one of the many reasons why it has become a staple in many countries. Now, with these tips and tricks, you can enjoy Guinness like never before!

Whether you want to try it for the first time or are just looking for new ways to enjoy your favorite beverage, Guinness has something to offer for everyone. Visit Payless Liquors for the best selection of Irish beer and craft beer and join us in celebrating one of Dublin’s oldest traditions. Cheers!

Tips for Picking the Perfect Winter Beer for Your Taste Palette

Winter is always associated with the holidays. But what happens when the decorations are put away, the tree is at the curb, and the confetti is swept up? While you’re recovering from the extended family time you just experienced, you don’t have to let the cold weather keep you down. Finding new experiences this winter can start with finding the right winter beer that fits your tastes. Make your winter a little warmer by educating yourself on the types of beers that seem to be made for the season.

  • Often dark and bitter, these beers will leave you feeling like you just had a meal. Not only will they fill you with warmth, but with flavors reminiscent of coffee, licorice, and chocolate, stouts give you a creamy and rich experience.
  • Displaying deep browns and reddish colors, porters are easily recognizable with their creamy heads. They provide you with the perfect warmth when you want something a little less bold than a stout. But be ready to feel full with this slightly bitter heavy beer that boasts faint chocolate flavors.
  • Imperial beers are often thought to be extra boozy. These beers are not for the all-day drinking that you may want to do if your afternoon is filled with movies on the couch. Easily sneaking up on you, these will certainly leave you ready for a nap. The extra alcohol content is like an extra blanket that will leave you feeling snug as a bug in a rug.
  • Bourbon on its own is a great liquor, but when used in the brewing process, it provides a unique flavor profile. To infuse this flavor, brewers will use a barrel-aging process to infuse the flavors in. These beers will boast oaky flavors that are best infused into heavy, high-alcohol beers, making them perfect for winter.
  • Chocolate and coffee. While stouts and porters have natural chocolate and coffee flavors, brewers have become particularly skilled at intentionally adding these flavors to their beer. Heavy and dark, these brews are a great complement to the winter weather.
  • Not just for the holidays, these brews are slowly gaining popularity. While not an all-day beer, the spicy taste of eggnog blends well with heavier and darker beers. Try it as a dessert after your favorite winter meal.


Trying a new beer this winter is more than just identifying the tastes that appeal to you. It is about the experience of discovery. So, as you venture into exploring new flavors, make sure you practice good techniques by using the right glass for your beer, serving at the right temperature, and pouring it in a way that complements the flavor.

At Payless Liquors, our team can help you identify the best beers to try this winter and the best way to experience the tastes. Our team prides itself on helping our customers discover the best beer, wine, and liquor for them.

Whether you are looking strictly for the winter or finding a new favorite all year long, come into Payless Liquors and let us be a part of your flavor journey.

Choosing Your Beer

Whether at your local Payless Liquor store or at a bar or restaurant, choosing one beer from a sea of endless choices can be a daunting task. We’ve put together this guide to help you along, and you will be a champion beer chooser in no time. You can use your skills to impress friends and choose the perfect beer for them, as well. Don’t fear the beer wall anymore.

Process of Elimination

First, by knowing what types of beer you like or types of beer you don’t like, you can eliminate a vast majority of the choices. Once you determine what type you like or don’t like, choosing one will be much easier. Here’s a quick rundown of the various popular categories of beer and some safe options in each category that you can use as a reference point.

American Lagers

Lagers are defined by their fermentation process. They are fermented from the bottom at cool temperatures. American lagers are known for their golden, straw-colored light bodies. They have a mild hops flavor, so they go down quickly and easily. They have relatively low alcohol content compared to some of the other types of beer on the market. A good lager is consistent, simple, cheap, and refreshing.

There are about 25 different types of lagers, with American lagers making up a small portion of these beers. The most widely known American lagers are Budweiser, Miller, and Coors. Light American lagers are just the light forms of those—Bud Light, Miller Lite, and Coors Light. These are the safest options when you just don’t know what to go for.

Amber or Dark Lagers

Chances are you want to branch out and try something other than the usual suspects (American Lagers). German-style amber and dark lagers are characterized by an amber to reddish-brown hue and a thick, white head. Some of the most widely known lagers include Yuengling Traditional Lager, Samuel Adams Boston Lager, Heineken, and Dos Equis. Corona Extra is also a lager but is characterized as a pale Mexican lager.


Unlike lagers, ales are fermented from the top and at warm temperatures. These beers are more robust and have higher alcohol content. They don’t go down quite as easily as lagers, but many people have developed a taste for them all the same. Ales are darker than lagers and have a cloudier body. Their flavor is bitter, and they have a strong hops flavor. There are more than 70 different types of ales, including the most popular, English India pale ale (IPA), as well as American ales, Belgian ales, imperial ales, and double India pale ales. Also in this category are stouts, porters, and many others.

Some mainstream ales that you may have tried include Sierra Nevada’s Pale Ale, Guinness (the most popular stout beer), and SweetWater 420 Extra Pale Ale. This category is where you can really branch out, sampling the hundreds of IPAs and other subcategories. IPAs and other pale ales are all very similar in taste to the untrained palette. Once you develop a taste for the different styles, though, you will be able to discern one from another if you enjoy the bitterness these beers are known for.

Visit or contact Payless Liquors today to learn more about the categories, brands, and character traits of the different beers available. Payless Liquor staff members are knowledgeable about the different subcategories and can help you choose the perfect beer for you.

beer tasting party

How to Host the Ultimate Beer Tasting Party

Craft beer changed the beer drinking game and Payless is going to show you how to host the ultimate beer tasting party! Breweries have experienced a huge spark in popularity when it comes to providing beers that break the mold. Trying to select the perfect beer can feel overwhelming given the options available today. One of the best ways to try different beers is to host a beer tasting party for friends. When it comes to having fun with friends, beer tasting is a great reason to get together and try something new without having to commit to an entire six-pack.

What You’ll Need

When it comes to hosting your ultimate beer tasting party, you can keep it simple or go all out. For the basics, you’ll want your different beers. Depending on the size of your group, you’ll want to select at least four to six different beers. You’ll want to make sure you have enough glasses for everyone. Since appearance is a factor, clear glasses are the best option. You should also consider having some snacks. Craft beer often has a higher alcohol by volume (ABV) than domestic beers, and it can sneak up quickly.

Choose Your Theme

Any great party should have a theme. While beer is the main theme, you can still create a specific focus for the entire party. A beer tasting party is perfect for game day, even if it’s not game day! A tailgate party is easy, and fun. You can load the grill with burgers and brats, provide basic snack food, and have fun games, such as cornhole or a game of pickup.

You could also choose to have a more sophisticated party, pairing your beers with a delicious multi-course meal. This can be a more intimate affair of just a few friends. Whatever theme you decide, the most important element is highlighting your beer choices.

Create Your Ranking System

Tasting the beer is just one step — you also want to rank your favorites. There are several different ways that you can rank your beer. You might go with:

  • Aroma
  • Appearance
  • Flavor
  • The way it feels in your mouth
  • Your overall impression

You can use popular apps such as Untapped to make your ranking system easier. This app can search for practically any type of beer around the U.S. You can post your reviews and look at the reviews left by others.

Consider Your Drinking Order

While there is no wrong way to drink beer, there is an approach to take to make sure you don’t overwork your palate. Beer tasting is similar to wine tasting in that it is best to start light and move to heavier options. If you are hosting a beer tasting event, consider starting with something light. This can be ales or lagers. You can then move into ambers or IPAs. You’ll likely want to finish with your heaviest options such as porters or stouts.

Have Fun!

A beer tasting party is a great way to get together with friends and experiment with the wide range of craft beers on the market today. From traditional flavors to fun and daring options, you’ll love the ability to explore different varieties. When it is time to get the party started, Payless Liquors can help. We have a wide range of domestic and craft beers. You can use our convenient pickup form to have all your beers ready for your party.

Stocked holiday liquor cabinet

Holiday Liquor Cabinet: How to Properly Stock



’Tis the season yet again, and as we prepare to gather and make merry, let’s be sure not to skimp on the holiday liquor. Knowing what to have on standby is crucial to creating the perfect drink.


A well-stocked home-for-the-holidays offers drink selections that are both diverse and accessible, with a mix of classic crowd-pleasers and exceptional choices to prominently feature holiday and deep-autumn flavors.


The Holiday Liquor Cabinet


A liquor cabinet that can hold up through Thanksgiving and well into the New Year is important. Nobody wants to break their holiday groove to make an emergency run to the liquor store in their Christmas pajamas. So, make sure you have the following liquors available for guests at a minimum.


  • Rum—Try a spiced rum for warm wintertime vibes. You can’t go wrong with Captain Morgan or Sailor Jerry’s. Mixes well with nog and in hot mixed drinks.


  • Whiskey—Make sure you have something on hand for the whiskey connoisseurs at your holiday gathering. Irish whiskeys and bourbons can both hearken back to the memories of a traditional country Christmas. Try exploring offerings from Jameson or Knob Creek.


  • Vodka—a simple, clean vodka is a must-have for guests who want mixed drinks. It’s the most versatile and adaptable of the liquors. Try Svedka or Smirnoff, both of which also offer flavor-infused vodkas that might spark your holiday creativity.


  • Peppermint Schnapps—for those candy-cane-themed mixers or shooters, of course. Try spiking your hot cocoa.


  • Brandy—Brandy is another drink that can go well with egg nog, but it’s also a favorite for just sipping around the fire. Rémy Martin XO is a staple, but in some households, it’s a Christmas tradition to acquire a bottle of Spanish Brandy, or Brandy de Jerez, which owes its unique qualities to being derived from Spanish sherry.


Hearty Winter Beers


It’s not all about liquor. The beer-drinkers at your holiday festivities also deserve consideration. Stock up on a crowd favorite like Budweiser, with their annual holiday-themed cans, but think outside the gift box as well.


There is no shortage of craft brewers putting out seasonal brews each year. Try to have choices in at least three categories. Grab a lager, an ale, and round out the offerings with a porter or stout because you’ll want to have something hearty and dark on hand this time of year.


  • Bell’s Brewery—Christmas Ale
  • Tröegs Brewing—Mad Elf
  • Revolution Brewing—Fistmas
  • Sierra Nevada—Celebration Ale
  • Samuel Adams—Winter Lager
  • Leinenkugel’s—Snowdrift Vanilla Porter


Mull-Worthy Wines


Mulling wine is a fun and easy way to add some warmth and holiday spice to your celebration. You simply simmer a dark wine at low heat and add cinnamon sticks, cloves, oranges, and whatever other herbs or spices you like, infusing it with that magical Christmastime flavor. Don’t boil it. Set your heat too high, and you’re likely to burn away alcohol content.


  • Merlot
  • Zinfandel (not white)
  • Garnacha/Grenache


Mixers and N/A


Don’t forget your nog, sparkling juice, ginger ale, and cola. Head to your nearest Payless Liquors and stock up on holiday cheer.

Gameday drinks

Gameday Drinks: End Zone Dance-Worthy Beverages


Football and beer are no strangers to one another. Americans have cherished the tradition of cracking a brew for the big game for as long as football has been around. However, there are also football enthusiasts with more refined beverage tastes, those who prefer shots over beers. And don’t forget the fans who reach for something non-alcoholic when suffering dry mouth from watching their team set up for a fourth-down goal-line stand. If you’re hosting a tailgate party or having friends over to watch the game, you’ll want a variety of gameday drinks on hand.


With this year’s football season already underway and the winners beginning to separate themselves from the teams experiencing yet another “rebuilding year,” only one question remains: What’s there to drink?


Bud Light NFL Team Cans


Bud Light’s popular team cans are back in 2021, and now glass bottles are also available with team designs. This year’s sleek redesign features team slogans, rallying cries, and hashtags and still allows you to represent your team’s logo while quenching your thirst.


Some of the war cries include “Mile High Salute” for the Broncos can and “Geaux Saints” for the New Orleans team.


The designs are available for most teams, but not all. For example, the Packers, Bears, and Vikings all have their own beer deals elsewhere, leaving the NFC North almost entirely left out.


In a tailgate setting, beer also works great as a marinade for grilled chicken or a medium for boiling up extra juicy brats and hot dogs.


Other Available Gameday Beer Options


Try adding in some fall flavors if you want to go beyond the predictable cooler full of light beer. Oktoberfest brews, newly released spicy seasonals, hearty dark beers are all good options for offering variety.


  • Elysian – Great Pumpkin
  • New Belgium – Voodoo Ranger Atomic Pumpkin
  • Harpoon – Flannel Friday
  • Founders Brewing – Oktoberfest


NFL Spirits Partner


The first-ever official NFL spirits sponsor will be Diageo. Unfortunately, we have to wait for the 2022 season for this exciting partnership to kick off, but meanwhile, let’s take a look at some of the beloved Diageo brands that might be participating in next year’s football promotions.


  • Smirnoff Vodka
  • Crown Royal Canadian Whiskey
  • Captain Morgan Spiced Rum


That’s a starting lineup to make any playoff team jealous!


Team Spirit Shooter Tray


Do you have friends coming over who prefer shots to beer? If you want to get fancy, you can try to recreate your team’s logo using shots! Try serving touchdown celebration shots in a color-coordinated array for variety and team spirit. Add the perfect touch to your gameday drinks!


Liquors and liqueurs that feature standard team colors and work equally well for mixing and straight-shooting include:

  • Cherry Dr. McGillicuddy’s—red
  • Sloe gin—dark red (can vary)
  • Orange Curaçao—orange
  • Limoncello—yellow (can vary)
  • Midori Melon Liqueur—green
  • Hpnotiq—bright blue
  • Blue Curaçao—blue
  • Bailey’s Irish Cream—off-white


Explore fruity flavored liqueurs for additional options.


Whatever the final score turns out to be, your tailgate or game-watching festivities will be a championship-caliber success after a trip to your nearest Payless Liquors location.


pumpkin beers

Top 10 Pumpkin Beers

In the fall, pumpkin beers are a go-to choice for many beer drinkers. The sweet and nutty flavors of these beers provide a perfect way to get out of the sunshine and into the cooler weather that is just around the corner. In light of this, we’ve compiled a list of some popular pumpkin beers to help you decide which one will be your new favorite! 

Blue Moon Harvest Pumpkin Ale

Pumpkin is the favorite flavor of all time, and this seasonal release tastes as good as it smells. This beer has a rich body orange color with a liquid caramel nose, reminiscent of pumpkin pie on Thanksgiving morning – before anyone had to go back to work. Taste this nostalgia-inducing brew today!

Samuel Adams 20 Pounds of Pumpkin

Made from a pile of pumpkin, some malted barley and the pure spirit of Samuel Adams for true happiness. Allowing you to drink your beer like your ancestors drank theirs (we’re assuming they took their ale in through the nose). Drink it alone or with friends, but be careful because sometimes these things can get worse before better.

Dogfish Head Pumpkin Ale

There are few things better than pumpkin pie, except for this. Dogfish Head has combined all of the spice you love about Thanksgiving dinner with a rich brown ale to create something wickedly delicious. It’s brewed not-too-spicy, but crispy with plenty of warmth from molasses and brown sugar flavor—or as we like to think: it’s everything you and your taste buds need together in one perfect drinkable package. So this season say “yes” to fall and enjoy the flavor explosion that is our Pumpkin Ale.

Shipyard Smashed Pumpkin

Get your pumpkin fix with a twist. Shipyard has been around for over 100 years and there’s no denying that the New England brewers have perfected their versions of America’s favorite seasonal beers. But who could ever get tired of pumpkin beer, even if it is nearly October? Don’t try to tempt fate because this one is expertly crafted right down to its 9% ABV so you can enjoy every last drop.

Elysian Punkuccino

We tried Elysian Punkuccino craft beer and we loved it so much. We’ve never tasted anything like this before! It’s got just the right amount of sweetness, mixed with a wonderfully subtle pumpkin spice flavor that makes for an excellent change in pace from regular coffee. Plus, even when you’re drinking it over ice, you don’t have to worry about getting warmed up or feeling sleepy – because at 9% alcohol by volume (ABV), Elysian Punkuccino is one little can of happiness that’s perfect for 3 o’clock in the afternoon!

We hope that this list has helped you decide on your new favorite pumpkin beer! If not, come by our store and we can help you find the perfect one for any occasion. Looking forward to seeing you soon!

The Top 4 IPAs of 2021

Recently, the popularity of IPAs has grown immensely. Known for their high content of hops, IPAs often have a more bitter taste to them than your average lager, for example. IPAs can come in a variety of different flavors and styles. These styles of IPAs are characterized by regions, which is why you might see terms such as New England styles or West Coast IPAs. Every IPA is craft    with an individual formula of hops, malts, grains, and fruits, to create the special flavors that we all know and love.

Ultimately, every IPA is unique in its flavor. That’s why we decided to compile a list of the top IPAs of 2021.

Dogfish Head 60 Minute IPA

Dogfish Head are brewers that love their IPAs, as they have produced multiple delicious, different varieties. This beer in particular, the 60 minute IPA, has an ABV of about 6%. It is an outstandingly bold, crisp beer that reviewers say carries an ‘explosion’ of flavor and crispness. Because of this, Dogfish Head and their 60 minute IPA are at the top of our list.

Stone IPA

This well-respected IPA is popular across the country—and for good reason. With its high hops content, piney flavors, and notes of citrus, this IPA is full of delicious flavors. The Stone IPA contains subtle hints of malt to balance out its flavors, creating a beer that almost anyone would want to drink after a long day in the sun. This IPA also rings in with a higher alcohol percentage of 6.9%.

Founders All Day IPA

Founders All Day IPA made it onto our list of top IPAs this year for a few reasons. Not only is this beer pretty easy to find, but it won’t break your bank either. This IPA is full of citrus notes and goes perfectly with long summer days with friends. With an alcohol percentage of about 5%, the All Day IPA makes for a great, light beer to drink without feeling too weighed down if you want a few.

Bell’s Two Hearted Ale

Named after the Two Hearted River in Michigan, Bell’s Two Hearted Ale is one of the most popular IPAs across the country. Full of hops, citrus, malts, and delicate hints of fruit, this IPA is delicious no matter the time of year. It’s also a great start for people that are just diving into the world of IPAs. This beer pairs great with summer barbeques and days out on the lake, and its ABV rings in at 7%, meaning that you’re in for a good time.

Finding Your Favorite New IPA

IPAs show off the skills of the breweries that create them by combining ingredients like malts, hops, barley, and more to create unique beers with complex flavor profiles. As IPAs become more and more popular, more and more new styles are being worked on by breweries everywhere.

Whether you’re interested in trying a new IPA or you want to stock up on an old favorite, you can find what you’re looking for at Payless Liquors. With our vast collection of IPAs and many other styles, you’re bound to find something new to love. Check out our full beer selection over on our website!

Winter Beer

5 Great Cold Weather Winter Beer Styles to Try

With the fall season passing, it’s time to bring in winter beer. With the popularity of craft beers and the competition for unique flavor profiles, many breweries have developed holiday beers with a strong seasonal component. Even traditional mass-production breweries have gotten on the bandwagon. These unique beers gain attention from beer lovers around the country. The fall season is almost over as Thanksgiving passes, but the winter season is close at hand, and that means winter-weather brews to please nearly any palate. If you haven’t tried these types of beer, give them a chance this winter. You’ll be pleasantly surprised.

1. Barrel-Aged Beers

The big steel tanks that you see at most microbreweries are the cauldrons they create their concoctions in, but if you want a truly unique taste, try one of these beers aged in wooden barrels. This process is usually done with stronger-flavored beers that can stand up to the notes of applewood, oak, and hickory that are imparted on the brew by the barrel itself. These beers are popular in the winter because they also have notes of bourbon, vanilla, and caramel.

2. Porters and Stouts

These beers can be looked at as cousins, as they are both dark, heavy brews with a full, roasted flavor. There are many varieties to choose from, and everyone has a favorite. The beers naturally tend to have coffee and chocolate notes, so winter is a popular time for brewers to add these ingredients to the brew for a heavier flavor that is perfect for the season.

3. Imperial

Imperials will keep you warm in the winter months with their high alcohol content, but be sure not to have too many, unless you plan to hibernate the next day. Russian Imperial Stouts are popular choices, and they offer a malty, dark fruit flavor profile that goes great with chocolate.

4. Bocks and Doppelbocks

Bocks are a type of beer that has been documented back to the medieval days. However, many believe they were made long before that. Doppelbocks are enhanced by a fuller body, malty flavors, and a higher alcohol content than a standard bock known for the smooth taste that it derives from being bottom-fermented for an extended period of cold storage.

5. Winter Warmers

These ales are sweet and malty, with a nice balance of hops. Some brewers make them with a bit of spice that is perfect on cold winter nights. Do you know the carol “Here We Go a’ Wassailing,” but never knew what that last word meant? Wassail beers are usually a type of winter warmer. So, now you know what to drink before you head out caroling with the church choir!

Even if you are a creature of habit, it’s a great idea to go out on a limb and try a different variety of beer occasionally. You may find a new favorite that you would never have expected. Payless Liquors has a vast selection of beers for the winter season, and all year long. Stop in and see us today, and we’ll help you pick the perfect brew.

3 Pumpkin Beers To Try This Year

Pumpkin Beers

Fall is just around the corner, and everyone is bracing for another wave of pumpkin-flavored … everything. While pumpkin flavors help create enjoyable fall-themed variations of many popular foods and beverages, pumpkin-infused beers gained a bad reputation. Every autumn, breweries across the nation attempt to cash in on the pumpkin craze that takes hold. The reason behind pumpkin beer’s bad reputation may be due to too many breweries jumping on the pumpkin-flavored bandwagon. Additionally, they are not devoting the proper time and care to develop robust, flavorful, and enjoyable pumpkin beers.

That trend has shifted now, and many different pumpkin beers are both enjoyable and perfect for fall weather. Respected online beer review hubs like Beer Advocate have even developed their rating categories for pumpkin beers thanks to the innovation of the breweries behind these brews. As you prepare for fall, the following top-shelf pumpkin beers could change your mind.

Cigar City Brewing Good Gourd Imperial Pumpkin Ale

Pumpkin Beers
Cigar City Brewing

This product of Ft. Collins, CO, has earned a world-class rating of 95 on Beer Advocate. It is the perfect addition to your October costume parties. Beer lovers have rated Good Gourd Imperial Pumpkin Ale as a well-spiced and full-bodied pumpkin beer with notes of Jamaican allspice, Ceylon cinnamon, nutmeg, and Zanzibar cloves. It’s a well-balanced beer that clocks in at 8.5% ABV. If you like a full complement of robust fall spices to accompany the flavor, this is the pumpkin beer for you.

Elysian Brewing Company Punkaccino

Pumpkin-spiced lattes have inspired a wave of food and beverage products aiming to capture the unmistakable blend of pumpkin and coffee. In the race for the best pumpkin coffee-infused beer, Punkaccino is a strong contender. It’s earned an outstanding rating of 92 on Beer Advocate, with drinkers reporting a pumpkin pie and spice aroma and subtle coffee undertones in a creamy, smooth body. Punkaccino has an ABV of about 6%, and it’s perfect for pumpkin and coffee lovers alike this fall.

Saint Arnold Brewing Company Pumpkinator

Pumpkin Beers
Saint Arnold Brewing Company

Pumpkinator from the Saint Arnold Brewing Company in Texas is a must-try. If you are interested in trying yet another world-class pumpkin beer, this one’s for you. With a rating of 95 on Beer Advocate, Pumpkinator is 10% ABV, making it one of the strongest pumpkin beers on the market with a complex and enjoyable flavor profile. Some reviewers think it is pumpkin pie in liquid form. Others report aromas and flavors reminiscent of roasted pumpkin and autumn spices. One thing they can all agree on is that Pumpkinator is one of, if not the best pumpkin beers made in the US.

These three are just a couple of the most highly rated pumpkin beers on the market. With the explosive popularity of microbrews today, you’re sure to see a slew of new pumpkin beers. As the fall season rolls in, Payless Liquors can help you get the pumpkin beers you want. Contact Payless Liquors today to learn more about our beer services and the pumpkin beers we have available.

summer beer varieties

Beer Can Be Seasonal, Too – Try These Six Summer Beer Varieties

Choosing a beer for any occasion used to be simple – for the most part, Americans were limited to the light lagers and pilsners that were readily available at any corner store, regardless of season. With the eventual rise of imports, diversification of large American breweries, and the influx of smaller craft breweries in the late 20th and early 21st centuries, however, beer has become much more nuanced. In fact, as American tastes became more adventurous, beer brewing – and beer drinking – has taken on a seasonal component once only seen in wines and cocktails. However, there’s no reason choosing the perfect summer beer can’t be simple. Just think of what your taste buds crave during a long, lazy day in the sun, and you’ll be on the right track. If you’re still not sure, consider this list of light, easily drinkable summer beer varieties:

Fruit beers

This category consists of everything from the traditional German radlers (a mix of lemonade or citrus soda and pilsner) to the more diverse British shandies (ale mixed with lemonade) and every watermelon ale and blueberry stout in between. The hottest days of summer are the perfect time to try these easy to drink, often lower-alcohol, beers.

IPAs and pale ales

Pale, hoppy, a little bit bitter, but somehow still refreshing, pale ales and their India pale ale cousins truly come into their own in the summer. IPAs have a stronger hop profile than pale ales, but you can find both in hazy, filtered, and even citrus-centric varieties for summer.

Wheat beers

Many a brauhaus serves its traditional hefeweizen or Belgian wit with a tiny bit of fruit juice (typically banana or orange) at the bottom. American wheat beers are similarly hazy and have a unique bit of spiciness that lend themselves perfectly to an orange or lemon garnish. No matter which you choose, wheat beers of nearly all varieties lend themselves to some refreshing summer drinking.


While sometimes marketed as a “sour saison” or similar, not all saison beers are sour. In fact, most are considered dry and pleasantly spicy with pale malts and very subtle hop flavor – and some even contain a hint of cucumber or fruit rind flavoring. Whichever you choose, these tasty brews are perfect for summer drinking.


Perhaps the most classic of summer beer styles, blonde ales are lighter, easier-drinking, and more approachable than their darker counterparts. In addition, most blondes are brewed without a focus on citrus, fruit, in-your-face hops, or any of the other complex flavors you’ll find in other summer beers – making them a perfect crowd pleaser for the beach or barbeque.

Lagers and pilsners

Although there are numerous types of easy-drinking summer beers crafted especially for the adventurous crowd, there’s nothing wrong with appreciating a classic American or European lager. These brews are produced at a cold temperature with

fermenting yeast to produce the signature mild flavor. If you need something even lighter, grab a pilsner – a traditional type of lager with a paler color and spicier, more refreshing taste.

At Payless Liquors, we have an extensive selection of summer beers – from craft-brewed fruity varieties to the traditional American lagers you love. Alternatively, change up your summer drinks and ask about our wine and liquor offerings. Call ahead or fill out an online order form to ensure we have your favorite summer beer ready for curbside or in-store pickup.

The 2 Best Reasons to Order a Keg While You’re Quarantined

Whether you have a bar in your basement or man cave, or you just like having your favorite beer on hand, it’s rare that you find time in your busy schedule to sit down and truly enjoy a nice cold, frothy beer. However, things are different right now. Social distancing is keeping many people home, and everyone is running out of busy work to keep their minds off of the COVID-19 pandemic. The silver lining in this grey cloud is that it’s the perfect time to buy a keg and take the time you deserve to savor the hoppy flavor of your beer of choice.

Kegs Are Efficient and Eco-friendly

Half-barrel kegs give you about 165 beers and can last for weeks. This saves you a lot of time that you would normally spend restocking your beverage cooler and taking all of those empty cans and bottles out to the curb for recycling. It also helps protect our precious environment by cutting down on waste. Kegs are made to serve their purpose for the long haul. They are refillable and reusable, which means they often carry over 20,000 beers to quench our thirst over the course of their life. The impact that kegs have on the environment is substantially lower than that of bottles or canned beer. The entire process of bottling beer, from production and retail to consumer product disposal, produces enormous CO2 emissions. Keg beer cuts those emissions down by as much as 68%.

You Get More For Your Money

The money you spend on multiple beer runs, stocking up on 6-packs, 12-packs, and cases adds up over time. The use of kegs not only saves you all of that time running around, but it saves money, too. As with any product, you get more bang for your buck when you buy in bulk. Some people are even investing in kegerators to hold their beer. The initial investment in a kegerator is one reason many people are hesitant to switch to buying kegs, but the investment quickly pays for itself and provides increased savings over time. A kegerator will typically save you as much as 40%-60% over the cost of the same amount of bottled or canned beer. Most consumers break even on the cost of their kegerator after purchasing 8-10 kegs. After that, all the savings is money in your pocket. If you are a beer lover, this deal can’t be beat!

Since you are sheltering in place, this option just makes sense. You can have beer at the pull of a tap handle at any time, and not have to expose yourself to other shoppers at the store or beer distributor. Payless Liquors has you covered with great deals on your favorite kegs, such as Bud Light and Michelob Ultra for only $79.99. You can order easily with our convenient Keg Order Form, and spend your time in quarantine, sitting on your patio or in your home bar, enjoying a nice, cold draught. Don’t miss out on this great opportunity!


How Long Does Beer in a Keg Stay Fresh?

Are you a bottled beer fan or a connoisseur of the keg? Each variety has its own set of characteristics that makes the flavor and effervescence unique and palatable. If you are of the opinion that there’s nothing like a pint of foamy beer right out of the keg, you certainly know that keeping the beer fresh throughout the lifetime of the keg can get a little tricky. Exposure to oxygen, bacteria, and temperature are all factors that affect the rate at which a beer will lose its finest qualities. The keg is at its freshest point the day the brewery fills it. After that, it slowly begins to lose this quality. Here are a few facts about a keg’s freshness that you can use to get the most out of your beer on tap.

How Long Does a Keg Stay Fresh?

For most beers on tap, dispensed with CO2, the rule of thumb is that non-pasteurized beer will retain its freshness for 45-60 days, if proper pressure and temperature are maintained. If you are serving up pasteurized draft beer, the shelf life is around 90-120 days. If you have just gotten an air pumped party keg, you should consume the beer within 8-12 hours if you want to enjoy it at peak freshness. You will find that most breweries now print a freshness date on the keg for your convenience. Be sure to read the labeling carefully, as some breweries print this as an expiration date, while others opt for a “born on” date. These dates have the days it is in inventory at the brewery figured into the equation and generally print the date on the side of the keg or on the cap.

Are There Exceptions to the Rule?

The short answer to this question is yes; there are always exceptions. For instance, bigger beers with higher alcohol content will last a bit longer than “the norm.” The character imbued on the beer by its hops will fade a bit, but these beers can be expected to last up to six months. In other cases, beers change even more slowly.

How Do I Know How Much Beer to Get?

If you are concerned about having a keg that is too big to finish before it loses its freshness, there are options you can consider to avoid this dilemma. Kegs come in varying sizes, so it is not always necessary to buy the biggest one on the market. Standard sizes and the amount of beer you can expect to get out of them are as follows:

  • Full-size Keg (Half Barrel) = 165 12oz beers
  • Euro Keg = 140 12oz beers
  • Quarter Barrel Keg = 82 12oz beers
  • Five Gallon Keg = 55 12oz beers
  • Three Gallon Keg = 32 12oz beers

If you pay attention to these tips and facts about draft beer, you should be able to maintain freshness in your keg for the amount of time it takes for you to finish the beer. For more

information, and a selection of fine kegs for your home or business, come and see the experts at Payless Liquors today.

imported beers

Have You Tried These Five Imported Beers?

Beer drinkers are creatures of habit; find a brew you like, and chances are, you’ll go back to it regularly. While there’s nothing wrong with knowing what you like, the beer world is a large and diverse one; you could be missing out on a new favorite.

In the same vein, much has been made in recent years of the current boom in domestic or local craft breweries. As beer drinkers ourselves, we love what the craft industry has done for the American beer drinker. The rise and local accessibility of different varieties beyond the standard has led more and more people to step outside their beer comfort zone. As a result, however, many beer drinkers are forgetting about the very import staples that inspired all these new domestic brews.

Make This Your Month to Try An Imported Beer

Imported beers often hail from countries and breweries that invented the concept of beer brewing to begin with. As a result, you’ll likely recognize most of the beer types on this list – some are even precursors to the new brews you can get at the local brewery. Widen your beer influences this month with one (or more) of these imports:

  1. Weihenstephaner Hefeweissbier (Germany). Germany has been brewing beer since at least 800 BC. Nowadays, you’ll find a Hofbrauhaus in nearly every town. Weihenstephaner hails from Weihenstephan, Bavaria and is a classic example of a German wheat beer. Fruity, malty, and creamy, this is America’s top hefe import and a great introduction to German beer.
  2. Pilsner Urquell (Czech Republic). Named after the Czech region of Plzen, a pilsner is simply a type of pale lager. Pilsner Urquell is the original pilsner, brewed since the mid-19th century in Plzensky Prazdroj, Plzen, Czech Republic and is the single best-known example of the style. Pilsners are clear and golden, and Pilsner Urquell brings hints of corn and biscuit to this supremely drinkable beer.
  3. Guinness Draught (Ireland). One of the most well-known imports in the country, Guinness was first brewed in Dublin, Ireland in 1759, along with a selection of popular ales. Since then, Guinness has crossed continents and oceans to become the world’s most sought-after stout. Stouts are typically richer and creamier than other styles of beer, and Guinness provides an exceptionally smooth drink with a slightly bitter finish.
  4. Red Stripe (Jamaica). If you’re looking for an alternative to the tried and true island beer for your next get together, Red Stripe Jamaican lager could be just the ticket. With more hoppy flavor than Corona and its counterparts, and just the right hint of caramel and bitterness to finish, this lager has more to offer than your average American lager.
  5. Sapporo (Japan). If you’re used to drinking one of the megabrand American domestics, consider giving Sapporo a try. This Japanese lager is a bit more bitter and full-bodied than Budweiser, Miller, Coors, and company, but American beer drinkers describe it as a crisp alternative to the usual.

While we’d never suggest giving up your favorite beer or forgoing a trip to the local brewery, trying a new-to-you imported beer is a great way to extend your palate. Better yet, you could find the beer that will become your next favorite. Try one of the above or ask an associate for an import recommendation unique to your preferences.

Spoetzl Brewery – The Lone Star State Beer

Have you ever come across a case of Shiner Bock or anything out of the Spoetzl Brewery and thought to yourself where it came from? To answer that – a tiny town in the middle of Texas occupied by 2,069 residents. This little Texas town ships around 7 million cases of Shiner Beer to 49 states every year and has been around since the turn of the twentieth century and continues to grow.

History of Shiner

Spoetzl Brewery (Shiner), the oldest independent brewery located in Shiner, Texas, was founded in 1909 by German and Czech immigrants. Originally named “The Shiner Brewing Association,” Shiner was a conglomeration of German and Czech immigrants who had settled around the central Texas town and who were looking for the types of beer they had at home. Unable to find anything, the German and Czech immigrants set about making their own which boiled into the Shiner Brewing Association.

By 1914, Shiner was gaining traction throughout its Texas community and was looking for a brewmaster. Enter Bavarian-born Kosmos Spoetzl, a one-time soldier who had trained as a brewmaster in his native Germany. Part of the package that lured Spoetzl to Shiner was potential ownership of the brewery. In 1914, he co-leased it with Oswald Petzold with an option to buy in 1915, which he did, giving the brewery his own name but continuing to call the brews Shiner Beers. Spoetzl had attended brewmaster’s school and apprenticed for three years in Germany, worked for eight years at the Pyramids Brewery in Cairo, Egypt, and then worked in Canada. He had moved to San Antonio in search of a better climate for his health, bringing with him a family recipe for a Bavarian beer made from malted barley and hops.

Shiner’s Beer of Choice

The most popular Spoetzl beer? Shiner Bock, hands down. Brewed since 1903, its crisp, clear taste and deep amber color combined with its light hop make it an ideal choice for any weather, but especially summer days. Crazy as it seems, Shiner Bock was only made during Lent for its first few years, produced seasonally. The people demanded the Bock year-round, and lifetime production was born.

Favorite of the Music Scene

Shiner has lots of ties to the Texas music scene. They hosted a major music festival dubbed “Bocktoberfest” from 1994 to 2006 and have dominated TX concerts since the ’70s. That domination started when the then-struggling company started up Austin distribution — initially by loading up some Austin-bound vans with Shiner and literally selling them out of the back to local beer enthusiasts. The brand blew up and became available for $1.50 at the legendary Armadillo World Headquarters, where acts ranging from Willie Nelson to Bruce Springsteen played.

To conclude, Shiner, though not the oldest family-owned brewery in the U.S. is a staple throughout America’s beer scene. Stop in today and pick up a case and throwback some good ole Texas brews.

Rhinegeist Cheetah – The Session Beer That’s Hit the Midwest by Storm

“Swift in body and mind, Cheetah sprints ever forward. A blur of pure instinct. Buena Onda. Pure, crisp, clean, blissful simplicity. Savor this moment. All we have and all we need is now. Feel free and therefore you are free.” That statement can be found on every can of Cheetah Lager that comes out the Cincinnati, Ohio, -based brewery.

The idea behind this beer was to create a sessionable lager that was perfect on flavor, but not too dominating to prevent drinking in copious amounts. The beer is 4.8 percent, and as the can says, it’s bright, clean, and simple. There’s an underlying citrus pop to the beer that creates a wonderful summertime/early fall drink that’s refreshing while still holding enough character to keep your palates entertained.

Cheetah is fairly new to the Rhinegeist stable – as in it just came around this summer in a limited fashion. But, this beer struck a cord quickly with Rhinegeist visitors. And by struck a cord, we mean how can we get this beer outside of the brewery.

History Behind the Lager

Being a lager, Rhinegeist’s Cheetah is ahead of the curve as lagers are becoming the next big thing with small to mid-sized craft brews. Breweries are looking to the past and the way things used to be done to draw inspiration for flavor and process. Back in the day, there was no temperature control, so beer would often be allowed to ferment in cool cellars or caves. The beer yeast adapted to this, hence the evolution of the lager strain of yeast – known as Saccharomyces Pastorianus.

More about the beer:

Appearance: Yellow in color, fairly clear. Frothy white head with average retention. Medium carbonation.

Aroma: Light sulfury aroma quickly dissipates to a moderately-low grainy/cereal aroma. No esters, very low hop aroma.

Taste: Medium-low malt flavor, light cereal, grain, and cracker-like notes. Low hop bitterness, dry finish. No esters.

Mouthfeel: Light body, medium carbonation, low astringency, no alcohol warmth.

Overall: A clean, crisp, yet flavorful craft lager that falls squarely in the Rhinegeist wheelhouse.

Avery Brewing Company: Go Play IPA

Avery Brewing Company, a pioneering craft brewery known for its all-encompassing obsession with beer, has introduced its Go Play IPA – a new year-round beer. Avery Brewing crafted the Go Play IPA as a celebration of those who do their thing, regardless of what it is, with the same all-in obsessive enthusiasm that they have for beer.

The Go Play IPA sports – as quoted by their website – juicy, tropical, and dank aromas, fueled by dry-hop additions of Vic Secret, Idaho 7, and Simcoe hops. The addition of sodium and potassium and the near-sessionable 5.5% ABV make Go Play the perfect beer to handle hot days without having to compromise on flavor.

Creating a Sessionable Beer

Taking cues from the Michael Gose playbook, Avery Brewing Company applies the rounded salinity of that sour ale to the crowd-pleasing IPA. Activated with electrolytes and a sensible alcohol content, the Simcoe, Vic Secret and Idaho 7 hop fueled IPA brings a refreshing and hydrating beer vibe to athletics.

Adam Avery, Founder and CEO of Avery Brewing Co., said that this beer was the beer he’d been dreaming of creating for years. Outside of running the Boulder, Colorado, brewery, Avery spends a lot of his time rock climbing and mountain biking. He wanted to create a beer that was light and refreshing but didn’t skimp out on flavor. Typically, to create a sessionable beer that can be drunk on a warm day and not be incredibly dehydrating, it needs to be beyond light and borderline flavorless.

For Avery, this proposition was unacceptable. Like most people, living an active lifestyle needs a beer to tag alongside. Taking cues typically found in sports drinks, Avery concocted an IPA that not only felt refreshing but was also full of flavor.

The Taste

Go Play IPA reaches more sessionable IPA status while ultimately becoming a pale ale with a stronger hop tilt. Dry, crisp and refreshing throughout, the beer closes with the promised and rounded salinity that plays lightly on the finish for a snappy texture but slightly fuller taste with a medium-long grip of hop bitterness on the throat.

Pale, golden, and hazy, the frothy ale draws in the nose with a host of tropical fruit, citrus, and herb. Gentle sweetness carries a nutty, lightly honied and caramelized taste that brings thoughts of trail mix and graham cracker. With the mineral-rich ale splashing against the middle palate, its refreshing tone takes hold with a hop-centric demeanor. Papaya, passionfruit and red grapefruit rise first, with orange, apricot and a strong herbal contingency coming in a moderately bitter late palate. A light briny solution intertwines with impressions of fruit juice for a hint of Pedialyte in the finish.

Be sure to stop by any of our locations and pick up a 12-pack of Go Play IPA today!