Bulleit Bourbon is a household name for a reason. With a recipe dating back to the early 19th century, bourbon drinkers know Bulleit is smooth and spicy. It is a taste that’s entirely unique to the brand. Though the liquor itself is timeless and unchanged, the Bulleit brand is always finding ways to stay relevant. The most recent of these endeavors being the advent of the Bulleit Woody. It’s a vintage-inspired teardrop camper designed specifically to serve up Bulleit Bourbon.
Though the Bulleit recipe dates back to 1830, the company began in 1987 to revive the old family rye bourbon recipe. This unique blend of traits poises Bulleit to be a modern, viable company in the 21st century. Meanwhile, giving it the foundation of a timeless recipe with hundreds of years of development. Though its classic bourbon is still the most popular, the company has since developed other products. They offer a complete line of barrel bourbon, select blends, and ryes. Its core set of liquors has an incredible range of uses. The centuries of experience has allowed the company to develop tried and true recipes for its products, ranging from Whiskey Sours to Bourbon Swizzles to Old-Fashioneds.
The Woody Design
Though it looks like a classic camper at first glance, the Woody is anything but ordinary. It features boasting artfully chosen wood exterior (more on that in a bit) and retro, white-rimmed tires. This camper hits you in the face with nostalgia at first glance. This first glance is enough to make anyone swoon. However, upon further inspection, it’s clear that this little camper is more than swoon-worthy. While the inside lounge area has the feel of a Kentucky cigar club, the real selling point is the outside. The back of the camper pulls out into a full-service bourbon bar. It is complete with ice-well and a shiny mirrored backsplash. It gives the bar that 1940s feel that was hitherto incongruous with the outdoors. This baby camper brings a speakeasy feel to picnics and tailgate parties, something that we didn’t know we needed until now.
The Devil Is in the Details
Having a classy bourbon bar on wheels is appealing enough. But, what makes the Woody so devilishly attractive is the meticulous thought that designer Brad Ford put into its every component. Bulleit Bourbon influenced the iconic color of the Woody itself. The inside ceiling is lined with repurposed bourbon barrels. Even the seemingly unrelated aspect of the interior leather was chosen to fit the smell, feel, and ambiance of the Bulleit experience. Bulleit bourbon inspired every minute detail of the Woody. It has made it a completely unique and must-see attraction.
See It for Yourself
Because there are only two Bulleit Woodys in the world, experiencing one for yourself is a rare treat. Luckily for you, Payless Liquors is hosting a Bulleit Woody event on November 13 and 14 at its store in Indianapolis. Stop by to see this excellent piece of bourbon-inspired art for yourself, and taste some of the fantastic bourbons that Payless has to offer.
You may not think about it every time you crack open a beer, shake up a cocktail, or pour a glass of wine, but alcohol has played an enormous role in our cultural experience for 10,000 years. Humans have cultivated the production of beer, wine, and spirits as staples for celebrations and rites of passage, essential cooking ingredients, medicinal tonics, and enjoyable beverages when we need to unwind. So, is it any surprise that there are hundreds of quirky alcohol facts that many people don’t know? Read up on some of this surprising information and share it with friends the next time you get together for drinks.
10 Interesting Alcohol Facts
The ancient Romans are responsible for the term “toast”. Now it is a term to describe raising a glass to good health and fortune. However, in the days of Old Rome, they dropped a piece of toast into the wine.
Francis Scott Key’s poem that became our beloved national anthem, “The Star Spangled Banner,” wasn’t sung until it was set to the tune of a popular drinking song.
How many bubbles are there in a bottle of champagne? Funny you should ask—the general estimate is that there are 49,000,000 bubbles. This would be a fun alternative to “guess how many jellybeans are in the jar” at your next family reunion.
You will find a cloud of alcohol in the depths of space with a density to produce 4 trillion beverages. Imagine standing beneath that cloudburst!
The pressure in an average car tire is 30 PSI; it is 90 PSI in champagne bottles. Therefore, the cork shoots out of the bottle at about 55 miles per hour. Its signature celebratory “pop” is a staple of New Year’s Eve parties, but sadly champagne corks kill about 24 people every year.
Tired of having to settle for just a handle of vodka? Until 1885, the only size you could buy was a 12.3-liter bucket. Why did we ever downsize?
Now that we’ve established the number of bubbles in a bottle of champagne, how many grapes do you think it takes to make a bottle of wine? According to winemakers, it takes between three and 10 bunches, or 600 to 800 grapes, depending on the size and varietal.
Have you ever heard the shortest sentence that contains all the letters of the alphabet? Most people think it’s “The quick brown fox jumps over the lazy dog.,” but we bet that you haven’t considered “Pack my box with five dozen liquor jugs!”
Are you a gin drinker who is interested in using some slang from the 1800s? Well, the next time you order, try monikers like “Mother’s Ruin,” “King Theodore of Corsica,” “Parliamentary Brandy,” “Royal Poverty,” or “Ladies’ Delight.”
When visiting Scotland, be sure to try Snake Venom Beer. However, you may not want to have more than one. At 67.5% alcohol, that snake is sure to bite you back!
If these facts don’t help you win your next round of trivia, at least they were fun to read. And maybe they made you thirsty. When you need to stock up on wine, beer, or liquor, Payless Liquors has everything you need. Come by and check out our great selection today.
Terry Bradshaw has released his own Bradshaw Bourbon. Terry Bradshaw is one of the most well-known figures in professional football and American entertainment history. Known for having some of the most powerful arms in NFL history, Bradshaw led the Pittsburgh Steelers to four Super Bowl Championships in 1974, 1975, 1978, and 1979. He also set many NFL records and was the first quarterback to win three and then four Super Bowl Championships. The NFL inducted Terry Bradshaw into the NFL Hall of Fame in 1989, and he began a new career as an entertainer in the early 1990s.
Whether you remember him from his glory days of the Steelers or enjoyed his sports analysis as a host of Fox NFL Sunday, Terry Bradshaw is the only NFL player to have a Hollywood Walk of Fame Star. He continues to be one of the most noteworthy members of the modern football world. Now he’s started a new venture to bring Bradshaw Kentucky Straight Bourbon to Americans.
Introducing Bradshaw Kentucky Straight Bourbon
Terry Bradshaw loves good bourbon. He has invested in his line of professionally crafted Kentucky Straight Bourbon, distilled in the heart of Kentucky’s Bourbon Country and supervised by a third-generation bourbon distilling master. Bottled at 51.9% to honor Terry’s pass completion record, this bourbon is much more than just a licensed novelty bottle.
Bradshaw Kentucky Straight Bourbon has a robust, complex, and satisfying flavor profile from start to finish. Off the sip, you’ll detect notes of coffee, leather, banana, vanilla, and the unmistakable aroma of a campfire. The tasting notes include cinnamon, vanilla, coconut, and baking spices followed by a rich finish complete with wood, butterscotch, and vanilla tones.
If you’re interested in picking up a bottle of Bradshaw Kentucky Straight Bourbon of your own, there are many ways to drink it. The Terry Bradshaw is the most straightforward way to enjoy it; pour it over ice in a rocks glass and enjoy.
For a more involved cocktail with Bradshaw Kentucky Straight Bourbon, try the Playmaker Whiskey Sour. Start by adding two ounces of Bradshaw Kentucky Straight Bourbon. Then add three-quarters of an ounce each of lemon juice and simple syrup to a shaker filled with ice. Shake vigorously and then strain into a rocks glass over ice, garnishing with a cherry or lemon wedge. The complex and robust flavor profile of it offers an incredible spin on the classic Whiskey Sour.
Bradshaw Kentucky Straight Bourbon is one of the best new additions to the American bourbon market. Enjoy it neat, on the rocks, or mixed into your favorite cocktail. It offers authenticity and the care and attention of a true American icon and bourbon lover.
Where to Find Bradshaw Kentucky Straight Bourbon
If you’re ready to pick up a bottle of your own, Bradshaw Kentucky Straight Bourbon is headed to store shelves this year at an introductory price of $39.99 for a 750 mL bottle. Payless Liquors can help you find a bottle of your own easily and conveniently when you contact us online.
As we inch closer to another football season, it’s time to learn how to make tailgating cocktails. Sadly, we must deal with the bleak prospect that some local football may not happen as planned this year. Still, it’s important to keep the football spirit alive no matter what league you’re watching.
Traditionally, of course, the tailgating drink of choice is none other than inexpensive beer. However, this being the season of change, we’ve decided to roll with the punches and provide you with a list of alternative cocktails that truly honor area teams. Try these cocktails for your next tailgate experience:
Built to honor none other than the Purdue Boilermakers up in West Lafayette, this relatively simple drink is perfect for a tailgate party. All you’ll need are two ingredients any self-respecting tailgater should have readily on hand:
1 lager beer, poured into a mug
1 ½ oz bourbon (preferably Wild Turkey) poured into a shot glass
Then, simply drop your shot of bourbon into your beer and race to the finish!
While this drink was designed to incorporate Indiana heritage and regional ingredients, IU fans can appreciate the name as well as the unique autumn flavor. You’ll need:
Pour syrup into a cocktail shaker and muddle with rosemary. Add ice and remaining ingredients, shake well, and strain over ice in an old-fashioned glass. Garnish with a slice of apple.
Return to Glory
Developed to depict the heritage of the Notre Dame Fighting Irish and their return to a storied football program, the Return to Glory is as tasty as it is descriptive. Gather these ingredients:
2 oz Irish whiskey
2 oz ginger ale
½ oz Peach Schnapps
Splash of orange juice
Pour ingredients over ice in a tall glass. If desired, garnish with an orange slice and toast to the Fighting Irish’s return to glory.
Aside from smaller, more regional programs, the NFL may be the area’s one remaining hope of a full-scale football schedule this year. As a result, we’ve included this recipe crafted specifically for Indianapolis Colts fans – signature blue color and appropriately named tequila (Herradura means “horseshoe in Spanish) aside. We adore this play on a margarita. You’ll need:
1 ½ oz Herradura Blanco (or other white tequila)
2 oz fresh lime juice
1 oz agave nectar
½ oz blue curaçao
Pour all ingredients over ice into a cocktail shaker. Shake and strain into a martini or cocktail glass.
If your team isn’t well-represented in Indy (or if football is delayed once again), there’s no reason to fret. This Tailgate Tea is a crowd-pleaser we’d be happy to sip anytime, football or no. Gather these ingredients:
1½ parts Svedka Strawberry Lemonade
1 part tea
½ part simple syrup
½ part fresh lemon juice
Splash of Corona Extra
Pour the first four ingredients into a tall glass filled with ice. Top off with a splash of Corona Extra, stir, and enjoy.
No matter what happens with this year’s football season, Payless Liquors is here for you. Stop in to see how our wide selection of beers, wines, and spirits can help you stock any social distancing tailgate party. Alternatively, call ahead or place an online order for pickup any night of the week.
Bourbon. It’s potentially the one alcohol America can truly claim as its very own. At the very least, it is considered by many to be the quintessential American whiskey. It’s true that this sippable, caramelly, oaky, spirit is unique from other whiskeys. However, many Americans don’t know what makes a bourbon a true bourbon.
We’re here to clear that up, once and for all.
Bourbon Is Not Synonymous With Whiskey
You may have heard the saying before – all bourbons are whiskeys, but not all whiskeys are bourbons. So, what does the phrase actually mean? Whiskey is a spirit that is distilled in many regions of the world. The most notable are from Scotland, Ireland, Canada, and the United States. They are from the fermented mash of different types of grains.
Styles of whiskey vary throughout the world, especially in which types of grains are used in the process. For example, Scotch whisky is mostly crafted from fermented barley, while Canadian whiskey is often made from a blend of grains. As a whiskey, American bourbon is also made from fermented grains, but the recipe – and process – is unique to its production and required by law.
American production. To be labeled a bourbon, a whiskey must be produced within the US. However, other whiskeys can be produced anywhere.
51% corn mash. While most other whiskeys can use any combination of fermented grains, bourbons must consist of at least 51% corn mash.
New, charred-oak barrels. All whiskeys are aged in oak barrels, but a bourbon is aged in a never-before-used, charred barrel to help lend the signature flavor.
Distillation limits. It must be placed in barrels at no more than 125 proof and distilled to no more than 160 proof.
No additives. While you might find a whiskey with added caramel and vanilla notes, true bourbons cannot have any flavor or coloring additives.
Other Fine Print
Aside from the name on the label of your favorite bourbon, you might notice a few other terms, including:
Straight is aged for at least two years. It’s likely longer than four if you don’t see an age specified on the bottle.
Aged left to sit for longer periods in charred barrels take on a bit darker color and more of the flavor imparted by the oak and char – namely vanilla and caramel notes.
Single barrel is a batch that is sourced from only one of a brand’s many barrels – as opposed to most bourbons, which are blends of multiple barrels to produce a uniform flavor across the entire line.
Small batch might be straight bourbon or may simply be a smaller batch than usual, blended from multiple barrels.
For more information about bourbon or any other spirit, ask the knowledgeable staff about the wide selection of bourbons at your nearest Payless Liquor location. Take a moment to pick out key phrases from the label to know what toexpect. Together, you can take a moment to find your newest find.
Experience a night like no other at Indy’s Premier Bourbon Celebration at the Eugene and Marilyn Glick Indiana History Center on March 6th. Come out and spend a fabulous evening tasting bourbon from more than 40 distilleries. The event will begin at 5:30 with a VIP experience for special guests one hour before general admission. General admission tickets are $150 (or $125 for historical society members), but, for an additional $40, you can be a part of the VIP hour.
VIP Hour and General Admission Highlights
This is the first time we are offering this exclusive event, which includes special foods, a master distiller guided tasting, and a commemorative bourbon glass. The general admission event from 6:30-10:00 will not disappoint, however. This distinguished tasting experience will feature perfectly paired foods to complement the featured bourbons of the evening. Some of the participating distillers include Whistle Pig, Redneck Riviera, Ole Smoky, Maker’s Mark, Jim Beam, Jefferson’s, Horse Soldier, New Riff, Buffalo Trace, and Brown-Forman. You won’t want to miss out on a night of exploring the exhibits at the History Center in the company of other bourbon lovers. A memorable highlight of the event will be live and silent auctions featuring spectacular bourbon packages.
The Eugene and Marilyn Glick Indiana History Center is home to the Indiana Historical Society (IHS). This organization has been called “Indiana’s Storyteller” since 1830. This private, non-profit group collects, preserves, and shares the history of the state and makes it available to the public so that they can learn about and connect to the past. The Historical Society maintains the country’s top archives and is a research library for the history of Indiana and the Old Northwest and supports local historical groups and museums.
As a Smithsonian Affiliate and member of the International Coalition of Sites of Conscience, the Indiana Historical Society is proud to provide youth, adult, and family programming, known as the Indiana Experience. The organization produces and hosts art exhibits, museum theatre, and outside performance groups. The many services they provide to the community include the publication of books and periodicals, as well as sponsorship of educator workshops. The venue itself is an event in its own right and a perfect environment for learning about the fine art of distilling bourbon.
Meet Bourbon Experts
There is a growing list of participating distilleries for this year’s Bourbon Celebration – and with those distilleries comes their expert representatives! We’reexcited to welcome Charlie Nelson, Co-Founder/President, and Cliff Kimmerling, Brand Ambassador, for Nelson’s Green Brier Distillery and Belle Meade Bourbon. Will Summers, former Horse Soldier, will also be attending this event with Horse Soldier Bourbon!
Charlie Nelson is the namesake of his triple-great grandfather, Charles Nelson, a German immigrant whose drive and ingenuity built the most productive distillery in Tennessee — until prohibition shut it down. Now, with his brother Andy, Charlie is bringing back the legendary Tennesee Whiskey and Bourbon that were once known and loved the world over. Their Nelson’s Green Brier Distillery in Nashville is where the magic happens, starting in a custom copper pot-still, and ending in row upon row of charred oak barrels.
While the spirits are aging to perfection, the lively and charismatic Charlie is out sharing the story and the distinctive flavor of his generation’s Green Brier Tennesee Whiskey and Belle Meade Bourbon.
Over the course of nearly fifteen years spent working as a touring and studio musician, Cliff had the amazing opportunity to travel all across the United States and beyond. Through his travels he developed a passion for the culture, history, fine foods, and spirits of the towns and countries he encountered along the way. Shortly after moving to Nashville, Tennessee, he followed those passions to Nelson’s Green Brier Distillery where between his travels he began working as a tour guide and learned about the rich history of the Nelson family as well as the extraordinary whiskies they produced.
After two years with the distillery he accepted the position of Brand Ambassador Manager, in which he serves as a liaison, educator, and resource to many patrons and clients in the greater-Nashville area and can be seen all across the country at festivals and trade shows spreading the “whiskey gospel” of Nelson’s Green Brier Distillery.
SFC. (R) Will Summers was assigned to the 5th Special Forces Group and a member of ODA 595, (the Horse Soldiers). Will was an infantryman, a Special Forces communications Sergeant, and an Infantry Officer during his 25 years of Army service.
Will and his wife, of 23 years, Dawn currently live in the Panhandle of Florida with ten of their children still at home and their eldest son serving on active duty with 75th Ranger Regiment.
Horse Soldier® Bourbon is award winning and authentically made with all-American ingredients. The Horse Soldier® glass bottle is molded by steel recovered from the World Trade Center to commemorate the lives lost and never forgotten.
Come meet the bourbon experts, including Charlie and Cliff, and former Horse Soldier, Will Summers on March 6th!
If sampling the finest bourbons on the market and spending an evening enjoying delicacies with a wonderful group of people sounds like an activity you would enjoy, don’t put off getting your tickets. This event encourages responsible consumption of alcohol and is not only supported by
Lyft, but also offers designated driver tickets at a cost of only $50. Be sure to buy your tickets today for this unforgettable evening. It is a great opportunity to include friends and family in a night out together celebrating our rich heritage, learning about the process of making bourbon, and perhaps finding a few new favorites that you have never tried before.
If you haven’t reserved your tickets yet, visit the IHS website to save your spot. Be sure to get one as a gift for that hard-to-buy-for bourbon lover in your life as well. This will be a night that you won’t soon forget. If you are unable to attend but still want to sample some distinct bourbon flavors on your own, you can find favorites like Angel’s Envy, Knob Creek, and Buffalo Trace any day of the week at Payless Liquors.
American Freedom Distillery’s quartet of bourbons speak to the American bourbon drinker’s palate like no other spirit on the market today. American Freedom’s signature bourbon, Horse Soldier Straight Bourbon Whiskey, is perhaps the best offering of the four, and is currently a feature spirit at Payless Liquors.
Origin of Horse Soldier Bourbon Whiskey
In the dark days after September 11, 2001, the US Military made the bold decision to send mounted teams of US Army Green Berets into the heart of Afghanistan. These “Horse Soldiers,” as they came to be known, were the tip of the spear and the carriers of the torch in what became the United States military campaign in Afghanistan. Today, these same soldiers that bravely ventured into Afghanistan distill one of America’s finest bourbons.
About Horse Soldier Straight Bourbon Whiskey
In order to be considered bourbon, a whiskey must be produced in the United States and its composition must be at least 51% corn. Horse Soldier Straight Bourbon whiskey is produced in the American South, of 65% corn, 30% rye, and 5% barley, featuring American soft red winter wheat. American Freedom ages its bourbons for at least two years in charred, new oak barrels. The resulting bourbon is an 87 proof, non-blended – or “straight” – American bourbon whiskey.
Tasting and Nose
The essence of Horse Soldier Straight Bourbon Whiskey gives the drinker a preview of the sweet and savory notes to come – the nose includes caramel, cinnamon and dark fruit notes with toasted corn and oak to follow. At first sip, the warm vanilla and mild hints of black pepper give way to the light nutmeg and honey that linger on the palate. Warm oak notes round out the tasting experience.
Although Horse Soldier was born to be sipped neat or over ice, this bourbon gives a warm, spicy character to any favorite whiskey drink. The Manhattan – a classic whiskey cocktail that features the sweet notes of the spirit – is elevated with the addition of Horse Soldier Straight Bourbon Whiskey. Sazeracs and Old Fashioneds are similarly boosted by the inclusion of this elegant bourbon.
About American Freedom Distillery
American Freedom Distillery began in 2015 when a group of friends that had served together on various tours of duty with the United States military, fulfilled a lifelong dream of serving America’s people and distilling some of America’s best spirits. Located in St. Petersburg, Florida, American Freedom boasts another flagship spirit honoring America’s finest; Rekker – Norse for “warrior” – Rum, dedicated to warriors everywhere.
Within the Horse Soldier line, American Freedom Distillery features Horse Soldier Small Batch, Horse Soldier Signature Barrel Strength, and a limited-edition Commander’s Select. Commander’s select bottles bear signatures by commanders of the actual Green Beret horse soldier campaign and feature a numbered military challenge coin and description of the unique mission fulfilled by the horse soldiers. Each bourbon and rum epitomizes the American Freedom Distillery motto – “Legendary Men, Legendary Spirits.”
Payless Liquors features 750 mL bottles of Horse Soldier Straight Bourbon Whiskey, 87 proof/43.5 ABV.
One of the most recognized drinks in the stable of cocktails, the Old Fashioned is as iconic as it is delicious. This deceptively simple cocktail is made up of three ingredients – a ton of whiskey, sugar, and bitters. This drink is about as basic as it gets but can be made wrong if the maker doesn’t understand the purpose of each ingredient and how they mesh together.
Most Old Fashions, if made correctly, are about 80 percent whiskey. You can’t skimp on this either. It’s literally the foundation of the drink. There’s much debate when it comes to the correct whiskey and the real answer is…the one you like best. Taste is subjective. Go with what you enjoy most.
Tradition would say to use a sugar cube but we ain’t go time for that! Plus, sugar cubes are a pain to find and they don’t dissolve all the way, so you end up having grains of sugar floating in your drink which looks awful. Skip that crap and go with a rich simple syrup. It’s easy to make and it can last forever. Combine 2 parts sugar and 1-part water in a pan. Set the heat to low and stir the mixture until the sugar is dissolved, don’t let the syrup boil though.
Bitters are made by concentrating the flavors of spices and tree bark in alcohol. So, remember, when you pick up your classic bottle of Angostura, a little goes a long way. Two to three drops are all you need. Any more and you’ll begin to overpower and cover up all but the most aggressive flavors in the whiskey you choose which will make for a terrible-tasting drink.
Don’t forget your orange peel. This simple addition to your Old Fashioned makes a world of difference. With a vegetable peeler, peel a two-inch slice of orange skin over your drink so the oils that fly off from the peel fall into your drink.
Welcome to the world of Old Fashions.
Elements of an Old Fashioned
Whiskey: Both rye and bourbon offer different flavor profiles. Bourbon is slightly sweeter and rounder, whereas rye introduces a peppery bite. Either way, you’ll want something high in proof (over 100) as this extra alcohol will stand up to the dilution from melting ice. Try Knob Creek, W.L. Weller Antique, Booker’s, Old Grand-Dad, Baker’s, Wild Turkey 101, Wild Turkey Rare Breed or Rittenhouse.
Glass: The Old Fashioned is one of the few drinks in existence that has a glass named in its honor. The ideal glass should be between eight to 10 ounces, with a thick heavy bottom.
Ice: This is a sipping cocktail, but you don’t want that expensive booze turning into a watery mess. Avoid small cubes and pick up rubber molds or invest in an ice sphere.
Sweetener: While simple syrup works well, other options are to sub in honey, maple syrup or agave nectar. But, make sure to dilute these with equal parts water.
Bitters: There are dozens of new bitters on the market. The best, however, is still the most common: Angostura. Two healthy dashes will do the trick. Chocolate or walnut bitters work well in this drink if you can find them. I also like Dale DeGroff’s pimento bitters.
Technique: The most balanced Old Fashioned is made by stirring the drink with ice for about 20 to 30 seconds and then straining that mix over fresh ice.
Craft whiskeys, bourbons, and ryes are seeing an increased rise in popularity in the U.S. From drinking-age millennials to retired Baby Boomers, the craft drink movement is growing by double digits. Born out of the south – in particular, Kentucky and Tennessee – these style drinks still have the aura of an American outlaw and bootlegger which is perfectly embodied by the craft whiskeys of the Jesse James America’s Outlaw line of whiskeys.
Born in the Hills of Tennessee
Born from the creative brains of Jesse James Dupree, best known for being the frontman of Jackyl and creating the Full Throttle Saloon tv series, the bourbon is made to honor the notorious and legendary American outlaw, Jesse James.
The bourbon itself is aged for 3 years in American oak prior to bottling and is said to be made in accordance with what they claim are standards of the 18th century southern states. The Full Throttle Distillery in Trimble, Tennessee, revitalized the sleepy town of fewer than 700 people and has generated jobs and tourism that was key in pulling the town out of financial hardship and back on the map.
The label itself is commissioned by Jesse James Dupree, who claims that having been “personally responsible for millions of gallons of beer and whiskey” over the years, he created his own label for beer and whiskey.
“Bourbon is a very personal thing,” said Dupree. “Brown liquor isn’t just a brand or a process—it really becomes very special to every person in a different way. I love that our bourbon is so revered by so many people since we make our spirits for everyone who busts their knuckles all week working hard for every dollar. Everything we do is in honor of them and is our way of providing bourbon and Tennessee whiskey that is not commercial but is authentic through and through.”
Embodying the Outlaw Spirit
Made in the spirit of America’s true outlaw, this 80-proof bourbon is old-time charcoal mellowed. Aged in oak casks for a minimum of 36 months to develop an incredibly smooth and full-bodied character for the outlaw in you.
Stop by one of our stores and pick up a 1.75L bottle of Jesse James America’s Outlaw Bourbon for $26.99. We have his whole selection available at all our stores.
With a unique blend of two Kentucky Straight Rye Whiskies and two Kentucky Straight Bourbon Whiskies, Basil Hayden’s Two by Two Rye offers a keen taste on the best of both worlds for whiskey drinkers – spiciness from the rye complimented by the sweet finish of bourbon.
Balanced by 5-year-old Kentucky straight rye, a 7-year-old “high-rye,” and a mixture of a 13-year old and 6-year-old Kentucky straight bourbon, the result is a unique whiskey that stands above the rest in the blended category. It remains approachable by most to taste at a modest 80-proof.
This limited run by Basil Hayden’s is complimenting their growth in the super-premium bourbon market. Basil Hayden’s has seen a surge in popularity as of recent. This surge has prompted growth and a popular following – one of the fastest growing brands out of the Beam Suntory.
“Basil Hayden’s has always been known for its distinctive spicy finish, so innovating in the rye category continues to be an exciting venture for the brand, especially as interest in the category grows exponentially,” said Rob Mason, vice president of marketing at Beam Suntory. “While Basil Hayden’s Two by Two Rye upholds our trademark spice and approachability, this blend also challenges the status quo and encourages fans to discover the versatility of rye.”
Best enjoyed sipping neat or on the rocks, Basil Hayden’s Two by Two is a bold golden honey color. Aromas of rich caramel and brown sugar are perfectly balanced by a top-shelf feeling from the rye profile. Put together, the Two by Two offers a smooth, medium-bodied experience.
Reserve Your Own Bottle
This is the second genre-bending whiskey to come out of the Basil Hayden’s distillery this year. Earlier, they released their Dark Rye which mixes Canadian and Kentucky ryes with port wine. Basil Hayden’s will continue to create one-off blends such as their Two-by-Two. To reserve your very own bottle of Basil Hayden’s Two by Two, fill out one of our reservation forms and stop by one of our stores to add more to your collection.
Aroma: Rich caramel and brown sugar aromas with a sumptuous, woody rye flavor profile
Body: Smooth, medium-bodied
Taste: A balanced blend of sumptuous rye and brown sweets with an ample woody accent
I have written reviews for Payless on the Jefferson’s Oceans brand before where I have gone into details of the history around the brand, so it may seem repetitive to do so again. But for those who may not have read or may not know about the brand, I feel it is too important not to talk about where the Jefferson’s brand started from, and what makes it so unique.
It is well known that our founding fathers first crossed the ocean’s more than two-hundred years ago to start a new world based on the vision of freedom, and a free expression of ideas. Thomas Jefferson was one of those founding fathers and was also one of its first distillers. Like many farmers of the time, he used the excess grains from harvesting his farms and turned them into distilled spirits. The history of distilling and consumption of these spirits is well documented throughout American history. Thomas Jefferson was well known for his curiosity and his experimental spirit, and a known in his day as an innovator. It’s in that spirit of innovation that Trey Zoeller, CEO of Jefferson’s Bourbon, chose Thomas Jefferson to be the “face” of his brand, and the inspiration behind the Jefferson’s brand.
Jefferson’s Oceans is a great example of this innovative spirit. The Oceans line was born in 2012 when Trey partnered with Chris Fischer, the founder of OCEARCH, an organization that studies many types of marine life, but most specifically Great White sharks. Trey had previously been inspired after watching the spirits in his glass constantly rock back and forth while drinking aboard a boat, and began thinking about the effects that this constant motion, along with the unique environmental elements that only the ocean can produce would provide. This is where the voyages that OCEARCH regularly makes all over the world come into play and has made them a perfect partner for this collaboration.
After more than a dozen voyages logged (This is voyage 15!), bourbon lovers still actively seek each new release, because no two voyages have ever produced the same results. Now, the innovator that is Trey Zoeller has his Jefferson’s line setting sail on a entirely new exploration in search of the next great thing in bourbon, and I think he found it!
Jefferson’s Oceans Wheated. By replacing rye (previously used in the bourbons of previous Ocean’s voyages) with wheat, this bourbon provides a softer and more subtle flavor profile, allowing the vanillas from the wood and the sweetness from the corn to raise prominently to the surface, bringing with it a lifeline of salty accents that only the oceans air can provide.
Nose: Soft vanilla with a subtle sweetness drifts from the dram, bringing with it a slight brine note that adds intrigue and calms the sweet waves from becoming dominant. Brioche bread is there, with some soft wood entering late. You can smell the proof, but it does not burn, and it lets you know you are not getting a watered down spirit.
Taste: Vanilla and sweet corn dominate early. There are hints of soft young wood and light hints of a caramel note, but more as a complimentary note like that exists within a caramel-vanilla latte. It is very smooth, but there is a mid-pallet warmth that you would normally expect from a higher proof bourbon (This is a 90 proof bourbon), and because of the lighter wheat flavor its allowed to come to the surface to satisfy those that like a bit of a kick, without turning away those that appreciate the delicate profile that a wheated bourbon brings. That brioche bread note re-enters and floats mid pallet and baths in the vanilla-corn sweetness that started things off, and it provides a life preserver that is needed to keep the sweetness tethered in place, and the remaining wood notes are a life raft to its well-rounded flavor profile.
Finish: A smooth medium-to-long finish lingers on the pallet, like that of a oceans mist after a large wave crashes onto the shore. Like the flavor you get from a stick of sugar cane, there’s a sweetness that holds just a bit of wood, just a bit, but also just enough to maintain its balance. Soft vanilla and sweet corn grain notes melt off the tongue with just a hint of the oceans salty brine, leaving a lasting splash of warmth like that of a setting sun give as it sets over the sea.
Summary: ThisexclusivePayless Single Barrel of Oceans Wheated Bourbonisawinner! It is an incredibly smooth bourbon that is both soft and sweet without being weak. It is elegant yet hearty, refined yet complex. To me, it drinks slightly above its 90 proof (a good thing), yet it’s not hot or overpowering. It’s flavorful and full-bodied without being full of spice and wood that can dominate what some associate with many full-bodied bourbons. This is a bourbon that should appeal to both beginning bourbon drinkers and bourbon enthusiasts alike. It’s that enjoyable, and Yes, it’s that good!
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During a time where alcohol rights were slowly creeping away, a grocer by the name of David Nicholson had something stirring in the private back room of his St. Louis general store. It was in 1843, when drunk driving first became a penalty, Nicholson begin distilling an original bourbon recipe. Unbeknownst to him, the 1843 recipe he discovered would carry on for centuries.
50 years later, Julian Van Winkle and W.L. Weller started producing 1843 for the St. Louis market. Van Winkle held onto the brand until 2000 when it was acquired by Luxco. The unchanged, unfiltered, and unmatched 1843 is still known for it’s outstanding character that earned its original popularity. It is truly amazing that an unchanged 1843 bourbon recipe could win a double gold in 2015. But, David Nicholson’s did. Today David Nicholson is known for his two bourbon recipes, the 1843 and Reserve.
The 1843 is a 90 proof exceptionally smooth ‘wheated’ bourbon. The dominate characteristics in this bourbon are wood and smoke flavors with subtle vanilla. You will get that nice warm feel all the way down with this one, but that eases up if you add water. Outstanding in a manhattan, the smoky oak notes blend extremely well in a cocktail.
This 100 proof, extra-aged and ‘ryed’ bourbon provides a full-bodied flavor and a distinct, spicy taste. The drinking experience of Reserve is extremely pleasurable. A hit of sweetness as it first hits your lips quickly turns to rye and peppery flavors as it goes down. Toffee notes linger allowing you to enjoy even minutes after you’ve taken a sip.
David Nicholson Bourbons have mainly been sold in Missouri and Illinois so there are still many ares in the US that are eagerly waiting to try. This brand has survived almost two centuries and continues to impress.
There is no better way to honor a horse than with a glass of Woodford Reserve and that’s why Woodford Reserve releases a Kentucky Derby commemorative bottle each and every year. For the last 19 years, Woodford Reserve has released an annual limited edition Kentucky Derby commemorative bottle. Most all of these commemorative bottles have featured the work of artists from all over the country.
For the running of the 144th Kentucky Derby race, Woodford Reserve has partnered with Louisville artist Keith Anderson. As the presenting sponsor of the grandest horse race of all time Woodford Reserve celebrates the greatest two minutes in sports. Anderson’s artwork on the 2018 bottle illustrates powerful thoroughbreds breaking through the starting gates in all their glory. Anderson shared, “It has been such an honor to have my artwork considered for this years commemorative Derby bottle and to have my artwork chosen is a dream come true.”
As much as we love the commemorative artwork every year, it’s really what’s inside that makes this bottle so special. Woodford Reserve Distiller’s Select is a super premium, small-batch bourbon crafted at the historic Woodford Reserve Distillery, located in the heart of Kentucky’s Bluegrass region. It is a bourbon of exceptional richness, depth, and character with a smooth, well-rounded finish, much like race itself.
Sip like the Millionaire’s row during the 144th Kentucky Derby, drink Woodford!