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hard seltzers

The Rise of Hard Seltzers: Are They Here to Stay?

Hard seltzers have quickly become a favorite drink choice for many people. These fizzy, flavored beverages mix alcohol with sparkling water and usually have fewer calories than beer. But are they just a passing trend, or will they stick around for the long haul? Let’s explore the rise of hard seltzers and what the future might hold for them.

Key Takeaways

  • Hard seltzers started gaining popularity due to their light and refreshing taste.
  • They appeal to health-conscious consumers because they are often low in calories and carbs.
  • Social media played a big role in boosting the popularity of hard seltzers.
  • The market for hard seltzers has become crowded, with many big brands joining in.
  • Future trends suggest that hard seltzers will continue to evolve with new flavors and ingredients.

The Origins of Hard Seltzers

Early Innovations in Alcoholic Beverages

The idea of a light, refreshing alcoholic drink isn’t new. Back in 1993, Coors introduced Zima, a clear, malt-based beverage. Although Zima didn’t last long, it set the stage for future innovations in the alcoholic beverage market.

The Birth of Spiked Seltzer

Fast forward to 2013, Nick Shields launched Spiked Seltzer. This was one of the first drinks to mix carbonated water, alcohol, and natural flavors. It was marketed as a low-calorie, gluten-free alternative to beer and wine. Spiked Seltzer found a niche audience and paved the way for the hard seltzer trend.

The Role of Social Media in Popularity

Social media played a huge role in making hard seltzers popular. People shared their favorite flavors and brands online, creating a buzz. This online chatter helped hard seltzers become a staple in coolers and on store shelves.

Discover the latest offerings at Payless Liquors, including the Busch Light Buckets. Stay updated with our newsletter and explore a variety of beers, wines, and liquors. Visit us at our Indianapolis location or contact us for more information.

Why Hard Seltzers Became Popular

Health-Conscious Choices

One of the main reasons hard seltzers have become so popular is because they appeal to people who are making health-conscious choices. Most hard seltzers are low in calories, usually between 90 and 110 per can. They also have low sugar content, often ranging from zero to 4 grams. This makes them a great option for those who are watching their calorie intake or trying to reduce sugar consumption.

Variety of Flavors

Another reason for their popularity is the wide variety of flavors available. From classic options like black cherry and lime to more unique flavors like cucumber peach, there’s something for everyone. This variety allows consumers to find a flavor they love, making hard seltzers a versatile choice for any occasion.

Marketing Strategies

Effective marketing strategies have also played a significant role in the rise of hard seltzers. Brands like White Claw and Truly have used sleek packaging and targeted advertising to attract a broad audience. Social media has been a powerful tool, with influencers and celebrities often showcasing these beverages in their posts. This has created a viral buzz, making hard seltzers a trendy choice among younger generations.

Hard seltzers have tapped into the growing demand for healthier, low-calorie alcoholic beverages, making them a popular choice for a wide range of consumers.

The Market Boom and Saturation

Rapid Growth and Investment

The hard seltzer market saw explosive growth starting around 2018. Brands like White Claw and Truly led the charge, quickly becoming household names. This surge in popularity attracted major investments from big beverage companies. For instance, Anheuser-Busch InBev (ABI) introduced several hard seltzer brands, including Natural Light and Bud Light Seltzer. By May 2021, there were about 600 active SKUs in NielsenIQ-tracked off-premise scan data, showing just how crowded the market had become.

Major Players Enter the Market

As the demand for hard seltzers grew, more and more major players entered the fray. Companies like Boston Beer, the maker of Truly, and Constellation Brands, which launched Corona Hard Seltzer, invested heavily in this category. Even smaller craft breweries tried to get a piece of the action. However, the market became so saturated that it was hard for new brands to stand out. White Claw, with its relative restraint, managed to maintain a strong position despite the influx of competitors.

Challenges of Market Saturation

With so many brands flooding the market, consumers started to feel overwhelmed. The sheer number of options made it difficult to choose, leading to confusion and a decline in overall sales. Some companies, like Boston Beer, even had to discard excess inventory rather than sell it at a discount. The market’s rapid expansion also meant that only a few brands could dominate, leaving many smaller players struggling to survive. Despite these challenges, hard seltzers have carved out a permanent place in the alcohol industry, even if the initial craze has cooled down.

Current Trends in Hard Seltzers

Innovative Flavors and Ingredients

Hard seltzers are no longer just about basic citrus and berry flavors. Today, brands are experimenting with bold new flavors like watermelon, pineapple, and even coffee and tea-infused varieties. This innovation keeps the market fresh and exciting for consumers.

Integration into Bars and Restaurants

Hard seltzers have found their way into bars and restaurants, where mixologists are incorporating them into cocktails. This adds another layer of versatility to the category. The convenience of pre-packaged, ready-to-drink options aligns perfectly with the modern consumer’s desire for ease and variety.

Consumer Preferences

Consumers are increasingly looking for low-calorie and low-sugar options. Most hard seltzers fall between 90-110 calories per can and contain only 4-6% alcohol by volume (abv). This makes them a popular choice for those who are health-conscious and prefer mindful drinking habits.

The rise of hard seltzers reflects a broader movement toward more mindful drinking habits, aligning with trends in the alcohol industry like non-alcoholic beverages and eco-friendly packaging.

The Future of Hard Seltzers

Predictions for Market Growth

The hard seltzer market is expected to keep growing. Analysts think it could be worth over $14 billion by 2027. This growth will be driven by new flavors and better recipes. Even though sales have slowed, hard seltzers are not going away.

Expansion into International Markets

Hard seltzers are not just popular in the U.S. Brands are looking to sell them in other countries too. This means more people around the world will get to try them. Companies are rethinking their strategies to fit different tastes and cultures.

Sustainability and Mindful Drinking

People are becoming more aware of what they drink. They want drinks that are better for the environment and their health. Hard seltzer brands are starting to focus on these things. They are making drinks with fewer calories and less alcohol. This fits into the trend of mindful drinking.

The future of hard seltzers looks bright as they adapt to new trends and consumer preferences.

Impact on the Alcohol Industry

Shift in Consumer Preferences

The rise of hard seltzers has reshaped consumer preferences in the alcohol market. Traditional beverages like beer and wine are now competing with these fizzy, low-calorie alternatives. Consumers, especially younger ones, are drawn to the refreshing taste and perceived health benefits of hard seltzers.

Competition with Traditional Beverages

Hard seltzers have created a new competitive landscape. Established brands in beer, wine, and spirits are now launching their own versions of hard seltzers to keep up with the trend. This shift has led to a more diverse market, but it also means that traditional beverages must innovate to stay relevant.

Opportunities for Craft Breweries

Craft breweries have found a new avenue for growth with hard seltzers. By experimenting with unique flavors and ingredients, they can attract a broader audience. This trend offers craft breweries a chance to diversify their product lines and tap into the growing demand for hard seltzers.

The rise of hard seltzers is not just a passing fad; it’s a significant shift in the alcohol industry that offers both challenges and opportunities.

The alcohol industry has seen significant changes recently. These shifts impact everything from production to sales. Curious about how these changes affect your favorite drinks? Visit our website to stay updated and explore more!

Conclusion

Hard seltzers have made a big splash in the world of drinks, and it looks like they’re here to stay. These fizzy, fruity drinks have found a special place in many people’s hearts, especially those who want a lighter, low-calorie option. Even though their super-fast growth has slowed down, hard seltzers are still popular. Companies are coming up with new flavors and ideas to keep things fresh. So, whether you’re at a summer BBQ or just hanging out with friends, you can bet that hard seltzers will be around for a long time.

Frequently Asked Questions

What are hard seltzers?

Hard seltzers are alcoholic drinks made with sparkling water, alcohol, and natural flavors. They are often low in calories and carbs.

Why are hard seltzers so popular?

They are popular because they are light, refreshing, and come in many flavors. They are also low in calories and often gluten-free.

When did hard seltzers become popular?

Hard seltzers started gaining popularity around 2016 and saw a big boom in 2019.

Are hard seltzers healthier than other alcoholic drinks?

Many people choose hard seltzers because they are lower in calories and carbs compared to other alcoholic drinks. However, they still contain alcohol.

What are some popular hard seltzer brands?

Some popular brands include White Claw, Truly, and Bud Light Seltzer.

Will hard seltzers continue to be popular?

Many experts believe that hard seltzers will remain popular due to their variety and health-conscious appeal.

celebrity spirits

Celebrity Spirits: Unveiling the Beverages of the Rich and Famous

Celebrities have always been in the limelight, with everyone curious to know everything about their lives. From what they wear to what they eat, we tend to follow almost everything that they do. And now, there is a new addition to this list; celebrities are now not just endorsing wines, whiskeys, and other spirits but have started creating their own. Yes, you heard it right, and this industry is becoming popular in recent times.

This blog will take you through some of the most famous celebrity spirits and give you a sneak peek of what your favorite celebs like to drink!

First on our list is George Clooney’s Casamigos Tequila. Launched in 2013, this premium tequila brand was created by Clooney, businessman Rande Gerber, and real estate developer Mike Meldman. Casamigos became an instant hit amongst tequila lovers, and George even credits and admits to drinking his fair share before signing on for ‘Gravity.

Next up is Ryan Reynolds Aviation Gin. The ‘Deadpool‘ actor acquired a stake of aviation gin in 2018. Within the first year, the sales increased by 1000%, and the drink has now become extremely popular in the market. The brand boasts of being the best tasting gin to make the perfect martini, which is Ryan’s favorite cocktail.

The third on our list is Drew Barrymore’s Barrymore Wines. Drew comes from a family of successful actors, but that did not hold her back from exploring the wine biz. In 2011, she officially launched a collection of her own called Barrymore Wines. The brand offers affordable and quality wines that can be enjoyed on any occasion.

The fourth on our list is Justin Timberlake’s Sauza 901 tequila. Justin’s association with the brand began in 2009 when this premium tequila brand was launched. The drink is a blend of three-year-old Agave and produced in the heartland of tequila, Mexico.

Last but not least is Kendall Jenner’s 818 Tequila. Launched in 2021, her celebrated brand is named after the Calabasas area code where she grew up. The reality TV star claims that the unique flavor of her drink comes from using a combination of sweet and cooked agave.

Conclusion:

Celebrities are much more than actors or models; they are brands within themselves. Launching or endorsing brands makes them relatable to their fans, and this has become an essential aspect of their image. These names are not only popular in their respective industries, but they have made a niche in the alcohol industry too, creating drinks that can now be seen on the shelves of almost every liquor store. It’s time to raise a glass of celebrity spirits and sip along with the rich and famous. Contact a Payless Liquors near you for more celebrity spirits!

Payless Liquors Talks Tequila: Part 2

Cincoro Tequila

Blanco

Cincoro Blanco is the crystal-clear tequila that’s taking the spirit world by storm. Made from pure agave in the heart of Mexico’s tequila capital, this innovative blend spotlights delicious flavors of honey, citrus and subtle coconut. With its ultra-smooth finish and distinguished heritage, Cincoro Blanco has earned its place among connoisseurs as the new gold standard for sipping tequilas. This special Blanco has earned the Double Gold Medal at the 2021 San Francisco World Spirits Competition. Remarkable when sipped with or without ice. Mix with fresh lime and orange liqueur for a truly mouthwatering Margarita.

Añejo

With award-winning Cincoro Blanco as its base, Cincoro Añejo is barrel-aged for over two years, taking it beyond the fresh agave flavors through toasted oak to a deeper level of woody richness. This enticing copper-colored spirit is an evolving masterpiece of fresh-cut wood, maple, dark chocolate, and black pepper. Beautifully complex, it deserves to be sipped simply – on its own without ice. Or if cocktails are your thing, keep it classic with an elevated Old Fashioned. Tequila of the Year winner at the 2019 New York International Spirits Competition. For a truly unique offering, Cincoro Añejo 1.75L arrives in a scaled-up edition of Cincoro’s one-of-a-kind bottle, suitably presented in a tailor-made gold box.

Reposado

With its deep golden color and delicious wood-based flavors, Cincoro Reposado is an evolution of Cincoro’s award-winning Blanco. Distilled in small batches, this rare spirit is characterized by the flavors of toasted oak, caramel, and baking spices. Smooth and refined, this is a tequila made for sipping – on or off the rocks. Double Gold winner at the 2019 San Francisco World Spirits Competition.

Payless Liquors Talks Tequila: Part 1

Don Julio Primavera

The Product Story

Introducing Tequila Don Julio Primavera – A limited Edition. In his true innovative spirit, Don Julio González was a pioneer in creating ultra-premium tequila and believed reposado tequila was tequila at its finest. Embracing the legacy of its founders’ innovative spirit, Tequila Don Julio Primavera features a deliciously smooth expression that takes the brand’s traditional Reposado and finishes it in orange wine casks, which previously held wine infused with macerated orange peels, striking the balance of citrus and honey. This unique reposado tequila is made for moments spent outdoors, in the daytime, with friends.

Featuring a flawless balance of notes including honeyed agave, a hint of spice, and a light, citrus finish, Tequila Don Julia Primavera is best enjoyed on the rocks with an orange wheel or in our signature drink of the summer: The Primavera Sunset. Simply top Tequila Don Julia Primavera with club soda and garnish with a cara cara orange wedge – it’s the perfect cocktail for any outdoor daytime get-together.

Komo’s Anejo Cristalino

The Tasting Panel Magazine

Rated 98 Points

A stunning nose of sugared pineapple is surrounded by bright agave freshness and lime zest. The satin-coated warms the perfect peel converge for a tart starkness. Mineral-driven and dry, the spirit’s gravitas is also palpable in its seamless finish.

Tasting Notes

Komos is a completely unique expression of the very best Tequila can be. Komos is made with a unique five-step process. First, they make great tequila in the namesake town from agave of perfect ripeness from both the highlands and the lowlands for complexity. Then, the tequila is aged in only the finest wine barrels for twelve months. Next, the tequila is refined again removing any impurities. From here, the tequila is rested in the ancient Greek amphorae which makes it even more smooth. Komos is packaged in handmade ceramic bottles recalling Greek ceramic traditions in a modern expression.

80 Proof

Casa Dragones

Blanco

Mexico – The crystal-clear tequila is full of fresh fruit on the nose, most prominently grapefruit and green apple. Take a sip, and the agave shines through immediately, followed by hints of black pepper, cloves, and mint, plus a juicy tropical fruit note.

Añejo

What does Añejo tequila taste like?

It has a smooth flavor and notes of oak, vanilla, and caramel. Tequila añejo is aged 1 to 4 years in oak barrels (añejo means “old” or “vintage” in Spanish). It tastes richer, with notes of vanilla and cinnamon. Añejo shines when drunk straight and on the rocks, so you can taste the nuances of its character.

El Mayor Añejo Sherry Cask

El Mayor has unveiled a new limited-edition tequila, Extra Añejo Sherry Cask Aged. Distilled and produced at Destiladora González Lux, the limited-edition tequila will be available nationwide in September.

El Mayor Extra Añejo Sherry Cask Aged is aged 38 months in sherry casks, resulting in a liquid with a golden amber color and an exceptionally smooth and balanced finish of oak, vanilla, and caramel. As with every bottle of El Mayor, this limited-edition tequila is made with 100% estate-grown, blue agave from the valley area of Jalisco, Mexico. For this ultra-premium variant, only hand-selected agaves were cut, using the Jica Jima process for a smooth taste.

“The sherry cask enhances the full-body extra añejo, producing a liquid that is beautifully complex and elegant,” said Graciela González, fourth-generation distiller, and daughter of Rodolfo González, master distiller at Destiladora González Lux. “From the dried-fruit-and-spice nose to the smooth finish of vanilla and cooked agave, this is an outstanding tequila that is sure to please even the most discriminating of tastes.

Casino Azul Limited Edition

This collectible tequila features three separate sections, each divided into 250mL sections: añejo, reposado, and silver. Each section has a separate pour spout. 100 % Agave.

Anejo

A Definite golden color with a sweet aroma reminiscent of the smell of fine leather with vanilla highlights and a hint of fruit.

Reposado

This tequila with a light beige straw color has a pleasant aroma with good complexity, smooth floral overtones, a musty earth-like bottom, and a hint of leathery wood smells.

Silver

This product is a very pleasant Tequila manufactured in the Artisanal tradition of the smaller tequila companies.

Casino Azul Añejo Jaguar

Casino Azul Añejo Jaguar Edition is a beautiful bottle of Añejo Tequila. A one-of-a-kind choice bottle shape, and complex tequila. A wonderful blend of crisp vanilla with hints of fruit, and extremely smooth.

Casino Azul Añejo Ship

Casino Azul Extra Ship Edition is a beautiful bottle of Añejo Tequila. A one-of-a-kind choice. A golden color with sweet aromas of fine leather and vanilla with a touch of fruitiness.

Dulce Vida Extra Añejo Tequila

Dulce Vida Tequilas sources its 100% organic agave from the Los Altos highlands in the Tequila region of Mexico. Because of the unique climatic characteristics and the air & soil, this area is well known for producing larger, fruitier agave, ideal for tequila. This organic agave ensures Dulce Vida makes tequila the way tequila has always tasted best: pure and powerful, free of any additives.

 

 

Seltzers Are Taking The Commercial Drink Industry by Storm

It seems like a new seltzer makes its way to the local liquor and grocery store every day. With the rise in popularity of carbonated seltzers like White Claw and Truly, the commercial drink industry has taken note of the explosion in success of seltzers, and major brands like Budweiser have released their adaptation of this almost novelty adult beverage.

Why are Hard Seltzers So Popular?

Endorsed by celebrities, glorified during halftime Super Bowl commercials, and praised by millions of loyal fans—hard seltzers have taken the commercial drink industry by storm and the world isn’t looking back. While they’ve been around for a while, the newest wave of enthusiasm in recent years has provided us with so many new delicious seltzers to try from popular brands and indie brewers alike. Some of the great features of this beverage are:

• They come in unique flavors, like cherry, ruby grapefruit, peach, lemon lime, blood orange, strawberry, guava and more.

• Most hard seltzers are gluten free. A majority of liquor and alcohol is fermented with wheat and other gluten products, making hard seltzers a great option for people with high gluten sensitivities.

• It is extremely economical. With some hard seltzers at an ABV (Alcohol By Volume) compared to that of a light beer and others the strength of a bottle of wine, prices can range from a mere 2.99 for a four pack to 16 dollars for a 12 pack.

If you have yet to try these carbonated cans of pure goodness, they typically come in a broad variety of flavors and ABV. Brands like Truly and White Claw typically contain under 5% ABV and offer flavors like cherry lime-ade, blue raspberry, strawberry and more! The surge in popularity could be due to the fact that hard seltzers are advertised as a “healthier” beverage option with most being low in sugar and gluten free. Though this may be the perception, it hasn’t always been the case, since the average person more often consumes 1-3 cans in one sitting.

Massive corporations like Coca-Cola are launching a boozy version of their own product, as well as brands like Topo Chico. Most notably, though—Budweiser has recently launched a limited-time only, retro version of hard seltzers with unique, novelty flavors.

What makes hard seltzers so delicious?

Hard seltzers are produced by fermenting a sugar solution for a given period of time. After fermenting, the solution is then diluted to a more moderate, balanced strength. Flavor is then added to the mixture, either through citrus or malic acid and sugar. Hard seltzers then go through a ‘sugar bath,’ in which they adjust the PH levels, and add the water. As they contain almost 95% water, this process is imperative and usually takes several tries to get it just right. The beverage goes through the lengthy process of boiling and then the last final step, carbonation. Perhaps the best part of these beverages is the refreshing feeling of taking a delicious sip of a fruity, carbonated beverage.

With popularity amongst Millennial and Gen Z consumers, hard seltzers don’t seem to be going anywhere anytime soon. One thing is for certain—the possibilities are endless. Contact us to order your favorite hard seltzer today!

Visit the Bulleit Woody

Bulleit Bourbon is a household name for a reason. With a recipe dating back to the early 19th century, bourbon drinkers know Bulleit is smooth and spicy. It is a taste that’s entirely unique to the brand. Though the liquor itself is timeless and unchanged, the Bulleit brand is always finding ways to stay relevant. The most recent of these endeavors being the advent of the Bulleit Woody. It’s a vintage-inspired teardrop camper designed specifically to serve up Bulleit Bourbon.

Bulleit Bourbon

Though the Bulleit recipe dates back to 1830, the company began in 1987 to revive the old family rye bourbon recipe. This unique blend of traits poises Bulleit to be a modern, viable company in the 21st century. Meanwhile, giving it the foundation of a timeless recipe with hundreds of years of development. Though its classic bourbon is still the most popular, the company has since developed other products. They offer a complete line of barrel bourbon, select blends, and ryes. Its core set of liquors has an incredible range of uses. The centuries of experience has allowed the company to develop tried and true recipes for its products, ranging from Whiskey Sours to Bourbon Swizzles to Old-Fashioneds.

The Woody Design

Though it looks like a classic camper at first glance, the Woody is anything but ordinary. It features boasting artfully chosen wood exterior (more on that in a bit) and retro, white-rimmed tires. This camper hits you in the face with nostalgia at first glance. This first glance is enough to make anyone swoon. However, upon further inspection, it’s clear that this little camper is more than swoon-worthy. While the inside lounge area has the feel of a Kentucky cigar club, the real selling point is the outside. The back of the camper pulls out into a full-service bourbon bar. It is complete with ice-well and a shiny mirrored backsplash. It gives the bar that 1940s feel that was hitherto incongruous with the outdoors. This baby camper brings a speakeasy feel to picnics and tailgate parties, something that we didn’t know we needed until now.

The Devil Is in the Details

Having a classy bourbon bar on wheels is appealing enough. But, what makes the Woody so devilishly attractive is the meticulous thought that designer Brad Ford put into its every component. Bulleit Bourbon influenced the iconic color of the Woody itself. The inside ceiling is lined with repurposed bourbon barrels. Even the seemingly unrelated aspect of the interior leather was chosen to fit the smell, feel, and ambiance of the Bulleit experience. Bulleit bourbon inspired every minute detail of the Woody. It has made it a completely unique and must-see attraction.

See It for Yourself

Bulleit Woody

Bulleit WoodyBecause there are only two Bulleit Woodys in the world, experiencing one for yourself is a rare treat. Luckily for you, Payless Liquors is hosting a Bulleit Woody event on November 13 and 14 at its store in Indianapolis. Stop by to see this excellent piece of bourbon-inspired art for yourself, and taste some of the fantastic bourbons that Payless has to offer.

Bradshaw Bourbon Might Be Your New Favorite

Terry Bradshaw has released his own Bradshaw Bourbon. Terry Bradshaw is one of the most well-known figures in professional football and American entertainment history. Known for having some of the most powerful arms in NFL history, Bradshaw led the Pittsburgh Steelers to four Super Bowl Championships in 1974, 1975, 1978, and 1979. He also set many NFL records and was the first quarterback to win three and then four Super Bowl Championships. The NFL inducted Terry Bradshaw into the NFL Hall of Fame in 1989, and he began a new career as an entertainer in the early 1990s.

Whether you remember him from his glory days of the Steelers or enjoyed his sports analysis as a host of Fox NFL Sunday, Terry Bradshaw is the only NFL player to have a Hollywood Walk of Fame Star. He continues to be one of the most noteworthy members of the modern football world. Now he’s started a new venture to bring Bradshaw Kentucky Straight Bourbon to Americans.

Introducing Bradshaw Kentucky Straight Bourbon

Bradshaw Bourbon

Terry Bradshaw loves good bourbon. He has invested in his line of professionally crafted Kentucky Straight Bourbon, distilled in the heart of Kentucky’s Bourbon Country and supervised by a third-generation bourbon distilling master. Bottled at 51.9% to honor Terry’s pass completion record, this bourbon is much more than just a licensed novelty bottle.

Bradshaw Kentucky Straight Bourbon has a robust, complex, and satisfying flavor profile from start to finish. Off the sip, you’ll detect notes of coffee, leather, banana, vanilla, and the unmistakable aroma of a campfire. The tasting notes include cinnamon, vanilla, coconut, and baking spices followed by a rich finish complete with wood, butterscotch, and vanilla tones.

Bradshaw’s Cocktails

If you’re interested in picking up a bottle of Bradshaw Kentucky Straight Bourbon of your own, there are many ways to drink it. The Terry Bradshaw is the most straightforward way to enjoy it; pour it over ice in a rocks glass and enjoy.

For a more involved cocktail with Bradshaw Kentucky Straight Bourbon, try the Playmaker Whiskey Sour. Start by adding two ounces of Bradshaw Kentucky Straight Bourbon. Then add three-quarters of an ounce each of lemon juice and simple syrup to a shaker filled with ice. Shake vigorously and then strain into a rocks glass over ice, garnishing with a cherry or lemon wedge. The complex and robust flavor profile of it offers an incredible spin on the classic Whiskey Sour.

Bradshaw Kentucky Straight Bourbon is one of the best new additions to the American bourbon market. Enjoy it neat, on the rocks, or mixed into your favorite cocktail. It offers authenticity and the care and attention of a true American icon and bourbon lover.

Where to Find Bradshaw Kentucky Straight Bourbon

If you’re ready to pick up a bottle of your own, Bradshaw Kentucky Straight Bourbon is headed to store shelves this year at an introductory price of $39.99 for a 750 mL bottle. Payless Liquors can help you find a bottle of your own easily and conveniently when you contact us online.

3 Pumpkin Beers To Try This Year

Pumpkin Beers

Fall is just around the corner, and everyone is bracing for another wave of pumpkin-flavored … everything. While pumpkin flavors help create enjoyable fall-themed variations of many popular foods and beverages, pumpkin-infused beers gained a bad reputation. Every autumn, breweries across the nation attempt to cash in on the pumpkin craze that takes hold. The reason behind pumpkin beer’s bad reputation may be due to too many breweries jumping on the pumpkin-flavored bandwagon. Additionally, they are not devoting the proper time and care to develop robust, flavorful, and enjoyable pumpkin beers.

That trend has shifted now, and many different pumpkin beers are both enjoyable and perfect for fall weather. Respected online beer review hubs like Beer Advocate have even developed their rating categories for pumpkin beers thanks to the innovation of the breweries behind these brews. As you prepare for fall, the following top-shelf pumpkin beers could change your mind.

Cigar City Brewing Good Gourd Imperial Pumpkin Ale

Pumpkin Beers
Cigar City Brewing

This product of Ft. Collins, CO, has earned a world-class rating of 95 on Beer Advocate. It is the perfect addition to your October costume parties. Beer lovers have rated Good Gourd Imperial Pumpkin Ale as a well-spiced and full-bodied pumpkin beer with notes of Jamaican allspice, Ceylon cinnamon, nutmeg, and Zanzibar cloves. It’s a well-balanced beer that clocks in at 8.5% ABV. If you like a full complement of robust fall spices to accompany the flavor, this is the pumpkin beer for you.

Elysian Brewing Company Punkaccino

Pumpkin-spiced lattes have inspired a wave of food and beverage products aiming to capture the unmistakable blend of pumpkin and coffee. In the race for the best pumpkin coffee-infused beer, Punkaccino is a strong contender. It’s earned an outstanding rating of 92 on Beer Advocate, with drinkers reporting a pumpkin pie and spice aroma and subtle coffee undertones in a creamy, smooth body. Punkaccino has an ABV of about 6%, and it’s perfect for pumpkin and coffee lovers alike this fall.

Saint Arnold Brewing Company Pumpkinator

Pumpkin Beers
Saint Arnold Brewing Company

Pumpkinator from the Saint Arnold Brewing Company in Texas is a must-try. If you are interested in trying yet another world-class pumpkin beer, this one’s for you. With a rating of 95 on Beer Advocate, Pumpkinator is 10% ABV, making it one of the strongest pumpkin beers on the market with a complex and enjoyable flavor profile. Some reviewers think it is pumpkin pie in liquid form. Others report aromas and flavors reminiscent of roasted pumpkin and autumn spices. One thing they can all agree on is that Pumpkinator is one of, if not the best pumpkin beers made in the US.

These three are just a couple of the most highly rated pumpkin beers on the market. With the explosive popularity of microbrews today, you’re sure to see a slew of new pumpkin beers. As the fall season rolls in, Payless Liquors can help you get the pumpkin beers you want. Contact Payless Liquors today to learn more about our beer services and the pumpkin beers we have available.

Sparkling Reds

Sparkling Reds – the Ultimate Late Summer Wine

As the end of summer looms ever closer, you may be quickly tiring of the sparkling wines you found appealing earlier in the summer. If that prosecco or moscato d’asti just isn’t doing it for you as the weather cools, we have an alternative. With their light body but slightly more substantial taste, sparkling reds are a great choice for late summer.

The Old Sparkling Reds

Sparkling red wine in and of itself is far from a new idea. Sparkling reds were big a few decades ago – mostly in the late 70s and 80s. Varieties such as lambrusco and sparkling shiraz found their place in many American wine glasses; however, they eventually suffered a terrible reputation. Viewed by wine critics as fruity, sticky-sweet, and a dime a dozen, the once-beloved sparkling red slowly fell out of favor in America. It was replaced by a variety of other imports and locally produced reds. Meanwhile, multiple varieties of sparkling reds continued to undergo their natural evolution in the areas of the world that had been producing them for centuries. The unfortunate result? Nearly an entire wine-drinking generation lost their taste for sparkling reds – even the high-quality varieties produced in Europe – entirely.

The New Sparkling Reds

Today’s modern sparkling reds have an opportunity to win back the favors of the American wine drinker. Significantly less syrupy, effervescent instead of cloyingly carbonated, and available in a much broader range from dry to sweet. Sparkling reds are better than ever. If you’re looking for an ideal, late summer wine, start with one of these varieties:

Late Summer Wines

● Lambrusco. Lambrusco was once the epitome of the sweet, syrupy sparkling red in America. It has a long and storied history in Italy. Made entirely of any one of four varieties of lambrusco grapes produced in the Emilia-Romagna region of Italy. The modern Lambrusco has managed to keep many of its original qualities, while also undergoing a transformation of sorts. The result is a wide range of Lambruscos, from the sweet fizzy reds perfect for an after-dinner drink to the dry, secco Lambruscos that pair well with most appetizers.

● Sparkling Shiraz. Shiraz is the signature grape of Australia and results in wines of all colors and flavor profiles. Sparkling reds crafted from the shiraz have always been a tradition in the country, but the style is undergoing a renaissance similar to Lambrusco. More and more sparkling shiraz’s are being aged in oak barrels or produced in ways that give them a bit more body than other sparkling wines – a perfect complement to their black fruit-forward flavor.

● Red Moscato. If you enjoyed the sweet sparkling reds of the 70s and 80s, there’s no need to fret- many quality wines continue to be produced that capture that essence with a nod to a finer flavor profile. One example is the Red Moscato produced by Risata, maker of America’s most popular Moscato D’Asti. Similarly light and sweet, but with a good deal more depth of flavor, Red Moscato is perfect to sip with food or as an aperitif.

If you’re on the hunt for a more satisfying late summer wine, these sparkling reds could be just the ticket. Stop by your local Payless Liquors to see what’s in stock, or reserve a bottle of one of these new favorites for pickup. Start your late summer tradition with Payless Liquors.

seltzers

5 Interesting Facts About the Hard Seltzer Craze

Most people have seen popular advertisements for the many hard seltzer products available today. These canned drinks have grown incredibly popular in a very short time, and this trend may be much more than just a passing fad. If you haven’t tried any hard seltzers yet, you should know a few interesting facts about this new drink craze.

One: Seltzers Appeal to the Health-Conscious

It’s no secret that Americans have grown steadily more health-conscious over the last several years. Clean organic eating has become the norm for many Americans of all walks of life, and the search for healthier ways to live, eat, and have fun continues to expand for many. Hard seltzers have significant appeal to the health-conscious due to the fact that they are very low in carbs, lower in calories than most beers, and have a very low sugar content.

Two: The Market Says Seltzer Isn’t Going Anywhere

White Claw, a brand owned by Mike’s Hard Lemonade, kicked off the hard seltzer craze in the summer of 2019, which quickly became known as “White Claw Summer” thanks to clever marketing and savvy use of social media. White Claw sales increased more than 250% over previous year sales in 2019, and promoters predict that the hard seltzer market will triple by 2023.

Three: People Are Passing on Beer for Seltzer

While the craft beer boom of recent years hasn’t seemed to lose much traction, many people are passing on beer in favor of hard seltzers due to the lower nutritional impact and the variety of flavors now available. The number of major beer brands launching hard seltzer products could indicate that these brands fear a public shift toward hard seltzer over beer.

Four: Major Beverage Companies Are Jumping Into the Hard Seltzer Market

Major beer brands including Budweiser, Anheuser-Busch, and the Boston Beer Company have taken note and launched their own hard seltzer products in response to this growing trend. While White Claw continues to enjoy tremendous sales thanks to the steam generated by its 2019 marketing campaigns, countless other brands have appeared, even generating something of a craft hard seltzer market.

Five: The Variety Available Speaks to a Much Wider Potential Audience

One of the most appealing aspects of the hard seltzer craze for many people is the sheer amount of variety available. People who aren’t big beer drinkers may love the chance to try a wider selection of hard seltzers, especially since they aren’t as negatively impactful on their health as most beers can be. Companies that have launched hard seltzer products have generally offered large flavor selections, creating more opportunities for people to find hard seltzer flavors they love.

Hard seltzer hit the alcoholic beverage market hard, and the impact seems to have lots of momentum. We’re sure to see a wide variety of new hard seltzer products appearing soon, and more and more people are turning to this beverage option as an alternative to beer. As major beverage companies shift their focus toward the changing market, you can expect to see many new varieties of hard seltzer available very soon. If you haven’t tried hard seltzer yet and want to see what all the fuss is about, contact Payless Liquors today and see which hard seltzer sample packs we have available.

Blue Marble

Cocktail Hour: Introducing Blue Marble

Looking for a new cocktail to delight your taste buds? Look no further than Blue Marble Cocktails! These award-winning cocktails are ready to show you why they are the best!

What are Blue Marble Cocktails?

Blue Marble Cocktails is the latest in pre-mixed cocktails and produces ultra-premium, all-natural, ready-to-drink, premixed cocktails in 9 flavors. Blue Marble is a family business with family values supporting global awareness, conservation and environmental initiatives through its “keep the blue marble blue” program and uses recyclable cans and SFI certified packaging. Every cocktail is made in house through Blue Marble’s state-of-the-art production facility located in Indianapolis, Ind. Blue Marble Cocktails has been awarded by WSWA the Double Gold medal, as well as Best of Show Pre-Mixed Cocktails, and just won World’s Best PreMixed Cocktail from the World PreMix Awards. Payless Liquors carries all nine Blue Marble Cocktails flavors:

  • Cosmo
  • Greyhound
  • Marble-Rita
  • Bloody Mary
  • Coconut Island
  • Screwdriver
  • Vodka Soda
  • Mojito
  • Moscow Mule

 

The best ingredients make the best cocktails

Why do Blue Marble Cocktails taste so good? It’s simple. They use real ingredients only found in nature. Each of Blue Marble’s delicious cocktails include the best fruits, vegetables, and ultra-premium distilled spirits. You have a choice about the type of products you consume and what they are made from. Blue Marble Cocktails is committed to providing a canned cocktail free of artificial flavors, colors, preservatives, and dyes.

Blue Marble’s commitment to the environment

Take a sip of Blue Marble’s ultra-premium cocktails and feel good knowing they are committed to global conservation and environmental initiatives that will help keep the blue marble blue. Their goal is to also inspire other like-minded ambassadors of the world to get involved in local Earth focused organizations. Blue Marble cares as much about our packaging as the contents inside. Through recycling, their cans make it back to the shelf in as little as 60 days. It doesn’t stop there! Blue Marble’s packaging is SFI certified and contains 100% recycled paper, and within months of discarding one of their trays it is back in circulation as a new recycled item. Blue Marble’s 4 pack can toppers use HDPE post-consumer recycled plastic that is 100% recyclable. Blue Marble Cocktails is a company that is dedicated to reaching our sustainability goals.

Give it a try! These cocktails provide that refreshing taste of a true cocktail without the hassle of going to a bar and are convenient for so many activities and adventures wherever you go on our Blue Marble!

Keep in mind a few key facts: these drinks do contain alcohol. It is important that you drink responsibly and ensure you are in a safe environment. Do not drink and drive. Do not consume alcohol if you are underage.

Prophecy Wines – Captivating Tastes of the World in One Location

With a slogan of ‘See the Unseen. Try the Untried,’ Prophecy is creating a line of wines that capture a taste of all the premier growing regions around the world. Each wine is crafted to showcase the defining characteristics of each region, giving wine aficionados the opportunity to experience what Prophecy is all about – a shared journey of discovery.

Currently, there are six wines available in the Prophecy family with more expecting to join. Prophecy’s journey will continue to be a life-long one as there are plenty of growing regions to explore. France alone has 11 regions that are known worldwide – Champagne, Alsace, Bordeaux, Provence, Corsica just to name a few. The wines Prophecy currently has available is Sauvignon Blanc, Pinot Noir, Pinot Grigio, and Red Blend.

Sauvignon Blanc

Showcasing the best of New Zealand’s renowned Marlborough region, Prophecy’s Sauvignon Blanc features aromas of grapefruit, lychee and lime zest that eventually lead to flavors of mandarin orange and green apple. The aftertaste is then met with notes of mineral and white tea.

Pinot Noir

Representing California, Pinot Noir hits the senses with flavors of toasted oak and ripe raspberry. This wine comes across smooth with deep layers of red cherry and strawberry that are complemented by notes of brown spice.

Pinot Grigio

Straight out of Italy’s high-altitude Delle Venezie region, Prophecy’s Pinot Grigio offers flavors of light citrus, tropical fruit, and mineral notes that bring a crisp, refreshing taste. All of these are then complemented by floral aromas.

Red Blend

Combining two regions near the Pacific Northwest, the Red Blend brings together fruits from Washington state and California. This wine is medium bodied with layers of red fruit, aromas of spice and vanilla, and a feeling of an ultra-silky finish.

California Cabernet Sauvignon

This wine sources grapes from premier appellations across California. Smooth and approachable, the California Cab has layers of blackberry, plum, and raspberry with oaky notes of graham cracker.

French Rose

Prophecy’s Rose features the best of the South of France. This wine is delicate and bright with layers of fresh strawberries, raspberries and a hint of white peach. All of these flavors bring together a crisp and refreshing finish.

The Artwork

Victo Ngai is a New York-based, award-winning illustrator from Hong Kong. “Victo” is not a boy nor a typo, but a nickname derived from Victoria – a leftover from the British colonization.

Ngai’s work has appeared in books, newspapers, magazines, advertisements, and animations.

To embrace the spirit that each wine unearths a shared journey of discovery, the label designs are inspired by Tarot cards. Many classic Tarot symbolisms are preserved in the illustrations, but the overall design has been refreshed and tailored to fit the personality and varietal characteristics of the individual wine.

Stop by any of our stores and get a taste of Prophecy’s wines for $10.99

cointreau

Cointreau: Save The Date For Our Mixology Competition!

Did you know that before World War I, Cointreau was selling 800,000 bottles a year? Or how about the fact that this liqueur was founded 168 cointreauyears ago! For those not familiar, Cointreau is a well-known orange flavored brand of triple sec used throughout cocktails in the industry.

The makers had a vision. He says, “I have searched passionately for the quintessential flavors of Cointreau. I wanted to combine crystal-clear purity with the subtlety of tastes made from the perfect blend of sweet and bitter orange peels.” The Cointreau family opened the doors to its distillery. Originally in the confectionary and cake-making business, the family sought to create premium, naturally flavored liqueurs that were unavailable at the time. So, they decided to produce it themselves. They had a vision and they fulfilled it!

Cointreau is now often used as an apértif, which is defined as an alcoholic drink taken before a meal to stimulate the appetite. Apértifs can be taken before or after meals. But its tangy orange flavor isn’t just good for a stimulating, it’s a sweet liqueur, perfect for cocktails. Spirit lovers everywhere understand the importance of using Cointreau in their premium cocktails. The tanginess of Cointreau with premium liquor creates a cocktail unlike any other. For years, Cointreau has been used in cocktails like margaritas, sidecars and cosmopolitans. It’s also known for being delicious near or over ice!

For those not familiar with this product, we will be hosting a Mixology challenge on Wednesday, June 14th featuring this delicious liqueur! Hosted by Marc Sievers,  you will have the opportunity to show off your best Cointreau cocktails and be named the champion of the mixology competition. Try this legendary liqueur, get your best recipes ready & get ready to mix! Mark your calendars for June 14th at our Adams Street store in Carmel. We can’t wait to see you there. Cheers!

Minor Case Straight Rye Whiskey

Minor Case Straight Rye Whiskey

Minor Case’s mission in life was to craft only the finest whiskey. “He never settled for less.” Limestone Branch Distillery’s latest release, Minor Case Straight Rye Whiskey, is a tribute to Minor Case, SteveMinor Case Rye Whiskey and Paul Beam’s great-grandfather. Minor was a distiller prior to the Prohibition era, passing away shortly after the 18th amendment was repealed. Minor had once distilled her products prior to prohibition in the same location Limestone Branch Distillery reopened in 2011. Stephen Beam says the bourbon is their idea of what Minor might have produced if he had the opportunity distil again.

The bottle itself will catch your eye. Its antique, flash look resembles bottles that you would find 100 years ago.

The two-year-old Indiana Rye is finished in Sherry Casks and bottled at 45% ABV. The sherry cask finish gives it a “smooth mouth feel” with hints of dark fruit & spice. According to the bourbon guy, it takes some time for the full effects of the whiskey to develop on the nose. After about 20 minutes of breathing, you’ll find the smells brought on from the sherry cask finish: darker fruits, rich spices, cedar & brown sugar. These same flavors experienced on the palette and finish of the bourbon. The finish lingers, spicy and warm, with strong cider and rye spice flavors.

Interested in trying Limestone Branch Distillery’s latest release? Contact us today to reserve your bottle. You won’t regret trying this exquisite rye whiskey named after a truly legendary man. Raise a glass in tribute to Minor. Cheers!

Old Forester Single Barrel 750mL

Old Forester

Every year bourbon enthusiast set out seeking to find one to the true “unicorns” of the bourbon world, a bottle of Pappy Van Winkle, Buffalo Trace Antique Collection, or an Old Forester Birthday Bourbon. These bottles are known to be the “Best of the Best” in bourbon. While most people are fixated on the name recognition of “Pappy”, true bourbon drinkers know that the Old Forester Birthday Bourbon is often considered a more preferred prize to acquire. Unfortunately, like the Pappy, it is very limited and only available (if you can find it) one month a year.

The good news is, and what the smartest bourbon drinkers realize, is that before a barrel of Old Forester is hand selected to be included in a bottle of Birthday Bourbon, it starts out as an Old Forester Single Barrel. This is where the magic starts, and this is where the smart bourbon drinkers go the other 11 months of the year!

Payless Liquors has built a reputation of having relationships with some of the best bourbon pallets in the state, and when combined with their great connections with the Old Forester team themselves, it allows them the opportunity to select some of the most sought out selections available on the market. This year’s selection no different. We’ll start off with some tasting notes of this distinct selection.

Nose: Oak, cherries, and rye spice quickly hit you up front. There is a prevalent smell of alcohol as well, but this is to be expected in a 90 proof, but it quickly fades off when allowed to sit, allowing all the true characteristics that Old Forester is known for. A subtle sweetness exists at the end that seems to invite you in to take a sip.

Taste: More of that oak and rye back up what you get off the nose. There is some heat, but not off-putting in any way, that bring in some oak char, then gives way to a beautiful mid pallet. Cherry and dried red fruits enter and blend with some vanilla, and baking spices. Lastly, oak and spice take back over, with hints of burnt sugar to add that needed sweetness to keep the rye spice in check.

Finish: A medium to long finish allows spice to quietly dance on the tongue for a bit before slowly fading into an almost chocolate-like finish. That signature Old Forester wood never steps away too far, from start to finish, but never takes over, and provides the perfect compliment to a beautiful pour of bourbon.

Interested in trying our most recent selection? Contact us today to reserve your bottle. Cheers!

High West Midwinter Night’s Dram

High West Distillery is located in Park City, Utah. Nestles among rolling hills, it was founded in 2009 by a former biochemist. David Perkins went on a tour of the Maker’s Mark distillery in Loretto, Kentucky when it dawned on him. The fermentation and distilling process are very similar to his own work as a biochemist. He and his family relocated to Utah in 2009 tolarge_midwinternightsdramtrimmed open the state’s first legal distillery since 1870. The distillery began small, with just a 250-gallon still in a historic livery stable and garage. Since then, High West won Whiskey Pioneer of the Year in 2011 from Whiskey Advocate America, and now operates out of a 1600-gallon copper pot still. They also opened an educational whiskey tasting, pairing, and tour portion of their distillery that is a must-visit.

The product we are highlighting from this particular distillery is their Midwinter Night’s Dram, a highly appropriate choice for this time of the year as winter is upon us in full force
at the moment. The name of course comes from A Midsummer Night’s Dream by William Shakespeare. The best fix for a cold winter day is a hearty rye, of course! And even better is one that puts you in a dream like state.

The nose of this particular product is a very well balanced mix of spice and fruit. Swirling vanilla and plum are the most evident by far and provide a warm and welcoming aroma that makes you want to dive right in! The second whiff comes with hints of caramel, and cinnamon.

The taste is what one would describe as a “proper Christmas plum pudding with lovely mulling spices, dried fruits, and crème anglaise.” This is the perfect bottle to take off of the shelf for your holiday party. Even better though, it makes the perfect gift! Reserve yours today from one of our convenient locations.

Woodford Releases 2016 Master’s Collection Brandy Cask Finish

Kentucky is the home of many famous distilleries but the topic of this week’s blog is one of its smallest and oldest. Nestled amongst rolling hills, the Woodford Reserve Distillery was founded in the early 1800s by Elijah Pepper. It was here that whiskey making practices, including the implementation of sour mash into fermentation, used today were actually developed. Master Distiller James Christopher Crow was the man behind the development of these practices, and we owe him many of the perfected products we so love today.

The Woodford Reserve Distillery was also one of the first to utilize copper pot stills. You can see these and other iconic pieces of history (such as a 500-foot-long gravity-fed barrel run and 100-year-old cypress wood fermenters) on site today. In addition to these wrmc_2016_web-1-152x300founding pieces of the practices of distilling, you can see one of the only heated cycled barrelhouses in the world. This is particularly incredible because heated cycled barrelhouses ensure that “every drop seeps into the charred and toasted white oak, giving Woodford Reserve its color and signature flavor. Woodford Reserve distillery is standing history, and riddled with the culture of Kentucky distilling.

Now, onto the star of this post, the Woodford Release 2016 Master’s Collection Brandy Finish. This is the latest release of Woodford Distillery’s Master’s Collection series. As always, let’s start with the aroma. It’s sweet, the first notes to hit you are that of chocolate, followed by dried cranberries and spice. We’re already think this would be an incredible bottle for the holidays!

Next is the initial taste. The first sip is filled with toffee, hazelnut, and a little maple syrup. Its warmth matches its amber color and is everything we could have hoped for and more. The finish is even better, with long lasting notes of warm caramel and nutmeg. It had us reaching for our glass again immediately!

This bottle is nothing short of incredible, and truly upholds the Woodford Reserve name. The last item on our docket is to make sure you reserve your own bottle from your favorite Payless so you can get a chance to try it, too! Trust us, you will not regret it.

Hennessy Master Blender’s Selection Number 1

This particular bottle that we are going to be talking about today is cognac at its best. I think Hennessy themselves said it best, “it is the first in a series of rare and limited offerings”. Yann Fillioux is a 7th generation Master Blender and the conductor behind this masterpiece, as well as many others from Hennessy. Unlike other cognacs, which strive for consistency, the Hennessy Master Blender’s Selection Number 1 is completely unique and a coveted rarity.

hennessy-master-blenders-selection-no1-cognac_1Hennessy is actually called Jas Hennessy & Co. and its headquarters are located in Cognac, France. They sell about 50 million bottles a year worldwide, which equates to 40 percent of the world’s cognac. Oddly enough, Hennessy was founded by an Irishman named Richard Hennessy in 1765. It is also the world’s largest luxury brand, as it is owned in part by Louis Vuitton and Christian Dior. With nearly 30 products and many being limited edition, it’s no surprise that it’s such a popular and coveted cognac.

Now, let’s get down to business. This particular bottle is crafted to be particularly aromatic. It’s scent is bold, but with delicate notes to follow. The first wave is of strong oak and grilled almonds while the second of spicy undertones. The palate is alive with candied apricots, those same delicate spices like clove and cinnamon, followed by earthy oak as a strong finish that will leave you reaching for your glass again.

This limited edition product is unique and can never be duplicated. Its rarity is enough to provoke a collector to reach for their wallet, but the taste and aroma are even more enrapturing than the lore of Hennessy Master Blender’s Selection Number 1. Be sure to reserve your bottle at your favorite local Payless, and let us know what you think!

Lagavulin 8 Year

Our subject for this week is the coveted Lagavulin 8 year Limited Edition.

This particular bottle is near and dear to my heart as I am an avid lover of my family’s Anglosaxon roots and the show Parks and Rec.
ron-swanson-lagavulin-300x223The Lagavulin distillery is located in Islay, Scotland and it is also the drink of choice for Ron Swanson of Parks and Rec. Any fans out there for either of those things? (If so, you must watch this video, it’s a great video even if you are not, actually.)

Even if you’re not and have had no idea what I was talking about up until now, Lagavulin 8 year is absolutely choice. Lagavulin is world renowned for more reasons than one, and completely deserving of the reputation is has received.

It was founded in 1816, and actually translates from the Gaelic (indigenous Celtic language of Scotland) to lag a’mhuilin, meaning “hollow by the mill”. Which perfectly represents the 1024px-lagavulin_-_entrancedistillery itself. It is a quaint and beautiful building located just a hop and a skip from Port Ellen, Laphroaig, and Ardberg, all of which are also incredible distilleries.

This particular bottle, Lagavulin 8 yr., is very rare. It is not even listed as a product 99% of the time due to its rarity. Which is where we come in, we want to provide you with an up close and personal experience with this coveted product.

We definitely suggest this be taken neat in a whiskey nosing glass.

lagavulin-8-year-oldFirst off, as always, lets start with the nose. This may seem strange to say, but it seems clear that it is from the beautiful coast of Scotland. Right off the bat, there are notes of clean, fresh milk and light tea. Followed by chocolate and lemon, like a fresh spring morning with breakfast by the ocean. It is romanticism and poetry in a glass.

Next is the palate. Lagavulin never disappoints but, if it’s possible, this one was even more bold and beautiful than usual. It is a full on Lagavulin taste with a mix of charred chocolate and maritime flavors.

We definitely suggest ordering a bottle of this at your favorite local Payless and be sure to check back next week for our newest feature! Slán go fóill! (Goodbye in Gaelic)

Seasonal Favorites

We have a very special treat for you this week! We will be highlighting not one, not two, but THREE items! The first of these is the Black Forest Decadent Red Wine by Cupcake, followed by the Captain Morgan Jack O Blast, and last but not least, Ballast Point Pumpkin Down.

That’s right, we’re going seasonal people.

With temperatures dropping and the days growing shorter, we must turn to alcohol. KIDDING! But it does help to have something delicious to focus out attention on. From pairings to drink recipes, the avenues are endless when these three items get together. I know you’re all getting antsy for me to get to our products for this week, so let’s get down to it!

Wine, oh sweet, delicious, red wine. There is no better time for this (in my very biased opinion) than during these chilly months. We say goodbye to the summer days of zinfandel and sunrises, and hello to cozy sweaters, crackling fires, and savory red wine. Now that is an evening that I’d be fine spending snowed in!

This particular wine is sweeter than most reds, I mean, the label is Cupcake so we can’t expect anything too dry. I personally welcome this sweetness, I mean we’re approaching Halloween for goodness sakes. Adults can have a sweet tooth too, right? Well I say adults deserve to have fun, and if that means pouring a tall glass of liquid sunsets then sign me up! Especially if the dark crimson color matches your vampire lipstick on October first, hello, no need to reapply!! I can definitely get behind that one.

Let’s stay on topic, we have THREE products to get through.

The color, like I said, is a perfect inky, crimson. Deep and inviting at first sight, its scent is even better (hard to believe, I know!). This wine is a blend, and when I say blend, I mean BLEND. It is made up of Cabernet Sauvignon, Merlot, Zinfandel (hey summer), Petite Verdot, and Petite Sirah. See? Told you it was a blend. It may sound like someone got mad at their liquor cabinet and blender at the same time, but I promise that Cupcake is genius for this combination.

Now, back to our senses. The smell is dark berry, perfect for a chilly October night. The blackberries and rich raspberries provide a luscious cushion in your first sip between the Zinfandel and Cabernet. The floral aroma is evident on your second whiff, it is easy to miss so be sure to pay attention to this siren’s call. She pulls you in with nothing short of a drowning devotion to her smooth and smoky power.

Captain Jack O Blast on the other hand provides the friendly and familiar smell and taste of Captain Morgan Spiced Rum. This limited edition treat is filled to the brim with every delicious part that rum has to offer, mixed in with just the right amount of seasonal sweetness we all crave during fall. The taste lies somewhere between the spices of cinnamon in a pumpkin drink and the spices of rum we all know and love. The smell is pungent in the best way possible, imagine a liquefied pumpkin pie. A heavy mahogany laced with the sweet and delicate aroma of vanilla and nutmeg. With its amber, honey color, the taste is reflective of that warmth which makes it a welcome addition to any liquor cabinet. Mix it with a little coffee for a perfect cozy treat for any chilly night.

Now, beer and pumpkin, that isn’t a combination as easy to make successful. But, Ballast 02-beers-primary-image-pumpkindownPoint’s Pumpkin Down knocked this one out of the park. “A pumpkin ale that bucks the trend” is what they had to say on this product and it could not be more accurate. This is no attempt at a pumpkin pie beer, no no no. This is roasted pumpkin with a caramel and toffee backsplash. It feels like they made it for those who would rather spend their October nights by the bonfire instead of the fireplace. You can taste the malt and earth in it, softened with the slightest hint of spice that you would want in any good beer. You taste ale with every sip, but this heavy flavor is brought up in the most loving way to reflect the romance of the fall season by culminating a trusting relationship between the hops, cinnamon, and roasted pumpkin flavor. We want to recommend to you that you save this one for a night of risotto with butternut squash or a French onion soup with French bread. Don’t waste this ale, friends, savor it.

All three of these products are available at your favorite Payless. Be sure to reserve yours soon or your fall will be a bit less magical without these liquid autumn concoctions!