In celebration of the final season of the critically-acclaimed HBO series, Game of Thrones, Johnnie Walker is proud to introduce White Walker by Johnnie Walker. The single malt whiskey takes its name from the feared supernatural creatures who inhabit the frozen lands north of The Wall on the fantasy megahit.
This new blend perfectly reminds Johnnie Walker and Game of Thrones fans alike that “Winter is Here.” The limited-edition bottle utilizes thermochromic ink to give fans a frosty surprise message when frozen. With flavor notes like caramelized sugar, vanilla, and fresh red berries, White Walker by Johnnie Walker makes for a delicious serve. The new blend is best-served ice cold, inspired by the White Walkers beyond The Wall.
The limited-edition whiskeys are inspired by the iconic characters and the creative world of Westeros and beyond and are here to tide fans over during their wait for the eighth and final season. Even the most revered Maester couldn’t have predicted a collaboration of this monumental proportion.
“Groundbreaking partnerships continue to be a strategic initiative for Diageo as they foster exceptional creative collaboration and help showcase the breadth of our portfolio. We are very proud to have our collection of single malts and Johnnie Walker, the number one Scotch whiskey brand in the world, collaborate with HBO’s most successful TV franchise to develop these limited-edition offerings for fans to collect and celebrate the final season of Games of Thrones,” said Dan Sanborn, Senior Vice President, Culture and Partnerships at DIAGEO.
“We knew there was fan appetite for a Game of Thrones whiskey and once we saw Diageo’s vision for a way to collaborate together we knew the idea was perfect and the time was now. From the beginning, they understood that we wanted to create something special, and they’ve accomplished that with both White Walker by Johnnie Walker and the single malt collection. We’re confident fans will enjoy sipping these delicious whiskeys as they wait for season eight and beyond,” said Jeff Peters, Vice President, Licensing & Retail at HBO.
Be sure to come in and grab your very own bottle to celebrate the final season!!
The fourth and final version in Old Forester’s Whiskey Row series has been released. The 1910 Old Fine Whiskey, a double-barreled whiskey, represents a specific point in Old Forester’s storied 150-year-old history. A fall fire that happened at the distillery in 1910 spurred a happy accident that led to the casking process that led to the Old Fine Whiskey.
Whiskey Row Series
Started in 2014, the Whiskey Row series tells the story of Old Forester’s one-of-a-kind history, highlighting significant milestones and innovations in production along the way. This series includes the 1870 Original Batch, a small batch bourbon pulling from three distinct warehouses, meant to reference founder George Garvin Brown’s original batching process; the 1897 Bottled in Bond, a small batch of barrels from one distilling season, in the same year, aged in a federally bonded warehouse for a minimum of four years; and 1920 Prohibition Style, which represents a barrel strength of the prohibition era when Old Forester was granted one of just ten permits nationally to continue being sold as a medicinal whiskey. The last of the series is the 1910 Fine Old Whisky.
Thanks to a Fire
On one October day in 1910, a fire caused the bottling line to be shut down at Old Forester’s distillery for an extended period of time. To make things worse, there was a vat of mature whiskey waiting to be bottled. Instead of pouring out the whiskey or letting it sit until ruin, the distillers at Old Forester decided to store the vat in new, charred oak containers until the line could be repaired. This resulted in the first documented double-barreled whiskey, which was new for Old Forester and remarkable enough to become a new barreling method.
In order to replicate the 1910 methods, the distilling team took mature bourbon from their inventory and had it go through a second barreling process in a lightly toasted, heavily charred barrel. I was then bottled at 93 proof. At 93 proof, this whiskey is at the right weight to challenge the other Whiskey Row Series. Popular opinion has the Prohibition 1920 series as the favorite, but with 1910 coming out, there could be a new favorite of the series.
The finished product has aromas of buttercream, sticky toffee, cedar, and apricot, with smooth, well-rounded taste mingling sweet oatmeal raisin cookie and milk chocolate, leading into caramel corn and evolving spice, according to Old Forester’s tasting notes.
We have a limited supply of this limited-edition whiskey. Be sure to call us and reserve your bottle of this one-of-a-kind series.
The Balvenie Peat Week Aged 14 Years (2003 Vintage) is a single vintage bottling, limited and rare by nature. This non-chill filtered expression is bottled at 48.3% ABV and matured solely in American Oak casks, providing a velvety and round taste with woody peat smoke balancing oaky vanilla and honey.
At a time when few Speyside distilleries were using peat in production, The Balvenie decided to distill a batch of heavily peated malt, which was laid down to mature at the distillery in Dufftown, Scotland. Ever since, they’ve dedicated one week each year, named Peat Week, to using 100 percent Highland peat to dry its barley. Instead of coastal elements of iodine, salt and medicinal characteristics associated with Islay peat, Highland peat imparts an earthy, woody smoke note. This means the peat has an unexpected sweetness rooted in the Speyside regional character.
History of Balvenie
The Balvenie distillery is located in the town of Dufftown in the Speyside region of Scotland. It was founded in 1892 by William Grant and was built next to its sister distillery of Glenfiddich. Balvenie is still owned by the Grant family and has had an annual production capacity of 1.48 million gallons. It’s still one of the most traditional distilleries in Scotland as all stages of the whiskey making process happen on site – growing the barley, malting, mashing, fermentation, distillation, coopering and maturation. Balvenie is one of the best-selling single malts in the world and sits comfortably in the Top 10 for sales volume.
The color is a golden yellow and the nose is vibrant, fresh, and sweet. There are plenty of peat smoke aromas up front and these create an instant soft earthiness. Combating this are distinct aromas of honeycomb and vanilla, plus a whiff of dried apple and candied lemon.
The palate has its sweeter elements from the nose that hit first. They whiskey feels viscous and full, almost syrupy. There are plenty of honeycomb, vanilla notes, and hints of brown sugar. Underneath the initial taste is subtle hints of green apple, pear and a hint of apricot jam. Warm wood-like spices are everywhere as well. All of this is underpinned by a decent level of soft peat smoke that is never too far away. The finish is long, and the smoke really hits at the end. The sweet notes fade into a drier mouthfeel. The smokiness turns ashier and the warming wood spices grip your tongue and take hold of your throat.
It was difficult to know what to expect but it does not disappoint. The whiskey is tasty, balanced and easy drinking, even at the slightly high strength. It would be a good introduction to the world of peated whiskeys for someone too.
Although the peat PPM level is around 30. The smoke seems quite punchy, but it still has some way to go to go fighting with the big heavy Islay malts.
Come Get Yours
Does Balvenie’s Peat Week sound like something you would like to add to your collection? Contact us to reserve this bottle and get a taste of one of Scotland’s most traditional distilleries.
If you ask the average or casual whiskey drinker about rye whiskey, they will likely never have tried it outside of a cocktail, or say they are not a fan, without ever really having tried it for themselves. While bourbon has dominated the American whiskey market for years, rye whiskey has made a huge comeback over the past few years, and there does not seem to be any end in sight. Dating back to the days of prohibition, it was rye that was the original grain of choice by American whiskey makers, not corn. It wasn’t until after prohibition ended that corn took over and became the grain of choice, making bourbon whiskey America’s choice spirit. This was in large part due to corn being far less expensive, and in the end far easier to work with. By the 1990’s, rye whiskey had an afterthought and was being ignored by most whiskey drinkers. It wasn’t until the early 2000’s that craft whiskey started to enter the market, and the cocktail craze started to emerge that rye was “rediscovered”, and the demand for rye started to once again grow. That’s about the time many of the bigger distillers took notice, including Jim Beam.
Knob Creek Rye is a product of Jim Beam and is an extension of their Knob Creek line. While the standard Knob Creek Rye has been on available since 2011, their single barrel rye’s are new to the market and is providing consumers with a true drinkable, yet affordable high proof premium rye product. Knob Creek was one of the first “premium bourbons” products Jim Beam brought to the mass market back in the 1990′s, along with other now staples like Basil Hayden, Booker’s, and Bakers. All of those offerings were bourbons though, so as the demand for rye continued to grow, Knob Creek Rye was born. Now some 7 years later the demand for higher proof rye’s has increased, and thus Knob Creek single barrels rye’s have (finally) come to be.
Payless was fortunate enough to get in early to this new offering and was given the opportunity to select from several premium offering of this high-proof rye. A select panel of bourbon tasting experts unanimously selected the same rye barrel, identifying it as a clear cut above the rest, and now this special hand selected single barrel rye whiskey is available exclusively for Payless customers.
Sweetwood jumps out of the dram, followed quickly by those traditional rye spice notes of cinnamon, nutmeg, & even some clove that one comes to expect in a rye whiskey. There is dried orange peel, and a pleasant vanilla mid-note that slowly opens up to allow in some dried black cherry, and notes of black pepper. There is complexity here that starts your taste buds to get very excited to take the next step.
A silky texture presents with sweet caramel and wood leading the way. Swiftly entering are strong notes of sweet candied apricot and orange. There is a strong vanilla mid-pallet, with a balancing under-note of some subtle almond mixed in. Oakwood notes mix with soft hints of leather enter as the heat from the proof announces itself. There’s a nice spice that is present throughout to provide that kick you look for in a rye whiskey, but never fully extinguishes an ever-persistent sweetness that presents itself from start all the way through the finish. Joining the party late are some subtle notes of ginger and black pepper that present themselves at the very end.
A long, spice filled finish provides complexity and a firm backbone, yet is still sweet and extremely drinkable. While there is a punch of heat, that is to be expected from a near cask strength product (single barrels are 115 proof, while recent cask strength releases were just 119 proof), but don’t let that scare you. This hand-selected barrel provides an array of mouth-watering flavors that lay on the tongue from front to back and sparkles with enjoyable bursts of spice, vanilla, caramel, and ripe fruits. This is a drink that can be enjoyed neat, or will rock out any cocktail of your choice. This is a rye not to be passed on if you are lucky enough to find one.
Seagram’s first introduced Crown Royal in 1939 to celebrate King George VI and Queen Elizabeth visiting Canada and it remained a Canadian only product until 1964. The beverage giant Diageo acquired the Crown Royal brand in 2000 when Seagram’s was dissolved and since then there have been numerous versions and variations of the original released. Like most Canadian whiskey it’s a blend of different grain whiskeys of various ages.
This version to come out of the Crown Royal brand is Salted Caramel. The idea behind this was to infuse a blend of Crown’s best whiskeys with the subtly salty-sweet taste of indulgent salted caramels – imparting lush, creamy notes that compliment the richness of flavors that come out of the master-blended casks.
Crown Royal has a rather unique presentation. Their definitive crown-shaped bottles came from when Seagram’s introduced the Crown Royal brand to King George VI and Queen Elizabeth. Salted Caramel is no different. Like every bottle of Crown Royal, it gets treated to the signature crown-shaped bottle. This bottle though comes in a decorative display box and caramel-colored display bag with drawstrings.
In the Tumbler
Like most Crown Royal variants, Crown Royal Salted Caramel has an amber, almost copper color to it. When swirled in a tumbler, it has a thick-like look and feel to it that is consistent with most flavored spirits that have added sweetness to them. The aroma that billows out of the glass presents a pleasant, light maple syrup. Mixed with the maple syrup are aromas of wood and grain from the cask as well as hints of vanilla.
The initial delivery brings a flavor of maple and caramel forward with a subtle peppery spiciness from the oak and grain. The spiciness carries a light touch of black pepper and orange-peel zest. The added sweetness of the caramel gives the spirit balance and cancels out the heavy oak and grain taste that comes with non-flavored whiskeys. The mixture of flavors provides an even balance on the taste buds that will leave you pining for more.
Craft whiskeys, bourbons, and ryes are seeing an increased rise in popularity in the U.S. From drinking-age millennials to retired Baby Boomers, the craft drink movement is growing by double digits. Born out of the south – in particular, Kentucky and Tennessee – these style drinks still have the aura of an American outlaw and bootlegger which is perfectly embodied by the craft whiskeys of the Jesse James America’s Outlaw line of whiskeys.
Born in the Hills of Tennessee
Born from the creative brains of Jesse James Dupree, best known for being the frontman of Jackyl and creating the Full Throttle Saloon tv series, the bourbon is made to honor the notorious and legendary American outlaw, Jesse James.
The bourbon itself is aged for 3 years in American oak prior to bottling and is said to be made in accordance with what they claim are standards of the 18th century southern states. The Full Throttle Distillery in Trimble, Tennessee, revitalized the sleepy town of fewer than 700 people and has generated jobs and tourism that was key in pulling the town out of financial hardship and back on the map.
The label itself is commissioned by Jesse James Dupree, who claims that having been “personally responsible for millions of gallons of beer and whiskey” over the years, he created his own label for beer and whiskey.
“Bourbon is a very personal thing,” said Dupree. “Brown liquor isn’t just a brand or a process—it really becomes very special to every person in a different way. I love that our bourbon is so revered by so many people since we make our spirits for everyone who busts their knuckles all week working hard for every dollar. Everything we do is in honor of them and is our way of providing bourbon and Tennessee whiskey that is not commercial but is authentic through and through.”
Embodying the Outlaw Spirit
Made in the spirit of America’s true outlaw, this 80-proof bourbon is old-time charcoal mellowed. Aged in oak casks for a minimum of 36 months to develop an incredibly smooth and full-bodied character for the outlaw in you.
Stop by one of our stores and pick up a 1.75L bottle of Jesse James America’s Outlaw Bourbon for $26.99. We have his whole selection available at all our stores.
“Malt whiskey as we’re presenting it is not out there.” – Assistant Master Distiller Elizabeth McCall
Inspired by keeping close to its roots and a desire to make the best-tasting whiskeys in the world, Woodford Reserve is charting a new course with it’s new Blue Label malt whiskey. Unlike your typical 100 percent malt whiskey, Woodford Reserve Blue Label is a Kentucky Straight Malt Whiskey crafted from 51 percent malt and aged in charred oak barrels – favoring the tastes of bourbon drinkers.
From the Makers Themselves
Choosing to go with a base of 51 percent malt gives the whiskey a rich flavor that’s complex and amplifies the nutty characteristics typically found in Woodford Reserves’ original whiskey. This is a-typical when comparing to a traditional malt whiskey. Generally, malt whiskey is made from a fermented mash consisting of malted barley. In the United States Code of Federal Regulations, the Standards of Identity for Distilled Spirits define a “malt whisky” as a whisky produced at an alcohol by volume (ABV) level not exceeding 80 percent from a fermented mash of not less than 51 percent malted barley grain and stored for aging in charred new oak containers at less than 62.5 percent ABV. A blended whiskey that contains at least 51 percent straight malt whiskey may be labeled as blended malt whiskey or malt whiskey – a blend.
In order to get that nutty characteristic, Woodford adds dark chocolate and caramel coated nuts that are dried out with a dusting of cocoa powder and brown spice. Traces of toasted coconut and a medley of fruits – apples, figs, dates, raisins, pineapples, oranges, mangos, and bananas – brighten the rich flavor and oak character of Blue Label.
The nose of Woodford’s Blue Label gives soft, nutty notes drizzled with light caramel and milk chocolate. Hints of spice and savory mint come together with freshly toasted oak. The aftertaste is one to be desired as well leaving subtle notes of sweet chocolate.
Reserve For Your Collection
If you want to claim your stake on this immaculate malt whiskey, send us a reservation form before it gets snatched up to someone else’s private collection.
When the opportunity comes to carry a premium brand no other liquor store is carrying, we had to jump on the chance.
The Chivas Regal Scotch whiskey brand, owned by Pernod Ricard, is already a highly-regarded player on the world whiskey stage. In 2016, it decided to depart from the norm and create a premium blended malt – unveiling the Chivas Regal Ultis.
Its departure is due to the fact that the Ultis is a 100 percent malt blend made using five of the main single malts
Chivas employs in creating their whiskey. The five distilleries used for the Ultis are Tormore, Longmorn, Allt A’Bhainne, Braeval, and Strathisla – which is where they house the Chivas visitor center.
“By working together, our blending team has masterfully brought five unique single malts from across the Speyside region to create an exceptional blend which is truly the essence of Chivas Regal Ultis,” said Colin Scott, Custodian Master Blender, in a prepared statement. “Each individual malt and each individual blender has added an element of expertise to the whiskey, which is unique to the blend, ensuring it is the ultimate embodiment of shared success.”
Though this premium scotch whiskey doesn’t have an age set to it, Chivas continues to show that it knows its stuff. On the nose, you’ll find unusual and exotic notes – Eastern spices and incense, sandalwood, flamed orange peel, and dried flowers. The body has a good kick with a core of sweetness: nutty malted milk, brown butter, some seaweed, and sesame seeds. The aftertaste leaves a fresh floral element with a touch of mint and some almond.
The Ultis is both opulent and graceful, which shows it has a sense of sophistication with an ease that keeps it approachable.
Come into any of our stores and reserve this one-of-a-kind bottle before it’s gone.
Region – Scotland
Blender – Chivas Brothers
Mashbill – 100% Malted Barley
Cask – Various
Age – Not specified
ABV – 40%
Rye whiskey has seen a complete resurgence as the drinking habits of the American public have fluctuated throughout the years. The Distilled Spirits Council revealed that consumption of rye whiskey has grown by 778 percent in the last decade. After being aged in one of Jim Beam’s oldest warehouses in Clermont, Kentucky, for the past nine years, Knob Creek has released its Rye Cask Strength.
“American rye whiskey is retaking its rightful place among the world’s great distilled spirits, a place that was lost Prohibition,” said Distilled Spirits Council president and CEO Kraig R. Naasz.
Knob Creek’s Rye Cask Strength is an unhot, mellow sipping throwback to the sucker-punch, ultra-high-proof releases Jim Beam made its name on. The body of this rye is thick – almost oily. The taste is an uncut, unfiltered array of spices like black pepper, clove, and cinnamon balanced out by honey, brown sugar, caramel candy, and vanilla.
This spirit has already garnered awards from the San-Francisco World Spirits Competition. There, it won the Best in Category for rye whiskey. It has inviting shades of warm golds to light ambers and has an aroma with expansive notes of herbs and rye with nuances of oak from the barrel. Knob Creek’s Rye Cask Strength proof was bottled at a strong 119.6 proof. Though it isn’t the most potent spirit to come out of Knob Creek, it is still reaching levels of potency that you’ll rarely see outside of the brand.
Overproof whiskeys tend to be on the pricier side of things. But with the level of maturation and limited supply run coming from the Clermont facility, Knob Creek’s Rye Cask Strength is more than worth it. The whiskey you’ll consume has a couple of premium benchmarks rarely seen elsewhere in the Kentucky whiskey world.
Payless proudly carries this throwback gem of a rye whiskey and welcome you to come claim a bottle for yourself today!
Alright, alright, alright…get ready to read all about Wild Turkey Longbranch!
We’re all familiar with the Academy Award-winning American actor, Matthew McConaughey’s fun-loving performance in films like Dazed & Confused, Dallas Buyers Club, and the TV series True Detective. One reason for his popularity might be his obvious Southern Charm. Born and raised in Texas, It is no surprise that he spends his time as the creative director for Wild Turkey Distillery. And a product of his is about to hit the shelves! This is the first time Wild Turkey has ever unveiled a product with a signature of someone other than the Master Distiller’s Jimmy and Eddie. Meet Wild Turkey Longbranch.
In collaboration with Master Distiller Eddie Russel, McConaughey’s true roots come out in the rare Wild Turkey Longbranch Kentucky Straight Bourbon Whiskey. This 8-year old Wild Turkey Bourbon is refined with Texas mesquite and oak charcoals. McConaughey aimed to create a bourbon that is inviting to new bourbon consumers and one that experienced bourbon barons can understand and appreciate. The base comes from the classic Wild Turkey DNA and the low proof makes it the perfect gateway expression to pull people into the Wild Turkey family of whiskeys.
“Longbranch, in its simplest form, is an extended hand, inviting a friend into your family,” McConaughey says. “So the branch that was extended to me from the Russells was a long one, one that reached from Kentucky to Texas and back again. I offered the Mesquite from my great state to add to their legendary Kentucky whiskey and together we made Longbranch.”
McConaughey treated the production of Longbranch just as he would his movies. He and Eddie Russel spent many hours sharing notes and testing different combinations for close to two years before finding a proprietary process that combines two separate charcoal filtration methods. Their process created a smooth and full-finish with notes of smoky sweetness.
“When we were creating Wild Turkey Longbranch, we talked at length about how to make a product that represents elements of both Texas and Kentucky,” said Wild Turkey Master Distiller Eddie Russell. “Our goal was to make a straight Bourbon whiskey with a soft sweetness that was still unmistakably Wild Turkey. The result was a Bourbon that we both truly enjoy drinking neat, and look forward to sharing with others.”
This is May! & Wild Turkey Longbranch is hitting the shelves near you for a retail price of $39.99.
I have written reviews for Payless on the Jefferson’s Oceans brand before where I have gone into details of the history around the brand, so it may seem repetitive to do so again. But for those who may not have read or may not know about the brand, I feel it is too important not to talk about where the Jefferson’s brand started from, and what makes it so unique.
It is well known that our founding fathers first crossed the ocean’s more than two-hundred years ago to start a new world based on the vision of freedom, and a free expression of ideas. Thomas Jefferson was one of those founding fathers and was also one of its first distillers. Like many farmers of the time, he used the excess grains from harvesting his farms and turned them into distilled spirits. The history of distilling and consumption of these spirits is well documented throughout American history. Thomas Jefferson was well known for his curiosity and his experimental spirit, and a known in his day as an innovator. It’s in that spirit of innovation that Trey Zoeller, CEO of Jefferson’s Bourbon, chose Thomas Jefferson to be the “face” of his brand, and the inspiration behind the Jefferson’s brand.
Jefferson’s Oceans is a great example of this innovative spirit. The Oceans line was born in 2012 when Trey partnered with Chris Fischer, the founder of OCEARCH, an organization that studies many types of marine life, but most specifically Great White sharks. Trey had previously been inspired after watching the spirits in his glass constantly rock back and forth while drinking aboard a boat, and began thinking about the effects that this constant motion, along with the unique environmental elements that only the ocean can produce would provide. This is where the voyages that OCEARCH regularly makes all over the world come into play and has made them a perfect partner for this collaboration.
After more than a dozen voyages logged (This is voyage 15!), bourbon lovers still actively seek each new release, because no two voyages have ever produced the same results. Now, the innovator that is Trey Zoeller has his Jefferson’s line setting sail on a entirely new exploration in search of the next great thing in bourbon, and I think he found it!
Jefferson’s Oceans Wheated. By replacing rye (previously used in the bourbons of previous Ocean’s voyages) with wheat, this bourbon provides a softer and more subtle flavor profile, allowing the vanillas from the wood and the sweetness from the corn to raise prominently to the surface, bringing with it a lifeline of salty accents that only the oceans air can provide.
Nose: Soft vanilla with a subtle sweetness drifts from the dram, bringing with it a slight brine note that adds intrigue and calms the sweet waves from becoming dominant. Brioche bread is there, with some soft wood entering late. You can smell the proof, but it does not burn, and it lets you know you are not getting a watered down spirit.
Taste: Vanilla and sweet corn dominate early. There are hints of soft young wood and light hints of a caramel note, but more as a complimentary note like that exists within a caramel-vanilla latte. It is very smooth, but there is a mid-pallet warmth that you would normally expect from a higher proof bourbon (This is a 90 proof bourbon), and because of the lighter wheat flavor its allowed to come to the surface to satisfy those that like a bit of a kick, without turning away those that appreciate the delicate profile that a wheated bourbon brings. That brioche bread note re-enters and floats mid pallet and baths in the vanilla-corn sweetness that started things off, and it provides a life preserver that is needed to keep the sweetness tethered in place, and the remaining wood notes are a life raft to its well-rounded flavor profile.
Finish: A smooth medium-to-long finish lingers on the pallet, like that of a oceans mist after a large wave crashes onto the shore. Like the flavor you get from a stick of sugar cane, there’s a sweetness that holds just a bit of wood, just a bit, but also just enough to maintain its balance. Soft vanilla and sweet corn grain notes melt off the tongue with just a hint of the oceans salty brine, leaving a lasting splash of warmth like that of a setting sun give as it sets over the sea.
Summary: ThisexclusivePayless Single Barrel of Oceans Wheated Bourbonisawinner! It is an incredibly smooth bourbon that is both soft and sweet without being weak. It is elegant yet hearty, refined yet complex. To me, it drinks slightly above its 90 proof (a good thing), yet it’s not hot or overpowering. It’s flavorful and full-bodied without being full of spice and wood that can dominate what some associate with many full-bodied bourbons. This is a bourbon that should appeal to both beginning bourbon drinkers and bourbon enthusiasts alike. It’s that enjoyable, and Yes, it’s that good!
Interested in reserving a bottle? Fill out our pick-up form today!
Keep Walking America. Always forward, never backward. That’s been Johnnie Walker’s message for over a century. The iconic striding man logo celebrates taking steps forward and just in time for Women’s History Month, Johnnie Walker is unveiling Jane Walker, the first ever female iteration of the brand’s iconic striding man logo.
Celebrating the many achievements of women, Jane Walker is a symbol of empowerment for all those on the journey to gender equality. The Jane Walker logo and packaging will debut on a special edition offering of the award-winning black label blend.
Johnnie Walker’s Vice President, Stephanie Jacoby worked with the brand on the campaign and shared that, “Scotch as a category is seen as particularly intimidating to women and Jane Walker is a really exciting opportunity to invite women into the brand, which they have played a significant role in since 1893.”
For every Jane Walker bottle purchased, Johnnie Walker will donate $1.00 to organizations supporting women’s progress, up to $250,000. Two organizations Jane Walker supports, in particular, are #MonumentalWomen and She Should Run.
THIS LAND WAS MADE FOR THE OPTIMISTS.THE ONES WHO BREAK BARRIERS AND EMBRACE DIVERSITY.THE ONES WHO BELIEVE IN CHANGE AND REFUSE TO QUIT.THE ONES WHO MAKE AMERICA PROGRESS WITH EVERY STEP THEY TAKE.THIS LAND WAS MADE FOR YOU AND ME.KEEP WALKING AMERICA.
Jameson is quite a favored choice in Indiana as it was listed as the most popular choice amongst Hoosiers compared to other Whiskey brands. We’re getting Hoosiers will go just as wild for their Caskmates IPA edition.
Jameson had an epiphany to combine their loved signature flavor with that of Irish Pale Ale and that’s how they came up with their caskmates series. Jameson Caskmates IPA is the 2nd edition in Jameson’s line of whiskeys aged in former beer casks.
Jameson has successfully partnered with breweries in the past and had an inclination that a Zesty Irish Pale Ale was just what they needed in 2017. They loaned their barrels to Franciscan Well Brewery to soak in beer and what they got back were barrels full of crisp and hoppy notes, where they were then resoaked in Jameson.
The final product holds true to the signature Jameson flavor we Hoosiers know and love while adding light hints of hops, fresh citrus, and floral notes. Bottled at 40 ABV, this whiskey is comprised of both single malts and single grains from many different distilleries.
Nose: Floral, herbal hops, grapefruit, citrus notes with subtle orchard fruits, complemented by wood shavings and a little nuttiness.
Taste: Hops and light citrus with sweet herbal notes and delicate spicy tones.
Finish: The lingering fresh fruit and hopes give way to grains of barley and a signature smooth finish.
“The expression picks up the best parts of an IPA. Has the juicy quality of a New England IPA. A lot of orange and citrus, almost like an orange creamsicle.”
The other blend in their Caskmates series is aged in stout barrels. All we have to say is, there’s a reason that Jameson is the worlds #1 selling Irish Whiskey and when you combine two great products you get something even more spectacular. Say hello to Jameson’s Caskmates IPA Edition. Cheers!