Keep Walking America. Always forward, never backward. That’s been Johnnie Walker’s message for over a century. The iconic striding man logo celebrates taking steps forward and just in time for Women’s History Month, Johnnie Walker is unveiling Jane Walker, the first ever female iteration of the brand’s iconic striding man logo.
Celebrating the many achievements of women, Jane Walker is a symbol of empowerment for all those on the journey to gender equality. The Jane Walker logo and packaging will debut on a special edition offering of the award-winning black label blend.
Johnnie Walker’s Vice President, Stephanie Jacoby worked with the brand on the campaign and shared that, “Scotch as a category is seen as particularly intimidating to women and Jane Walker is a really exciting opportunity to invite women into the brand, which they have played a significant role in since 1893.”
For every Jane Walker bottle purchased, Johnnie Walker will donate $1.00 to organizations supporting women’s progress, up to $250,000. Two organizations Jane Walker supports, in particular, are #MonumentalWomen and She Should Run.
THIS LAND WAS MADE FOR THE OPTIMISTS.THE ONES WHO BREAK BARRIERS AND EMBRACE DIVERSITY.THE ONES WHO BELIEVE IN CHANGE AND REFUSE TO QUIT.THE ONES WHO MAKE AMERICA PROGRESS WITH EVERY STEP THEY TAKE.THIS LAND WAS MADE FOR YOU AND ME.KEEP WALKING AMERICA.
Every year bourbon enthusiast set out seeking to find one to the true “unicorns” of the bourbon world, a bottle of Pappy Van Winkle, Buffalo Trace Antique Collection, or an Old Forester Birthday Bourbon. These bottles are known to be the “Best of the Best” in bourbon. While most people are fixated on the name recognition of “Pappy”, true bourbon drinkers know that the Old Forester Birthday Bourbon is often considered a more preferred prize to acquire. Unfortunately, like the Pappy, it is very limited and only available (if you can find it) one month a year.
The good news is, and what the smartest bourbon drinkers realize, is that before a barrel of Old Forester is hand selected to be included in a bottle of Birthday Bourbon, it starts out as an Old Forester Single Barrel. This is where the magic starts, and this is where the smart bourbon drinkers go the other 11 months of the year!
Payless Liquors has built a reputation of having relationships with some of the best bourbon pallets in the state, and when combined with their great connections with the Old Forester team themselves, it allows them the opportunity to select some of the most sought out selections available on the market. This year’s selection no different. We’ll start off with some tasting notes of this distinct selection.
Nose: Oak, cherries, and rye spice quickly hit you up front. There is a prevalent smell of alcohol as well, but this is to be expected in a 90 proof, but it quickly fades off when allowed to sit, allowing all the true characteristics that Old Forester is known for. A subtle sweetness exists at the end that seems to invite you in to take a sip.
Taste: More of that oak and rye back up what you get off the nose. There is some heat, but not off-putting in any way, that bring in some oak char, then gives way to a beautiful mid pallet. Cherry and dried red fruits enter and blend with some vanilla, and baking spices. Lastly, oak and spice take back over, with hints of burnt sugar to add that needed sweetness to keep the rye spice in check.
Finish: A medium to long finish allows spice to quietly dance on the tongue for a bit before slowly fading into an almost chocolate-like finish. That signature Old Forester wood never steps away too far, from start to finish, but never takes over, and provides the perfect compliment to a beautiful pour of bourbon.
Interested in trying our most recent selection? Contact us today to reserve your bottle. Cheers!
Legend has it that Elijah Craig discovered the method of producing true Kentucky Bourbon when the warehouse he stored his barrels in caught on fire and charred the barrels. Whether or not that is true, there is no doubt that he discovered a way to make a bourbon loved throughout Kentucky and the United States.
Elijah Craig Small Batch premium is an award-winning, true small batch bourbon. Payless Liquors, along with Joe and Grady from The Grady and Big Joe Show, had the opportunity to select a barrel of Elijah Craig Small Batch Bourbon. We are very excited for this barrel selection! Here are more details on what you can expect with our Elijah Craig Small Batch Barrel selection.
Nose: Dried orange and apricot zest with notes of custard and soft spiced wood that give a slight alcohol bite to the front of the nose.
Taste: Up front flavors of dried cherries and ripe apples mixed with soft maple, and burnt brown sugar. Sweet soft char wood notes enter quickly in the middle and thru the end, bringing with it the slightest hint of vanilla, mixed with ever-growing spice notes that present strongly on the finish. The taste ends with just a dash of white pepper and more sweet wood char.
Finish: A medium finish with an oily texture allows its flavors to linger longer than most. Spice and sweetened wood flavors last to the end. Mostly infused with wood and fruit, yet enough subtle sweetness that keeps calling the glass back to your lips for yet another taste.
Overall: This is a very nice, unique pour that you hope to get when you purchase a single barrel bourbon. It presents with the combination of the healthy fruits and sassy spice that would draw Grady’s interest time and time again, yet has the right amount of decadent sweetness that will have Joe holding a bottle like Whinney the Pooh holds on to his honey.
Interested in trying our selection of Elijah Craig? Reserve your bottle online to make sure you get yours. Let us know what you think! Cheers!
Every year on March 17th, the Irish and Irish at heart come together to celebrate St. Patrick’s Day. What originally started as a Roman Catholic feast day to honor the patron saint of Ireland has become an international festival celebrating the Irish culture. People from all over the world unite with parades, dancing, drinking, and of course, green!
Whether you plan on visiting your local Irish pub or staying at home, green and Irish traditional drinks are a must! From Guinness to Irish Whiskey and cocktails, there are plenty of options for even the choosiest of drinkers. One of our favorites is a classic Irish Martini.
It’s a simple version of a martini, with the perfect St. Paddy’s Day twist. Start with these ingredients:
2 ounces vodka
1/2 ounce dry vermouth
1/2 ounce Irish whiskey
Lemon twist for garnish
First, pour the Irish whiskey into a chilled cocktail glass. Swirl the whiskey around the glass to coat the inside then dump the excess whiskey. You don’t want any other flavors in your glass affecting the taste of your cocktail! Pour the vodka and dry vermouth into a cocktail shaker half-filled with cracked ice, then shake well. Strain the liquid into the rinsed glass and garnish with a lemon.
When making a drink as naked as this, it is important to use premium cocktails. The lack of juices and heavily flavored ingredients would not mask the poor quality taste of cheap liquor. Lucky for you, Payless has you covered!
We have hot deals on premium liquor through March 18th, just in time for St. Paddy’s Day! Check out these hot deals: