Jane Walker

Johnnie Walker Black Label The Jane Walker Edition

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Keep Walking America. Always forward, never backward. That’s been Johnnie Walker’s message for over a century. The iconic striding man logo celebrates taking steps forward and just in time for Women’s History  Month, Johnnie Walker is unveiling Jane Walker, the first ever female iteration of the brand’s iconic striding man logo.Jane Walker

Celebrating the many achievements of women, Jane Walker is a symbol of empowerment for all those on the journey to gender equality. The Jane Walker logo and packaging will debut on a special edition offering of the award-winning black label blend.

Johnnie Walker’s Vice President, Stephanie Jacoby worked with the brand on the campaign and shared that, “Scotch as a category is seen as particularly intimidating to women and Jane Walker is a really exciting opportunity to invite women into the brand, which they have played a significant role in since 1893.”

For every Jane Walker bottle purchased, Johnnie Walker will donate $1.00 to organizations supporting women’s progress, up to $250,000. Two organizations Jane Walker supports, in particular, are #MonumentalWomen and She Should Run.






Crown Royal Bourbon Mash

A Crown Royal Mistake Turned Collector Item: Bourbon Mash

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From The Crown Royal Blender’s Series, Bourbon Mash has been all the talk around town. This Blended Canadian Whiskey is aged in a combination of ex-Bourbon and new charred American Oak Barrels. The result? A richly layered, perfectly balanced whiskey with the complexity of a bourbon and the signature smoothness of Crown Royal.

This bottle is a great gift for a Crown Royal Collector though. Why? Well if you’re keeping up than you would know that technically, they can’t call this a bourbon. Even though promotional materials clearly stated “This is NOT a bourbon,” the bottle’s label say’s Bourbon and that’s an infringement.

Crown Royal Bourbon Mash

Crown Royal was forced to pull the bottle and re-label it; however, a couple states including Indiana, we’re fortunate enough to receive a shipment of the Crown Royal Bourbon Mash with the original label! Meaning this bottle is a rarity.

Bourbon is a distinctive product of the US and declared by US Congress in 1964 and signed by President Lyndon B Johnson. NAFTA contains a section where Canada agreed to recognize Bourbon Whiskey as a distinctive product of the US. The law states that the word “bourbon” shall not be used to describe any whiskey-based distilled spirits not produced in the United States.

If you’re a Crown Royal collector or just have a thing for the rarities, stop by Payless Liquors and get your bottle of Bourbon Mash before we run out! You can also reserve a bottle here.

Jeptha Creed

Discover Jeptha Creed at Indy’s Premier Bourbon Celebration

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Jeptha Creed Distillery was a means to keep the Nethery Farm going, a continuation of their family heritage that’s been going strong since the 1700s. The biggest distilleries in the country were once family-owned enterprises and the only difference between Jeptha Creed and them is that they want to remain a family-owned, authentic enterprise.

The distillery is owned and operated by a mother-daughter duo, Joyce and Autumn Nethery. The family’s 64-acre distillery sits on approximately 1,000 acres of land where they produce almost all the products used to make their spirits. The Nethery family is committed to their ground to glass motto, if they can grow the products themselves, they will. Using only the finest, locally grown and sourced ingredients ensures their products meet the highest expectations for quality and flavor.

Jeptha Creed

Not only do they produce their own corn and fruits, they use old-fashioned methods to meet today’s demanding modern tastes. “Ne Oublie” is a Scottish Gaelic saying meaning “Never Forget”. Much like their use of old-fashioned methods, this phrase has been passed down through the Nethery family for generations. Jeptha Creed was founded on the motto “Don’t forget where you came from,” and they hold true to that to this day.

The distillery currently has their Vodka and Moonshine on the market and their bourbon is aging and will be available in 2019! Unfortunately, Jeptha Creed spirits are not available in Indianapolis, but they will be available to taste at Indy’s Premier Bourbon Celebration on February 23, 2018. Get your tickets here!


Give Back With Jameson Irish Whiskey!

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Give Back with Jameson

For the Months of February and March 2018:

Jameson Irish Whiskey 750 WAS: $28.99 SAVE: $3.00 NOW: $25.99

Jameson Caskmates  Stout and IPA (New Release). WAS $32.99 SAVE: $3.00 NOW:29.99

For Every 750 of Jameson, Caskmates Stout, Caskmates IPA, or Black Barrell we will donate $1.00 to the Wish for our Heroes Foundation

For every 1.75 of Jameson sold, we will donate $2.00 to the Wish For Our Heroes Foundation.

Henry McKenna Single Barrel

Henry McKenna Bottled-in-Bond Single Barrel Bourbon

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There aren’t many spirits as unique as this one. Henry McKenna is the longest aged, bottled-in-bond, single barrel bourbon out there to date! It all started when Henry McKenna, an Irish immigrant, adapted his family’s traditional recipe to work with the grains he found in Kentucky around 1837. The result? A PERFECTLY balanced bourbon.

The mash bill of this product is 75% corn, 13% Rye and 12% malted barley.This 10-year-old single barrel bourbon has won numerous awards and accolades including Double Gold in the 2014 WSWA Spirits Tasting Competition. As well as, Double Gold in the 2015 SF Spirits Competition and Gold in the 2016 World Whiskey Awards.

To be considered a Bottled-in-Bond whiskey must be a product of one distillation season and one distiller at a single distillery. The product must also be aged in a federally bonded warehouse under the supervision of the government for at least four years, and it must be bottled at exactly 100 proof. Additionally, the bottled-in-bond label must clearly identify the distillery where it was distilled and where it was bottled.

Henry McKenna

Tasting Notes:

  • Color – Warm, Golden Amber
  • Aroma – Vanilla, Caramel, Oak & light Herbaceous notes
  • Taste – Smooth Oak, Sharp Spices, Honey & Sweetness
  • Finish – Long, Sweet & Spicy

Featured Henry McKenna Single Barrel Bourbon Recipe: Bourbon & Branch

  • 2oz Henry McKenna Single Barrel
  • 4oz Chilled Mineral Water
  • Pour bourbon, add water. Stir in a highball glass half filled with ice. Enjoy!
barrel-aged wines

Compare Bourbon Barrel-Aged Wines at Indy’s Premier Bourbon Celebration!

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Interested in attending Indy’s Premier Bourbon Celebration but wish there would be wine?! Well, you’re in luck! We’ve been receiving quite a few questions regarding wine and we’re here to clear things up.

There will be wine poured at the event. There will be bourbon barrel-aged wines to compare with their non-barrel aged equivalent. Who knows, you might discover that you prefer barrel-aged wines! This will give you a chance to understand more about the kinds of wines you enjoy.

Bourbon barrel-aged wine has soared in popularity since its official inception in 2014 and many brands have hopped in on the trend. This isn’t quite the first time that winemakers have used bourbon barrels in winemaking, however. Modern bourbon barrel winemaking is all about boosting flavor and richness. “When we use bourbon barrels to finish a portion of the wine, we introduce a different, more intense set of aromas and flavors that would be less pronounced in traditional wine barrels.”

At the event we will have (among others):

  • Apothic Inferno Bourbon Barrel Aged
  • Apothic Red
  • Apothic Dark
  • Federalist Bourbon Barrel Zinfandel
  • Federalist 1776 Series Zinfandel
  • Federalist 1776 Series Chardonnay

barrel-aged wines

barrel-aged wines

Join us for an extraordinary night of bourbon tasting and learn more about the fine art and nuances of distilling and more. Check out our working list of distilleries attending Indy’s Premier Bourbon Celebration and Get your tickets here.

Peggy Noe Stevens

Peggy Noe Stevens: The Ultimate Bourbon Woman

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Peggy Noe Stevens has achieved no small feat. Bridging the gap for women in a gentleman’s world of bourbon, she has worked her way up as the first female master bourbon taster in the world, the founder of Bourbon Women’s Association and first and foremost, an expert in hospitality and global marketing.

You hear these titles, but do you know what it takes to get there? How does one become a master bourbon taster? It requires more than just a taste for bourbon. One has to be able to recognize the little nuances between brands, identify precise proofs, hundreds and hundreds of different flavors, and of course, defects. Her taste palate is just one touch point on a list of impressive achievements.

Peggy Noe StevensPeggy founded the Bourbon Women’s Association. This membership group was designed for educational, networking, and charitable purposes that strive to preserve the heritage that surrounds the making and responsible enjoyment of bourbon. She noticed that among her friends, many have a genuine interest in bourbon and she made it possible for women in 22 states, Canada and Australia to explore their interest and connect with like-minded women. Read Peggy’s full biography here.

We’re extremely excited to have Peggy Noe Stevens join the Indiana Historical Society and us at Indy’s Premier Bourbon Celebration in February. Join us for an extraordinary night of bourbon tasting and learn more about the fine art and nuances of distilling and more. Check out our working list of distilleries attending Indy’s Premier Bourbon Celebration below and Get your tickets here.

Peggy Noe Stevens
Working list of distilleries attending the IHS Bourbon Celebration

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Fred Minnick

Bourbon Authority Fred Minnick: Special Guest at Indy’s Premier Bourbon Celebration

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Spirits can be more complicated than one thinks. Think your an expert on all thing Bourbon and Whisky? You might be mistaken. When it comes to the history and ability to understand and articulate the vast range of flavors in an array of different spirits, you have to be more than an expert. You have to live spirits and that’s just what Fred Minnick does.

He is a storyteller, and the history of American spirits has many, many stories to tell. Bourbon, in particular, is embedded into American history. The families names that helped create that history are the same families whose names down the labels of the bourbons we drink, and who make up the pages of the books that Fred writes, and we enjoy. Fred a gifted writer who loves to tell the stories and the history behind the spirits we drink, and he just so happens to also have an an impeccable palate (& eye), who through his words can allow you to experience what he is experiencing, and allow you to feel like you just shared the experience with him.

Fred is a Wall-Street Journal Best Selling Author. He has written Bourbon Women, Bourbon Curious, Bourbon: The Rise, Fall & Rebirth of An American Whisky and Rum Curious. But wait, there’s more! Fred writes for Covey Rise, Whisky Advocate and Whisky Magazine. He is also the Bourbon Authority for the Kentucky Derby Museum and he regularly appears on CBS This Morning, Esquire, Forbes, and NPR.

Fred Minnick

Fred Minnick

Fred Minnick






We’re extremely excited to have Fred Minnick join the Indiana Historical Society and us at Indy’s Premier Bourbon Celebration in February. Join us for an extraordinary night of bourbon tasting and learn more about the fine art and nuances of distilling and more. Get your tickets here. Samplings and silent auction end at 9:30 p.m.

Participating Distilleries: Fred Minnick
Buffalo Trace
Beam Suntory
Jesse James Distillery
Old Forester & Woodford
Heaven Hill
Angel’s Envy
502 Winery
Wild Turkey
Jim Beam
Maker’s Mark
Jefferson’s Bourbon


Welcome, 2018! Bring on the Bubbly!

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Let your New Year’s Eve be full of laughter and champagne, as it should be! Champagne, Bubbly, Sparkling Wine, whatever you want to call it has been the drink of celebration dating back to the 16th century! Champagne visually and symbolically represents the overflow of abundance and joy.

So, is New Year’s even a thing if you aren’t drinking a glass of bubbly?? Payless Liquors says no. Whether you’re spending the whole night out at the bars, having a house party, or a quiet night with a couple people, champagne cocktails are the ideal way to ring in a new year.

Here are two quick and easy champagne cocktail recipes that will entrance all your co-partiers.

Classic Champagne Cocktail:bubbly

The classic champagne cocktail has been raved about. It’s a solid choice if you’re worried about making something that everyone likes.

  1. Place ¾ teaspoon sugar into the bottom of a champagne flute
  2. Top with about 8 shakes of Angostura bitters.
  3. Add Champagne until full
  4. garnish with a lemon peel

Unicorn Mimosa

The Unicorn Mimosa is the route you want to go if you’re looking for something more fun. This cocktail radiates New Years with its Sparkling Rim.

  1. Dip Champagne flute into water
  2. Rim glass with edible glitter.
  3. Add three scoops sherbet
  4. Add 1 ½ ounces vodka
  5. 1 ½ ounces champagne
  6. garnish with rock candy

If you don’t know what champagne you want to use in your Bubbly New Year’s Cocktail, here’s a quick guide on how to pick out the best bubbly.

Christmas Day Locations

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Payless Liquors Open on Christmas

If Christmas Day comes and you realize you’re gonna need something strong to deal with all the Christmas Chaos, don’t worry. We’ve got you covered. There will be 10 Payless Locations open on December 25th! See Below:

Christmas Day Locations



2017 Antique Collection Right to Purchase Lottery

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antique collection

The Ultimate Pappy Van Winkle 23-Year Set Right to Purchase Contest

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Pappy Raffle
We have the Ultimate Pappy 23 Year Set! Only the most careful and expensive distilling method can be used to create a whiskey as special as this one. These barrels were carefully selected from the heart of the warehouse for an added three years of aging.
This set includes 1 bottle of  Pappy Van Winkle Family Reserve 23-year and 1, 23-year barrel head signed by Julian Van Winkle III himself!
Enter to win the right to purchase this rare set by answering the following question correctly: How many gallons of bourbon is lost in making 3 gallons of 23-year Pappy?


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