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What Is the Toast the Trees Program?

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Toast the Trees

Environmental responsibility is a more pressing concern for modern businesses than ever. There is an increasingly expanding consumer market that prizes sustainability, environmental awareness, and eco-friendliness from the brands with which they do business. Companies in all markets are paying attention to this focus on environmentalism. And, that includes distilleries and breweries across the nation.

One of the best examples of brands taking sustainability seriously is Angel’s Envy, a distillery specializing in bourbon whiskey. The Angel’s Envy team has developed a program that aims to give back to the environment and help preserve it for years to come. While many companies have adopted similar environmentalist policies and programs, Angel’s Envy has a distinct impact on both the environment and the whiskey industry of the United States.

The Link Between Whiskey and Oak

An often overlooked yet crucial component of the creation of bourbon is white oak. Distillers will store their whiskey in white oak barrels, to optimize flavors and richness. This method creates the best whiskey. The natural flavors in this wood give bourbon its distinct taste. Different types of whiskey require different types of oak. The two most prevalent oak woods used in the whiskey world are American white oak and European oak.

Bourbon is the American take on whiskey, and bourbon requires American white oak barrels for optimal aging. Scotch whiskey and Irish whiskey tend to use European oak barrels. Many whiskey distilleries have developed filling and refilling policies to conserve their barrels and to optimize the flavor of their whiskeys. When an oak barrel is filled the first time, the whiskey inside absorbs the most flavor from the wood during aging. After so many years, the whiskey will absorb less flavor, and the distiller will need a new barrel. It’s easy to see how the whiskey industry has a significant impact on the supply of oak barrel lumber.

What Is the Toast the Trees Program?

The Angel’s Envy Toast the Trees program aims to replace white oak trees cut down for whiskey barrel manufacturing. They, instead, plant more trees than are cut down. For more than six years, Angel’s Envy has partnered with the Arbor Day Foundation and Green Forests Work. Together, they raise money for the mass planting of new white oak trees across the country. Angel’s Envy has a vast network of retail and service partners. They are  ready to provide customers with fantastic experiences in exchange for their support of this sustainability program.

If you’re looking for a whiskey experience that you can feel good about, Angel’s Envy Toast the Trees program is something you should investigate. The distillery is sponsoring cocktail hours and other specials at locations across the country. They are also sponsoring a social media campaign to drive environmental awareness and encourage participation in the program.

The team at Payless Liquors wants to help you connect with the Toast the Trees program this year. We provide a wide selection of fine bourbon whiskeys, including those produced by Angel’s Envy. If you are interested in trying one of these world-class bourbons for yourself and contributing to the Toast the Trees social media campaign, contact Payless Liquors today to find out which Angel’s Envy products we have in stock.

Jeptha Creed

Discover Jeptha Creed at Indy’s Premier Bourbon Celebration

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Jeptha Creed Distillery was a means to keep the Nethery Farm going, a continuation of their family heritage that’s been going strong since the 1700s. The biggest distilleries in the country were once family-owned enterprises and the only difference between Jeptha Creed and them is that they want to remain a family-owned, authentic enterprise.

The distillery is owned and operated by a mother-daughter duo, Joyce and Autumn Nethery. The family’s 64-acre distillery sits on approximately 1,000 acres of land where they produce almost all the products used to make their spirits. The Nethery family is committed to their ground to glass motto, if they can grow the products themselves, they will. Using only the finest, locally grown and sourced ingredients ensures their products meet the highest expectations for quality and flavor.

Jeptha Creed

Not only do they produce their own corn and fruits, they use old-fashioned methods to meet today’s demanding modern tastes. “Ne Oublie” is a Scottish Gaelic saying meaning “Never Forget”. Much like their use of old-fashioned methods, this phrase has been passed down through the Nethery family for generations. Jeptha Creed was founded on the motto “Don’t forget where you came from,” and they hold true to that to this day.

The distillery currently has their Vodka and Moonshine on the market and their bourbon is aging and will be available in 2019! Unfortunately, Jeptha Creed spirits are not available in Indianapolis, but they will be available to taste at Indy’s Premier Bourbon Celebration on February 23, 2018. Get your tickets here!