What’s Irish, black, and distinctive in harmony? Guinness.
The brand has been around more than 250 years, and while it’s iconic product is the original Guinness Draught, the brand has evolved over time. Adjusting to taste and preferences of its consumers is key. Guinness brew masters spin traditional methods in new ways to appeal to taste buds all around the world. From the Blonde American Lager to the Dublin Porter and Golden Ale, Guinness is broadening its options for beer lovers everywhere.
But how did this iconic brand get so popular? It started with Arthur Guinness, an Irish native with a relentless passion for creating brews people will love. At 34, Arthur took a stab at his own brewing. In 1759, he signed a 9000-year lease on a small, unused property to start off. Ten years later, six and a half barrels of Guinness beer left Dublin on a sailing ship for England. The small voyage marked a small victory for the future of Guinness beer. His 9000-year lease proved to be a good investment as Guinness grew rapidly, advancing with more flavors and brews. In order to perfect the areas of brewing, Arthur ceased brewing of ale in 1799 to focus on porters, a black beer in London that became popular in Dublin. Mastering the science of brews has paid off, as Guinness is now enjoyed and loved all over the world.
With St. Patrick’s Day coming up, now is the perfect time to stock up on Guinness, or try it if you haven’t before! But wait, there’s more. You can even engrave your own glass at our upcoming event on Thursday, March 16th. Get the details here, then mark your calendars so you don’t miss this unique experience! You’ll have a customized Guinness glass to rave about just in time for St. Paddy’s Day. Hope to see you there. Cheers!