Keep Walking America. Always forward, never backward. That’s been Johnnie Walker’s message for over a century. The iconic striding man logo celebrates taking steps forward and just in time for Women’s History Month, Johnnie Walker is unveiling Jane Walker, the first ever female iteration of the brand’s iconic striding man logo.
Celebrating the many achievements of women, Jane Walker is a symbol of empowerment for all those on the journey to gender equality. The Jane Walker logo and packaging will debut on a special edition offering of the award-winning black label blend.
Johnnie Walker’s Vice President, Stephanie Jacoby worked with the brand on the campaign and shared that, “Scotch as a category is seen as particularly intimidating to women and Jane Walker is a really exciting opportunity to invite women into the brand, which they have played a significant role in since 1893.”
For every Jane Walker bottle purchased, Johnnie Walker will donate $1.00 to organizations supporting women’s progress, up to $250,000. Two organizations Jane Walker supports, in particular, are #MonumentalWomen and She Should Run.
THIS LAND WAS MADE FOR THE OPTIMISTS. THE ONES WHO BREAK BARRIERS AND EMBRACE DIVERSITY. THE ONES WHO BELIEVE IN CHANGE AND REFUSE TO QUIT. THE ONES WHO MAKE AMERICA PROGRESS WITH EVERY STEP THEY TAKE. THIS LAND WAS MADE FOR YOU AND ME. KEEP WALKING AMERICA.