Environmental responsibility is a more pressing concern for modern businesses than ever. There is an increasingly expanding consumer market that prizes sustainability, environmental awareness, and eco-friendliness from the brands with which they do business. Companies in all markets are paying attention to this focus on environmentalism. And, that includes distilleries and breweries across the nation.
One of the best examples of brands taking sustainability seriously is Angel’s Envy, a distillery specializing in bourbon whiskey. The Angel’s Envy team has developed a program that aims to give back to the environment and help preserve it for years to come. While many companies have adopted similar environmentalist policies and programs, Angel’s Envy has a distinct impact on both the environment and the whiskey industry of the United States.
The Link Between Whiskey and Oak
An often overlooked yet crucial component of the creation of bourbon is white oak. Distillers will store their whiskey in white oak barrels, to optimize flavors and richness. This method creates the best whiskey. The natural flavors in this wood give bourbon its distinct taste. Different types of whiskey require different types of oak. The two most prevalent oak woods used in the whiskey world are American white oak and European oak.
Bourbon is the American take on whiskey, and bourbon requires American white oak barrels for optimal aging. Scotch whiskey and Irish whiskey tend to use European oak barrels. Many whiskey distilleries have developed filling and refilling policies to conserve their barrels and to optimize the flavor of their whiskeys. When an oak barrel is filled the first time, the whiskey inside absorbs the most flavor from the wood during aging. After so many years, the whiskey will absorb less flavor, and the distiller will need a new barrel. It’s easy to see how the whiskey industry has a significant impact on the supply of oak barrel lumber.
What Is the Toast the Trees Program?
The Angel’s Envy Toast the Trees program aims to replace white oak trees cut down for whiskey barrel manufacturing. They, instead, plant more trees than are cut down. For more than six years, Angel’s Envy has partnered with the Arbor Day Foundation and Green Forests Work. Together, they raise money for the mass planting of new white oak trees across the country. Angel’s Envy has a vast network of retail and service partners. They are ready to provide customers with fantastic experiences in exchange for their support of this sustainability program.
If you’re looking for a whiskey experience that you can feel good about, Angel’s Envy Toast the Trees program is something you should investigate. The distillery is sponsoring cocktail hours and other specials at locations across the country. They are also sponsoring a social media campaign to drive environmental awareness and encourage participation in the program.
The team at Payless Liquors wants to help you connect with the Toast the Trees program this year. We provide a wide selection of fine bourbon whiskeys, including those produced by Angel’s Envy. If you are interested in trying one of these world-class bourbons for yourself and contributing to the Toast the Trees social media campaign, contact Payless Liquors today to find out which Angel’s Envy products we have in stock.
